Watch the webinar: http://bv-url.com/zc6z
Over 75% of financial customers utilize social media and 26% indicate that they talk about their FSI on social networks. Yet 1/3 of consumers still indicate that they lack confidence in financial providers, signifying that credit unions need to take additional steps to fully regain the public trust.
Engaging customers in a social conversation, allowing them to talk with one another, can be the most powerful tool in your advertising arsenal.
Click through to watch the webinar and get the answers to:
- What are the keys to rebuilding trust between banks and consumers?
- Is it possible to leverage social media to build my brand?
- How can I get fast, authentic feedback on the products and services we offer?
This survey confirmed, again, that consumers are challenging companies to sit up and take notice; and if they aren’t willing to care for their customers, they will go elsewhere.
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
44 Facts Defining the Future of Customer EngagementSam Capra ☁️
Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
This presentation will explore the attitudes of Americans toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. During her presentation, Caroline Dangson will present IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how direct marketers can utilize these sites to connect with customers.
This survey confirmed, again, that consumers are challenging companies to sit up and take notice; and if they aren’t willing to care for their customers, they will go elsewhere.
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
44 Facts Defining the Future of Customer EngagementSam Capra ☁️
Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
This presentation will explore the attitudes of Americans toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services. Social networking services offer marketers a unique channel to interact with consumers and engage them with their brand. However, most advertisers are missing this opportunity because they are employing the wrong approach. During her presentation, Caroline Dangson will present IDC primary research on U.S. consumer behaviors on social networking services, their attitudes toward advertising on these sites, and the implications for how direct marketers can utilize these sites to connect with customers.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
McCallum Layton conducted a Snapshots study in November 2015 in order to gain an understanding of people’s current attitudes to customer service, and the role it plays in their relationships with companies and brands.
Curious about the corporate approach to customer care? The 2013 Customer Experience Management Benchmark Study, by Digital Roots and Execs in the Know, details corporate trends and insights in traditional care, as well as emerging channels like mobile, interactive chat, and social media for customer care.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Google - Brand engagement in the participation age deckSergey Nikolaev
"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers".
- David M. Cooperstein, VP-research Director Serving CMO Professionals at Forrester Research
Fixing the Cracks: Reinventing Loyalty Programs for the Digital AgeCapgemini
Launching a loyalty program is expensive and it’s complex. In the US alone, companies spend a staggering $2 billion on loyalty programs every year. But does this translate into increased customer engagement? Research suggests the answer is “probably not”. The average household in the US has over 21 loyalty program memberships. But, the household only actively uses 44% of these. More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year. Our own analysis of customer sentiment on social media revealed pronounced dissatisfaction. Almost 90% of social media sentiment on loyalty programs was negative.
We assessed loyalty programs on a number of parameters. These included their central objective, their use of digital channels, and their ability to provide a seamless experience across channels (more detail on the approach is at the end of this paper). We found, in short, that companies have a lot of catching up to do. 97% of loyalty programs rely on transactional rewards, i.e. a customer makes a purchase and takes their points in exchange for gifts, merchandise or cash. The issue is that 77% of those transaction-based programs actually fail in the first two years. According to our research, only 25% of loyalty programs reward customers for some form of engagement. Where loyalty programs are also lacking is advanced personalization: only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data.
This research highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
The results of an independent survey by Actionable Research, sponsored by Interactive Intelligence answers two key questions:
“What do customers want in a great service experience?”
“What do customers and companies want from the technology behind that great customer experience?”
Read more about the 10 key findings and conclusions.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Presented by Roshandev Singh, LogMeIn & Steve Nuttall, Fifth Quadrant. Get insights and stats on the state of mobile and it's future in the business world. Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
Trust Transaction - How Content Can Transform the Way Banks Connect With PeopleEvgeny Tsarkov
Trust Transaction - How Content Can Transform the Way Banks Connect With People (by NewsCred)
Доверенные транзакции - как контент может изменить способ взаимодействия банков и пользователей
This report from IDC describes the ways that social buyers use sources like LinkedIn and when they tend to rely on LinkedIn the most. It also describes a social buyer heightened influence within an organization: they are more likely to make company-wide decisions and they have almost 84% more budget than non-social buyers.
Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014Bazaarvoice
Think the customer is always right? Think you shouldn’t respond to trolls? Watch Joe Rohrlich bust these common myths and they’ll never dupe you again.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
McCallum Layton conducted a Snapshots study in November 2015 in order to gain an understanding of people’s current attitudes to customer service, and the role it plays in their relationships with companies and brands.
Curious about the corporate approach to customer care? The 2013 Customer Experience Management Benchmark Study, by Digital Roots and Execs in the Know, details corporate trends and insights in traditional care, as well as emerging channels like mobile, interactive chat, and social media for customer care.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Google - Brand engagement in the participation age deckSergey Nikolaev
"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers".
