Webinar: How to make this the best holiday sales season yetBazaarvoice
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...Bazaarvoice
Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertungen und umfassenden sozialen Inhalten führt zu einer vollkommenen Einkaufserfahrung, da beide Seiten des Gehirns stimuliert werden und ein umfassender Überblick über das Produkt für zukünftige Käufer geschaffen wird.
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Webinar: How to make this the best holiday sales season yetBazaarvoice
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...Bazaarvoice
Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertungen und umfassenden sozialen Inhalten führt zu einer vollkommenen Einkaufserfahrung, da beide Seiten des Gehirns stimuliert werden und ein umfassender Überblick über das Produkt für zukünftige Käufer geschaffen wird.
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
La passion de vos clients transforme les consommateurs en acheteursBazaarvoice
Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjointe des évaluations et des contenus sociaux de qualité permet de mettre en place une expérience d'achat plus riche, en s'adressant pleinement aux futurs clients tout en leur présentant des produits plus efficacement.
The path to customer centricity: Take it from someone who's been there | Baza...Bazaarvoice
Learn from one company's successful experience how to become more profitable and competitive by putting your top customers at the center of everything you do.
There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn:
How you can more than triple review volume easily through syndication.
Why fresh, product-specific review content drives search traffic and keyword rankings.
How increasing review volume leads to higher conversion rates – even at high volume levels.
How shoppers across Asia-Pacific, Europe, and North America differ in sentiment and mobile use.
Does your web strategy leave you behind the competition?John Edmundson
Less than half of small and medium sized business have a website. A similar amount don't have an effective strategy that helps them to expand their audience and capture more business. It's not too late, but now more than ever, it's essential to develop an effective web strategy.
NRF 2019: Retail's Big Show
Gwen Morrison, CEO, The Americas and Australasia, The Store - WPP
Kambiz Hemati, VP, Global Store Design, Foot Locker, Inc.
Matt Jones, Senior Director, Online and Mobile, The Home Depot
Alia Kemet, Director, Creative and Digital Strategy, McCormick and Company
Eduardo Yamashita, Managing Partner and COO, Group GS&MD - Gouvêa de Souza
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...Salesforce Marketing Cloud
Social posts, pinboards, on-premise surveys and activations, tagged reviews: the online tool kit for telling a brand what you think about their product or experience is larger than ever, but who are the innovators in the collection and usage of this data? With so many channels surrounding the customer’s experience, how do we build a strategy that puts customers in some kind of priority or action plan? This session will explore a number of recent stories of marketers that broke the mold and tried something new, or kept it simple and enhanced a proven tactic to gain more from consumer feedback. Learn from brands in apparel, hospitality, home improvement, and packaged goods about new ways to leverage what has quickly become an industry assumption: your customers tell the story better than you can.
Our speaker, Frank Burns, is a Client Partner at Bazaarvoice, overseeing customer success on the Curations product which was launched in early 2014. Curations is the evolution of FeedMagnet, a social startup where Frank lead the services group, working with some of the biggest brands in the world to harness social content for their marketing programs. His career spans 15 years in the US and UK, working with clients to identify the best uses for technology and make them a reality - from strategy to implementation and measurement.
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
La passion de vos clients transforme les consommateurs en acheteursBazaarvoice
Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjointe des évaluations et des contenus sociaux de qualité permet de mettre en place une expérience d'achat plus riche, en s'adressant pleinement aux futurs clients tout en leur présentant des produits plus efficacement.
The path to customer centricity: Take it from someone who's been there | Baza...Bazaarvoice
Learn from one company's successful experience how to become more profitable and competitive by putting your top customers at the center of everything you do.
There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn:
How you can more than triple review volume easily through syndication.
Why fresh, product-specific review content drives search traffic and keyword rankings.
How increasing review volume leads to higher conversion rates – even at high volume levels.
How shoppers across Asia-Pacific, Europe, and North America differ in sentiment and mobile use.
