WE HELP YOUR POTENTIAL CLIENTS; FIND YOU, CHOOSE YOU AND TRUST YOU WHILE THEY SEARCH ONLINE

1. marconix.co.in
MARCONIX
mapping your digital journey
CONNECT

2. THE INTERNET AND SEARCH ENGINES ARE
FUNDAMENTALLY CHANGING THE RULES OF BUSINESS.
The most used and trusted source of commercial & business information:
Find products or services, get references, read reviews, compare providers, or find alternatives.
Search engines are more than just search tools:
We educate ourselves, compare, evaluate and make choices based on how search engines index,
prioritize and serve information.
With almost 2 trillion searches per year and growing exponentially:
Literary hundreds if not thousands of requests matching your services and target market are
made every day.
INTRODUCTION

3. W H AT W E D O?
WE HELP YOUR POTENTIAL CLIENTS
FIND YOU, CHOOSE YOU AND TRUST YOU
WHILE THEY SEARCH ONLINE

4. WHO ARE OUR CLIENTS
WE ENJOY MOSTLY WORKING WITH:
Companies offering knowledge based products or services
Where Authority, Branding & Status is significant to the purchase decision
(corporate services, education, tourism etc)
Companies targeting international clientele
Services that show significant internet activity

5. WHO WE ARE
We have joined forces to create a full service Internet marketing agency
that utilizes the massive power of the internet for the benefit of our clients.
A team of marketers, designers, web developers, content professionals
and search engine specialists who understand how the internet
“thinks” and works.
WE ARE A MARKETING AGENCY WITH A GLOBAL
MIND AND A DIGITAL HEART

6. AREAS OF SPECIALIZATION:
Search, Display &
S.M Advertising,
Re-targeting
campaigns
User Interface,
Effective Landing
Pages, Call to Action
Corporate Identity,
Graphic Design, Info
graphics
Website Text, Blogging,
PR, Newsletters, Adv.
Scripts, SM posts, Lang.
translations
Dynamic CMS,
open source,
responsive
Facebook, twitter,
LinkedIn, YouTube,
VKontakte, Stumble
upon, Google+, etc
Website SEO, Social
Media SEO, Content
SEO, Domain SEO,
Back link SEO
Explainer, Corporate, &
Promotional Video
Company spokesman

7. OUR MISSION
OUR MISSION IS TO HELP YOU TAKE
YOUR BUSINESS FROM LOCAL, TO
GLOBAL ,TO… PROFITABLE
We do that In five methodical steps:
SITUATION
ANALYSIS
SKILLS, RESOURCES &
DIGITAL INFRUSTRUCTURE
INTERNALIZATION
TARGET MARKET
LOCALIZATION
MARKETING PLAN
EXECUTION

8. Situation
Analysis
Distinctive
Competencies
Objectives
Target
Markets
Budgets
Competition
Situation Analysis is the
process of: understanding the
current position of the company
and the main forces that
influence internet competition.
This stage is critical for
designing an effective strategy
SITUATION
ANALYSIS
SKILLS,
RESOURCES &
INFRASTRUCTURE
INTERNALIZATION
TARGET
MARKET
LOCALIZATION
MARKETING
PLAN
EXECUTION
OUR PROCESS

9. Skills,
Resources &
Digital
Infrastructure
Website
Design &
Development
Content
Creation
expertise
SEO & SEM
expertise and
software tools
Social Media
accounts &
management
Online
Advertising
material
Conversion
Optimization
expertise &
software tools
Corporate
Video
Production
Skills, Resources & Digital
Infrastructure required: for
competing with success online
SITUATION
ANALYSIS
SKILLS,
RESOURCES &
INFRASTRUCTURE
INTERNALIZATION
TARGET
MARKET
LOCALIZATION
MARKETING
PLAN
EXECUTION
OUR PROCESS

10. Business
Internalization
Visual
Characteristics
Language &
Content
adjustments
SEO
Adjustments
Search Engines,
Keywords, etc
Selection of
social
networks,
forums,
directories
etc
Server
specifications
User Interface
/ Experience
adjustments
Technical /
code
adjustments
Internalization is the
process: of optimizing your
digital strategy, digital
infrastructure and operations
for competing with success in
an international market place
SITUATION
ANALYSIS
SKILLS,
RESOURCES &
INFRASTRUCTURE
INTERNALIZATION
TARGET
MARKET
LOCALIZATION
MARKETING
PLAN
EXECUTION
OUR PROCESS

