This document summarizes a mobile commerce platform that connects consumers, merchants, and causes. It allows merchants to donate a percentage of sales to causes, who then promote the merchants to their supporters. The platform grew successful in a 2013 pilot in Orange County, with over 700 merchants, 200 causes, and 8000 transactions. It aims to expand across the US, projecting 55,000 merchants and 8.5 million transactions by 2015. Case studies show increased sales and donations for participating merchants and causes.

1. Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc.
“Mobile demand generation meets TOMS Shoes”
Executive Summary

2. ~$1.35T in annual consumer spend
looking for alignment with its
charitable philosophies**
Mobile search will overtake desktop
search in 2015
– 86B searches per year -
Important Trends in Mobile Commerce
Rapidly expanding mobile commerce collides with increased consumer interest in “giving back”
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 1
* M-commerce is saturating the globe”, Internet
Retailer, February 20, 2014
**Retail / Arts and entertainment, GDP date BEA,
2011, and 89% of consumers are likely to switch
brands to one associated with a good cause
OPPORTUNITY: scale an efficient, mobile and online network which “directs” consumers to preferred merchants
National brands on the forefront with “give back” programs
83% of global mobile users say they
will make purchase on mobile
device in the next 12 months *

3. Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 2
What We Do
Our mobile and online advertising platform exposes merchants to networks of highly-loyal communities in return
for a percentage donation on each sale
And, we set causes up to be
our promotion engines
Merchants Give
Percent Back
Causes
Promote
Supporters Consume and Earn
Value to Merchant:
Connection to wave of mobile users
Attracting high-value, loyal customers
Zero upfront costs, pay on performance

4. How Does It Work? Building a network and it’s viral
The Communities for Cause Marketplace
Rewards program for
merchant referrals
Causes
sign-up
Promote to
supporters
Supporters
shop and dine.
And refer additional
Merchants.
Merchants commit to
donating a percentage
of every sale
Targeted
Advertising Fees
Merchant “Premium”
Subscription Fees
Transaction
processing fee
Tech platform
Promotion engine
Ad network
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 3

5. Where We Have Been
Successful build out in Orange County, CA - 2013
Orange County 2013 PILOT
# of Merchants 700+
# of Causes 200+
# of Active Users 1,600+
# of Transactions 8,000+
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Select Non-Profit
Participants
Select Brands with
Multiple Locations
30
13
8
8
7
5
4
4

6. Where We Are Going
Expanding across the United States and ramping volume
2014 2015
# of Merchants 15,000 55,000
# of Causes 750 3,200
# of Users 62,000 173,000
# of Transactions 2.5M 8.5M
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 5

7. Cause Portal
Targeted
Advertising
Platform & Data
Analytics
Merchant Portal
Mobile Apps
(Android & IOS)
The Technology
Our innovative advertising platform is comprised of four products
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8. Demo Time
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9. Find offers by category
or location
Register your
purchases
“Share” with your FB
& Twitter friends
Watch your donations
make a difference!
The End User Experience
Current Features
Merchant offers
Mapping and directions
3 modes to verify transaction
Push notifications
Support for online merchants
Social network hooks
Promote discount feature
Opt-In for 1:1 communications
Refer a merchant & cause
In Development
Targeted ads
Within cause picture, video &
event sharing
“Product” offers
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 8

10. The Technology. Merchant Dashboard.
Track Weekly
Sales
Manage Special
Offers & Discounts Run Activity Reports
Track Weekly
Transactions by week and
type of customer
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 9

11. The Technology. Cause Dashboard.
Marketing Repository
(in development)
Track donations
in real time
View recent
transactions
Manage Merchant
Referrals
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12. Traction
User base and transaction rates are ramping – key inflection point hit in Dec. 2013
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0
2000
4000
6000
8000
10000
12000
Downloads Transactions

13. Merchant Case Study
Mama’s on 39
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Past experience with local advertizing efforts:
- No ability to track ROI with print ads
- Coupons didn’t yield much lift in sales
- Tried MOGL Loyalty Program but didn’t receive value relative to
monthly cost
How we work together:
- Promote category and individual merchants to area causes and
supporters
- Social media links
- Scheduling and managing “give back” nights
CFC value:
- Increase in new customers
- Increase in number of return visits
- 1% - 5% lift in monthly sales volume
- Reduced time and $’s devoted to advertising
0
500
1000
1500
2000
2500
3000
Dec-07
Jan-08
Feb-08
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Apr-08
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Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
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Nov-09
Dec-09
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Feb-10
Mar-10
Mama's on 39 - Monthly Sales
Mama's on 39 Monthly Sales
Total Sales Lift – $21,386.52

14. Cause Case Study
Valencia Elementary
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 15
Past experience with local fundraising efforts:
- Time intensive fundraising events throughout year
- Spotty participation from community
- Families feeling “nickeled and dimed”
How we work together:
- Promote program to supporter base
- Social media links for addition promotion
- Scheduling and managing “give back” events
- Holiday and themed promotions
CFC value and progress:
- On track to earn $300/user/year at full rollout
- $2,686 donations earned in first eight months from 75 active
users
- Upward trend since beginning of calendar year
- Increasing number of transactions/month/user
- Reduced time and $’s devoted to fundraising
Total Donations – $2,686 in first 8 months
0
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100
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500
Sep. 13 Oct. 13 Nov. 14 Dec. 14 Jan. 14 Feb. 14 Mar. 14 Apr. 14
Monthly Donations
Monthly Donations