- David M. Cooperstein, VP-research Director Serving CMO Professionals at Forrester Research
Fixing the Cracks: Reinventing Loyalty Programs for the Digital AgeCapgemini
Launching a loyalty program is expensive and it’s complex. In the US alone, companies spend a staggering $2 billion on loyalty programs every year. But does this translate into increased customer engagement? Research suggests the answer is “probably not”. The average household in the US has over 21 loyalty program memberships. But, the household only actively uses 44% of these. More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year. Our own analysis of customer sentiment on social media revealed pronounced dissatisfaction. Almost 90% of social media sentiment on loyalty programs was negative.
We assessed loyalty programs on a number of parameters. These included their central objective, their use of digital channels, and their ability to provide a seamless experience across channels (more detail on the approach is at the end of this paper). We found, in short, that companies have a lot of catching up to do. 97% of loyalty programs rely on transactional rewards, i.e. a customer makes a purchase and takes their points in exchange for gifts, merchandise or cash. The issue is that 77% of those transaction-based programs actually fail in the first two years. According to our research, only 25% of loyalty programs reward customers for some form of engagement. Where loyalty programs are also lacking is advanced personalization: only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data.
This research highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
The results of an independent survey by Actionable Research, sponsored by Interactive Intelligence answers two key questions:
“What do customers want in a great service experience?”
“What do customers and companies want from the technology behind that great customer experience?”
Read more about the 10 key findings and conclusions.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Presented by Roshandev Singh, LogMeIn & Steve Nuttall, Fifth Quadrant. Get insights and stats on the state of mobile and it's future in the business world. Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
Trust Transaction - How Content Can Transform the Way Banks Connect With PeopleEvgeny Tsarkov
Trust Transaction - How Content Can Transform the Way Banks Connect With People (by NewsCred)
Доверенные транзакции - как контент может изменить способ взаимодействия банков и пользователей
This report from IDC describes the ways that social buyers use sources like LinkedIn and when they tend to rely on LinkedIn the most. It also describes a social buyer heightened influence within an organization: they are more likely to make company-wide decisions and they have almost 84% more budget than non-social buyers.
Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014Bazaarvoice
Think the customer is always right? Think you shouldn’t respond to trolls? Watch Joe Rohrlich bust these common myths and they’ll never dupe you again.
The Connected Economy: Insights from the networkBazaarvoice
As marketers, we’re used to speaking in the millions and billions. We’re excited by these magnitudes — not frightened by them. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.
Big numbers make it tempting to speak in abstractions, but it has never been more important to recognize that behind each data point is a person. Those signals are human signals, and those patterns tell us about how real consumers live their lives. The responsibility as marketers possessed of this data is to use it to serve those that supply it, the end consumers that buy our products and tell us how to make them better.
We’ve created this booklet to share some of what we’ve learned about consumers around the world — their attitudes and beliefs, preferences, behaviors, and more — from the billions of conversations that flow through our system every year.
Don't be afraid to take the plunge into native advertising; just be sure you understand how to make sure it's always informative and effective - and never misleading or manipulative.
Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba...Bazaarvoice
Watch a recording of this session here: http://www.bazaarvoice.com/live/summit/sessions/campaigns-for-cross-channel-marketing.html
Date - Wednesday, 14 May
Time - 10:45 AM
Room - Room 18 A&B
Summary
Get prepared for an impactful session and learn from our speakers how to better drive ROI through all channels by better preparing, launching and tracking campaign results. It’s all in the marketing.
Panel: The power of advocates to accelerate brand growthBazaarvoice
Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.
The World is your Storefront: How Artificial Intelligence Creates Frictionles...Bazaarvoice
Watch Lisa deliver this keynote from the Bazaarvoice Summit 2014 at: http://www.bazaarvoice.com/live/summit/sessions/future-of-branding-internet-of-things.html
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
The Conversation Index takes 12.7 million first-person consumer conversations on brand sites, and digs deep to reveal what consumers are talking about.
Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify the content you have collected.
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Le « Conversation Index » du 3è trimestre 2011 révèle des données clients étonnantes.
5,8 millions de données provenant de 210 pays. Des résultats tangibles et exploitables.
Chaque trimestre, nous analysons des millions d'avis clients récents, dont nous faisons des données sociales exploitables. Notre « Conversation Index » du 3è trimestre 2011 comprend plusieurs informations de premier ordre :
-Le chiffre d'affaires issu des périphériques mobiles a triplé cette année. Les consommateurs ne se contentent plus de faire du lèche-vitrine sur leur téléphone : ils achètent, publient des commentaires, etc. Votre stratégie mobile est-elle satisfaisante ?
-Les consommateurs de services financiers de longue date attribuent aux produits des notes 8% plus basses que les nouveaux clients — et donnent plus volontiers leur avis. Vos clients existants sont-ils satisfaits ?