Does your web strategy leave you behind the competition?John Edmundson
Less than half of small and medium sized business have a website. A similar amount don't have an effective strategy that helps them to expand their audience and capture more business. It's not too late, but now more than ever, it's essential to develop an effective web strategy.
NRF 2019: Retail's Big Show
Gwen Morrison, CEO, The Americas and Australasia, The Store - WPP
Kambiz Hemati, VP, Global Store Design, Foot Locker, Inc.
Matt Jones, Senior Director, Online and Mobile, The Home Depot
Alia Kemet, Director, Creative and Digital Strategy, McCormick and Company
Eduardo Yamashita, Managing Partner and COO, Group GS&MD - Gouvêa de Souza
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
#CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Mess...Salesforce Marketing Cloud
Social posts, pinboards, on-premise surveys and activations, tagged reviews: the online tool kit for telling a brand what you think about their product or experience is larger than ever, but who are the innovators in the collection and usage of this data? With so many channels surrounding the customer’s experience, how do we build a strategy that puts customers in some kind of priority or action plan? This session will explore a number of recent stories of marketers that broke the mold and tried something new, or kept it simple and enhanced a proven tactic to gain more from consumer feedback. Learn from brands in apparel, hospitality, home improvement, and packaged goods about new ways to leverage what has quickly become an industry assumption: your customers tell the story better than you can.
Our speaker, Frank Burns, is a Client Partner at Bazaarvoice, overseeing customer success on the Curations product which was launched in early 2014. Curations is the evolution of FeedMagnet, a social startup where Frank lead the services group, working with some of the biggest brands in the world to harness social content for their marketing programs. His career spans 15 years in the US and UK, working with clients to identify the best uses for technology and make them a reality - from strategy to implementation and measurement.
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Dear Marketers, How Badly Do You Know Me!Ann Wuyts
Marketers do not understand consumers' concerns regarding consent. As it comes to data privacy and opt in to receiving marketing communications, marketers underestimate by up to 100% all our areas of concern. However, they also underestimate our willingness to (re)opt-in to some of their lists - if there's value in return, of course.
(tldr summary of 'Marketers underestimate our trust issues' at http://www.keek.be/2014/marketers-underestimate-our-trust-issues/ )
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and our consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Delighting your advocates can become a sustainable competitive advantage—if you’ve got the skills to make it happen. Bring your swim trunks, because we’ll be diving into how to motivate your advocates to help you: Increase your brand’s reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations.
Many retailers are stymied by the complex, multi-channel world of today's consumer. In today’s era of one-to-one personalized relationships, you need a way to link customer interactions, visits, purchases and the like from multiple touch points to fill those gaps and capture the 360° customer view needed to improve the customer experience, target offers and generate better returns.
8 Things You Can Ask Influencers To DoRustin Banks
Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program.
Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.
User Reviews: Your Best Kept Content Marketing SecretUberflip
Your most trustworthy content isn’t an infographic, or a case study, or even a white paper. In fact, your organization isn’t producing it at all.
It’s your User Reviews—the good word of your existing customer base. If you could amplify the voice of your happiest customers, you can significantly shorten the buyer journey from marketing to sales and essentially get your customers to sell your product for you.
In this presentation, Vinay Bhagat, CEO at TrustRadius, discusses how to leverage the power of user reviews in your content marketing mix.
Selling With Social Media - from Local Media Association's Virtual Ad Confere...Dream Local Digital
Dream Local Digital's, Shannon Kinney, presented at the Local Media Association's 'Virtual Ad Conference,' where she explored how the latest changes in social media platforms are helping sales teams grow revenue.
Find out more about our seminars and schedule one for your group here >> http://dreamlocal.com/social-media-online-marketing-seminars/
Native Advertising Seminar: The Responsible Service of Native Advertising by ...IAB Australia
A creative case study of how a classic Australian brand revitalised it's engagement and growth through an intelligently planned native advertising campaign. Ben Cooper, Director of Digital at The Monkeys takes you through this award winning case study.
