Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.

1. The Importance of
Online Reviews &
Recommendations
Your Online Reputation Management
By Laurie McCullagh, WSI Digital Marketing

2. AGENDA
Mastering Your Online Reputation
Management
1. Online Review Sources
2. Importance of Reviews
3. A Few Stats
4. Local Optimization - The Snack Pack
5. How to Get Reviews
6. How to Deal with Them
©2014 WSI. All rights reserved.

3. Why Reviews Are Important
©2016 WSI. All rights reserved.
• Help improve your search engine ranking
• Help improve your local SEO
• 92% of people read online reviews before
making a purchase
• Attests to your credibility (or lack thereof)
• Generate more clicks from potential clients, if
you have 5 stars

4. Online Reviews Sources
©2016 WSI. All rights reserved.

5. Customer Reviews
©2016 WSI. All rights reserved.
Do you read reviews?

6. What Visitors Are Interested In
©2016 WSI. All rights reserved.

7. KEY Findings
• Consumers pay most attention to
overall star rating
• Quantity of reviews is 2nd most
important factor
• Consumers take a holistic view and
consider many aspects of a business’s
reviews
• Star rating is the biggest factor, helped
by the fact that it is the most visually
striking aspect.
©2016 WSI. All rights reserved.

8. Local Search Results
©2016 WSI. All rights reserved.
Local Snack Pack Search Results

9. How to Get Reviews
• Explain the value for your
business.
• Make it easy – give them
a link in an email
• Add an icon on your
Website
• Ask only once
• Add them gradually
• Understand the process
©2016 WSI. All rights reserved.

10. How To Deal With Reviews
• Thank the people when you request
a review and when you receive one
• Share them on your social media
profiles, they make excellent
marketing material
• Post them as testimonials on your
site.
©2016 WSI. All rights reserved.

11. How to Deal with
Negative Reviews
• Respond promptly
• Correct inaccuracies
• Be real and admit mistakes
• Highlight your strengths
• Take it offline
• Provide restitution if warranted
©2016 WSI. All rights reserved.

12. Start Building YOUR
Online Reputation
©2016 WSI. All rights reserved.
• Decide where your potential clients are most
apt to check out your reputation
• Plan your strategy to get more reviews
WSI Digital Marketing helps businesses build
their online credibility to increase leads to their
business and increase sales.

13. ABOUT WSI
Global Leader in Digital Marketing
Global Knowledge. Local Results.
©2016 WSI. All rights reserved.
• Provide advanced digital marketing solutions
• Businesses of all sizes and industries
• World’s largest network of Internet Consultants
• Service more than 80
countries internationally
• Industry winning solutions
• Corporate head office
in Toronto, Canada