10. 14
Many brands are jumping on the social
media bandwagon, without giving proper
thought about the impacts to their
marketing effort...Marketers spend
millions of dollars to get people to visit
their corporate website, so why would
they be so quick to send them away?
– Jeremiah Owyang, Altimiter
“
14. 18
The advent of the Industrial Age did more
than just enable industry to produce
products much more efficiently.
Management’s approach to production and
its workers was quickly echoed in its
approach to the market and its
customers.... If products and workers were
interchangeable, then interchangeable
consumers began to look pretty good too.
– The Cluetrain Manifesto
“
45. 49
1. Collection
Display on your sites and
across the Bazaarvoice
Network*
3. Display
Gather content
from any source
2. Curation
Human moderation
& curation
Powerful
automated
filtering
How it Works:
*As retailers become available