Watch a recording of this session here: http://www.bazaarvoice.com/live/summit/sessions/campaigns-for-cross-channel-marketing.html Date - Wednesday, 14 May Time - 10:45 AM Room - Room 18 A&B Summary Get prepared for an impactful session and learn from our speakers how to better drive ROI through all channels by better preparing, launching and tracking campaign results. It’s all in the marketing.

1. #bsocial14
Campaigns for cross-channel marketing:
What are you doing to drive ROI?
Michael Smith, R.J. Talyor

2. Sterling Jewelers
Digital Marketing Program
Michael Smith, VP eCommerce

3. Confidential
Sterling Jewelers Digital Marketing Program 2013
35/23/2014 Confidential
Sterling eCommerce
3.5x Revenue Growth in the last 3 years
Key Digital Marketing Drivers
Email / SMS
Mobile Sites & Apps
Display/Retargeting
SEO/SEM/PLAs
Affiliate

4. Confidential
Email / SMS
45/23/2014 Confidential

5. Confidential
Subscriber Acquisition
55/23/2014 Confidential
Web
Kay.com invites
customers to opt-in the
first time the visit the
site. Customers can also
opt-in when making a
purchase, applying for
credit or through the
footer on every page of
the site.
Social
Customers who visit and
Like the Kay Jewelers
Facebook page can also
opt-in to receive our
emails. We are currently
evaluating to drive email
acquisition through
other social media
channels as well.
Mobile
Customers who opt-in
for our SMS service get
an automated response
asking them to reply
with their email address
in order to get a $25 off
$100 coupon.
In-store
Sales Associates ask
customers for their email
address at the time of
purchase. There is also a
counter card in all stores
where the customer can
opt-in for SMS.

6. Confidential
Ratings & Review Email
65/23/2014 Confidential

7. Confidential
Ratings & Review Social
75/23/2014 Confidential

8. THANK YOU
Michael Smith, VP eCommerce

10. Moments
Matter
one.

12. 12-25% increase in sales if
the transactional message
includes personalized
product recommendations.
ExactTarget Marketing Cloud

13. Connected
Consumer
two.

14. 78%

15. 3.1 hrs3.3 hrs
Average Hours Per Day Spent
on Mobile Device

16. Power Mobile
Users: Activities of
Smartphone Owners
vs. Smartphone &
Tablet Owners

17. 83% of US Consumers
research products while
in-store on their mobile
phone.
Google’s Our Mobile Planet Report

18. Digital interactions
influenced $.36 of
every dollar spent
in retail.
Deloitte, 2014

19. The New Inbox
three.

20. Many of our retail clients
experienced mobile open
rates exceeding 80%.

21. 91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud

22. Email from Brands

23. Purchase from a Brand’s Email

24. Location
four.

27. Connected
Products
five.

28. 75billion.

31. exacttarget.com