View the video of this presentation here: http://www.iabaustralia.com.au/events-training/recent-events-and-training/item/1512-iab-native-advertising-seminar
Who's not in the room? Build better products by engaging hard-to-reach usersAriba Jahan
As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. If we aren’t careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience. If we want to build better products, we need to include our target audience in the creation process and listen to their feedback every step of the way. In this talk, I’ll share what my team and I learned from a project where we worked directly with teens experiencing various forms of bullying.
You’ll learn what types of biases to watch out for, how to challenge your own assumptions, how to engage hard-to-reach audiences, and how the user-driven insights we gained uncovered the struggles unique to their community and informed our design decisions and product iterations. Even if you’re new to UX design, this talk will help you create solutions that will ultimately be valuable for all humans.
Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify the content you have collected.
Going local: Driving advocacy close to homeBazaarvoice
Why rely on meta-searches and aggregate sites to drive local traffic? Learn how to better focus your efforts by engaging local advocates to capture the attention of close communities.
Panel: The power of advocates to accelerate brand growthBazaarvoice
Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.
The World is your Storefront: How Artificial Intelligence Creates Frictionles...Bazaarvoice
Watch Lisa deliver this keynote from the Bazaarvoice Summit 2014 at: http://www.bazaarvoice.com/live/summit/sessions/future-of-branding-internet-of-things.html
Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba...Bazaarvoice
Watch a recording of this session here: http://www.bazaarvoice.com/live/summit/sessions/campaigns-for-cross-channel-marketing.html
Date - Wednesday, 14 May
Time - 10:45 AM
Room - Room 18 A&B
Summary
Get prepared for an impactful session and learn from our speakers how to better drive ROI through all channels by better preparing, launching and tracking campaign results. It’s all in the marketing.
Don't be afraid to take the plunge into native advertising; just be sure you understand how to make sure it's always informative and effective - and never misleading or manipulative.
Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014Bazaarvoice
Think the customer is always right? Think you shouldn’t respond to trolls? Watch Joe Rohrlich bust these common myths and they’ll never dupe you again.
Using social media to engage financial services customersBazaarvoice
Watch the webinar: http://bv-url.com/zc6z
Over 75% of financial customers utilize social media and 26% indicate that they talk about their FSI on social networks. Yet 1/3 of consumers still indicate that they lack confidence in financial providers, signifying that credit unions need to take additional steps to fully regain the public trust.
Engaging customers in a social conversation, allowing them to talk with one another, can be the most powerful tool in your advertising arsenal.
Click through to watch the webinar and get the answers to:
- What are the keys to rebuilding trust between banks and consumers?
- Is it possible to leverage social media to build my brand?
- How can I get fast, authentic feedback on the products and services we offer?
How negative reviews can improve purchase intent - if brands know how to respondBazaarvoice
Watch the webinar: http://bv-url.com/9kbh
This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and spa lifestyle brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible.
Watch the webinar to learn:
- the key words and phrases in negative reviews to look out for;
- how to respond to negative feedback in a conversational, human way;
- the six kinds of reviews to watch for;
- which industries see the most CTAs in reviews; and
- what kinds of responses to reviews consumers find most helpful.
The Connected Economy: Insights from the networkBazaarvoice
As marketers, we’re used to speaking in the millions and billions. We’re excited by these magnitudes — not frightened by them. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.
Big numbers make it tempting to speak in abstractions, but it has never been more important to recognize that behind each data point is a person. Those signals are human signals, and those patterns tell us about how real consumers live their lives. The responsibility as marketers possessed of this data is to use it to serve those that supply it, the end consumers that buy our products and tell us how to make them better.
We’ve created this booklet to share some of what we’ve learned about consumers around the world — their attitudes and beliefs, preferences, behaviors, and more — from the billions of conversations that flow through our system every year.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
16. #bsocial14
When brands responded to product
misuse with guiding instructions,
shoppers who saw those responses
were more likely to buy the product
and felt more positively about the
product. Increase in intent
to purchase
Increase in product
sentiment
186%
Fact:
Consumers aren’t all pure geniuses.
Sometimes they appreciate a little help!
157%