11. Target
Market
Localization
Language
Translation
on content
material
Targeted
search
engine
optimization
New
keyword
strategy
Country or
regional
social
networks,
Country or
regional
domains
forums,
directories
Visual
Modification
s
User
Interface
adjustments
Technical /
adjustments
Localization is the process: of
optimizing your digital strategy,
infrastructure and operations in improving
efficiency in more targeted geographical
locations (country, regions).
•More resources are assigned in markets
with greater potential.
• Localization is critical for improving
results
OUR PROCESS
SITUATION
ANALYSIS
SKILLS,
RESOURCES &
INFRASTRUCTURE
INTERNALIZATION
TARGET
MARKET
LOCALIZATION
MARKETING
PLAN
EXECUTION

12. Marketing
Plan
Execution
Video
marketing
Publishing
Content
online
Direct
Marketing
campaigns
Social
Media
Posting
Search
Engine
Advertising
Social
Media
advertising
Forum
Engagement
Display
Advertising
Marketing plan execution is the
process of: organizing of the
marketing plan in targeted campaigns.
Execution of campaigns is directly
related to performance monitoring and
monitoring and conversion
optimization.
OUR PROCESS
SITUATION
ANALYSIS
SKILLS,
RESOURCES &
INFRASTRUCTURE
INTERNALIZATION
TARGET
MARKET
LOCALIZATION
MARKETING
PLAN
EXECUTION

13. CREATING AN INTERNATIONAL INTERNET PROFIT CHANNEL
Digital Strategy
Website
Development
Brand Visual
Communication
Content
MarketingSEO &
SEM
Social
Media
Online
Advertising
Conversion
Optimization
Video
Production
Competition
Target
Markets
Distinctive
Competencies
Budgets
Objectives
OUR PROCESS.. IN PERSPECTIVE
Localization
Internalization

14. MARKETING IS ALL ABOUT
RESULTS
Generating quality leads and creating a
powerful process to convert leads into loyal
clients should be the foundation of your
strategy and not just a part of it
WHAT WE BELIEVE IN?
We live in a very competitive environment with zero tolerance for
inefficiency. Every company’s top priority should therefore be the
development of channels that generate quality leads, and the adoption of a
powerful process that will convert those leads into loyal clients.
PEOPLE LEADS
CLIENTS
convert

15. OUR CONCEPT
ONLINE SUCCESS DOES
NOT COME EASY
We created a complete A-Z internet solution
that provides a comprehensive package of
what a company needs in order to successfully
compete online.
Why so many companies fail?
To be successful in today’s complex and highly competitive online environment you need to take all
the right steps, at the right time, in the right way.
The biggest mistake most companies make is to consider each part of their online strategy
separately and not as one integrated system of interrelated activities.
OUR IDEA

16. The level of optimization and synergies between processes and activities will
determine the level of success in regards to Key performing Indicators (KPI’s) and
cost efficiency.
A digital operation must be viewed as a factory where all machines must be optimized to
work together to produce the desired final product.
Centralization of strategy and marketing plan execution will :
• Improve performance and
• Minimize costs
Decentralizing parts to different providers will create inefficiencies due to:
• The complex behavioral pattern of a typical internet potential client
• Digital activities can create synergies only if optimized and correctly integrated
CENTRALIZING STRATEGY
CENTRALIZING STRATEGY IS KEY TO SUCCESS

17. 02. How to influence potential clients in viewing you as the right
choice for them
COMPANIES FACE 3 FUNDAMENTAL CHALLENGES WHEN
ATTEMPTING TO CREATE AN ONLINE PROFIT CHANNEL.
KEY STAGES IN CREATING AN INTERNET PROFIT CHANNEL
01. How to appear in high positions the search results so that
potential clients find them while searching the Internet
03. How to turn visitors into business opportunities, qualified leads and
clients.
An effective strategy should include an action plan
corresponding to each one of the three stages

18. OUR SOLUTION
OUR INTERNET MARKETING STRATEGY IS BASED ON A
4-CORE PROCCESS:
We have integrated our specializations and expertise into a solution that maximizes your internet potential
01. GET FOUND
by potential clients while
searching the Internet
02. CONVINCE
potential clients for being
the most suitable choice
for them.
03. CONVERT
into business
opportunities, qualified
leads and clients
04. GROW
by establishing a strong
relationship that will allow for
further cross-selling potential

19. Every day, thousands of prospective clients search online for the
same products or services your company offers.
If you don’t show up in their search, they won’t even know you
exist.
Take advantage of the massive power of the internet to attract more
potential clients to your business.
OUR SOLUTION
O1. GET FOUND

