Watch the webinar: http://bv-url.com/9kbh This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and spa lifestyle brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible. Watch the webinar to learn: - the key words and phrases in negative reviews to look out for; - how to respond to negative feedback in a conversational, human way; - the six kinds of reviews to watch for; - which industries see the most CTAs in reviews; and - what kinds of responses to reviews consumers find most helpful.

1. How Negative Reviews Can
Improve Purchase Intent – If
Brands Know How to Respond

2. It’s time for businesses to
become more “human”…

3. Today’s speakers
Ray Mazur, Chief Information Officer
Homax provides thousands of home
improvement products including Goo Gone®,
Magic®, Homax Products®, and Stone Care
International®.
Dorothy Schiller, Director of Marketing
Sleep Revolution sleep solution company,
offering mattresses, toppers, pillows and bed
frames to North America consumers.

4. The
Conversation
Index
VOLUME 6

5. 82% of reviews are positive, but…

6. Brand responses improve perception

7. Conversational,
human responses
work best

8. Reviews uncover specific wins

9. Insights from consumer questions
increases revenue
35%
increase in total sales
(online + offline)
50%
decrease in customer
service calls

12. The impact of
consumer feedback
for brands

13. The
Conversation
Index
VOLUME 6
Ray Mazur, Homax – @rxm6hy or LinkedIn
Dorothy Schiller, Sleep Revolution –
dorothy@zinusinc.com
Amy Hayes, Bazaarvoice – @amymhayes1