-Le sentiment du client à l'égard des produits obéit à un cycle prévisible, dont chaque phase peut aider à optimiser leur développement. Quel effet les premières et dernières phases de l'évolution de ce sentiment peuvent-elles avoir sur votre innovation actuelle et future ?
Mais ce n'est pas tout : non seulement notre « Conversation Index » agrège des données de commerce social, mais il permet également de déceler des informations cruciales susceptibles de stimuler l'activité des entreprises en fonction des retours de leurs clients.
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
CRM and loyalty marketers at all major retailers know that today’s mobile consumers are evolving rapidly, and have heightened expectations for their favorite retailers. What they may not know is that new mobile technologies, such as Google Wallet and Apple’s Passbook, are transforming retailer’s ability do deliver value to their most loyal customers. When used in tandem with loyalty programs, these innovative mobile wallets can amplify loyalty programs by making them more relevant, contextual, timely and useable.
Featuring: Emily Collins, analyst at Forrester Inc., and Julie Novack, Senior Vice President of Mobile Solutions at Vibes.
World Retail Banking Report 2014 from Capgemini and EfmaCapgemini
The bank of the future is shaping up to be a balanced network of distribution channels serving the diverse and changing needs of global retail banking customers. The Capgemini and Efma 2014 World Retail Banking Report, based on the proprietary Voice of the Customer survey and Customer Experience Index measurement system, reveals detailed analysis into the behaviors and preferences of retail banking customers, assesses retail banks’ performance in meeting customer expectations and provides an in-depth look at how banks are incorporating social media into their retail delivery strategies.
In this presentation from the 2013 NAFCU Annual Conference, Barrett Burns provides a comprehensive analysis of credit score models and discusses how your credit union can utilize them for member outreach and education.
Listen to the full podcast here: http://www.nafcu.org/NAFCU_Services_Corporation/Partner_Library/Credit_Scores__What_s_Behind_the_Number___Podcast_and_Presentation_/
An introduction to Useful Brands from a Byte Breakfast event, presented by 383 co-founder John Newbold.
http://383project.com/blog/useful-brands-byte-breakfast/
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
How to Tell if Your Marketing is Working: Metrics That Help You See Under the...Marketo
David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with measurements like click-through rates, likes, engagement scores, time on site, and form conversions. In fact, it turns out that you can measure an awful lot about your marketing that doesn't actually tell you whether or not it's driving business results for your company. So what metrics should you look at to tell if your marketing is, in fact, "working"?
Check out this presentation to discover how you can develop a strategic approach to marketing metrics and measurement that will help you evaluate and justify your current programs in terms of impact on revenue, plus identify areas you can improve upon to boost performance and profit.
You will learn:
- How you can tell that your marketing is working efficiently
- Which metrics are worth tracking, and what they tell you
- When you should check your metrics and what you need to properly interpret them
- How to develop a strategy of continuous marketing improvement
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
A SlideShare based on the results of a 2013 international survey of more than 500 e-commerce and e-business professionals, sponsored by IBM Tealeaf and conducted by Econsultancy
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn:
How you can more than triple review volume easily through syndication.
Why fresh, product-specific review content drives search traffic and keyword rankings.
How increasing review volume leads to higher conversion rates – even at high volume levels.
How shoppers across Asia-Pacific, Europe, and North America differ in sentiment and mobile use.
La passion de vos clients transforme les consommateurs en acheteursBazaarvoice
Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjointe des évaluations et des contenus sociaux de qualité permet de mettre en place une expérience d'achat plus riche, en s'adressant pleinement aux futurs clients tout en leur présentant des produits plus efficacement.
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...Bazaarvoice
Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertungen und umfassenden sozialen Inhalten führt zu einer vollkommenen Einkaufserfahrung, da beide Seiten des Gehirns stimuliert werden und ein umfassender Überblick über das Produkt für zukünftige Käufer geschaffen wird.
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Webinar: How to make this the best holiday sales season yetBazaarvoice
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
The path to customer centricity: Take it from someone who's been there | Baza...Bazaarvoice
Learn from one company's successful experience how to become more profitable and competitive by putting your top customers at the center of everything you do.
Going local: Driving advocacy close to homeBazaarvoice
Why rely on meta-searches and aggregate sites to drive local traffic? Learn how to better focus your efforts by engaging local advocates to capture the attention of close communities.
How negative reviews can improve purchase intent - if brands know how to respondBazaarvoice
Watch the webinar: http://bv-url.com/9kbh
This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and spa lifestyle brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible.
Watch the webinar to learn:
- the key words and phrases in negative reviews to look out for;
- how to respond to negative feedback in a conversational, human way;
- the six kinds of reviews to watch for;
- which industries see the most CTAs in reviews; and
- what kinds of responses to reviews consumers find most helpful.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models