20. The internet has become the most widely used and trusted source of
information.
What people read, see and hear on the internet is shaping their
decisions.
Create a convincing online presence that will win the hearts and
minds of your potential clients by conveying, your authority, expertise
and credibility; because if you don’t, a competitor will
OUR SOLUTION
02. CONVINCE

21. An online brochure is not enough. What your company needs is a
powerful website that generates quality sales leads and converts
them into clients.
Our conversion optimization techniques will maximize your
potential to create sales opportunities. This is the essence of a
successful marketing strategy.
03. CONVERT
OUR SOLUTION

22. A loyal client base is always more receptive to new offers and
sales propositions.
We can help you strengthen the bond with your clients and
increase the potential for cross-selling or up-selling opportunities.
02. GROW
OUR SOLUTION

23. CONVERTPLC SOLUTION PROCESS INFOGRAPHIC
Web SEO
Domain SEO
Content SEO
Back Link SEO
Social Media SEO
Web Content
Blogging
Social Proof
Third Party Reviews
User Interface
Video & Info graphics
User Interface
User navigation
Organic optimization
Campaign Optimization
Call to Action
Landing Pages
Lead Forms
Optimization to
search engines
Relevancy, Authority
Distinctive competency
& Trust
Conversion
Optimization
Lead Nurturing,
Cross Selling,
Up Selling
Newsletters,
Social Engagement,
Offers- Free samples
Webinars
Direct Marketing
GET FOUND CONVINCE CONVERT GROW

24. IF YOU HIRED US TODAY..
WHAT WOULD YOU GET WITH A INR 80,000*
YEARLY BUDGET ?
WEBSITE
DEVELOPMENT
Open source CMS,
Full responsive design,
Advanced user
interface
CONTENT
MARKETING
Content for website,
Articles & Blogging
Social Media Profile &
Posting
Website language
Translation
SEO
Keyword analysis &
selection,
Website SEO,
Social Media SEO,
Domain SEO,
Content SEO,
Back- link SEO
Directory SEO
VIDEO
PRODUCTIO
N
One corporate
video up to 60
sec
INR 5000 IN PAID
SUBSCRIPTIONS
Hosting -12 months
Domain Subscriptions
Paid directories
CONVERSION
OPTIMIZATION
Organic performance
optimization
Advertising campaign
optimizations
Performance analytics
SOCIAL MEDIA
Creation of SM
accounts as to
internalization and
localization
requirements
INR 2000 BUDGET
FOR ADVERTISING
Organize and execute
campaigns
(Search, Display, SM,
Re-targeting )
* Customized packs also available

25. WHAT MAKES US THE PERFECT BUSINESS PARTNER ?
We don’t just tell you what to do- We do it and monitor the results.
From strategy to development and marketing plan execution, to be with you 100%.
We offer a single point of contact for everything you need in creating a
successful online operation.
Marketing strategists, web developers, SEM specialists, content marketing
professionals, and animated video experts are at your disposal on a daily basis.
We help you create a rewarding online presence with high ROI.
We focus on results & KPI’s not development.
We help you achieve results with small business budgets.
Building your own in-house team extremely is costly. The same applies to expensive
consultants that offer a one-off service.

26. SUMMARY
WE CAN HELP YOU:
 Generate new business opportunities from a new channel that works in parallel with the
existing one.
 Improve your sales efficiency in both new and traditional channels.
 Reinforce your brand identity, authority & status and make potential clients trust you with
their business.
 Break your boundaries and successfully target clientele that you cannot physically reach
 Attract Potential Clients while in their purchasing mode: The greatest thing about internet
marketing is that you do not go looking for clients, but clients in need of your products and services find
you.
 Shorten the gap with your larger rivals and compete in more equal terms.
 Prepare for the future. The internet is dominating the business word and any company not
following, will find it very difficult to remain competitive,

27. WHAT WOULD YOU PAY US DO?
TO HELP YOUR POTENTIAL CLIENTS
FIND YOU, CHOOSE YOU AND TRUST YOU
WHILE THEY SEARCH ONLINE

28. ONLINE SUCCES IS NOT A
COINCIDENCE; IT’S A CONSEQUENCE
A winning strategy
Powerful infrastructure
A dynamic process
The right people
So make sure you have
THE END – THANK YOU

29. MARCONIX GROUP
MARC O N I X INC.
marketing | branding
| retail | btl | event |
startup business
support
www.marconix.in
MARC O N I X connect
website | SEO | SMM | PPC
| digital campaign | Digital
PR
www.marconix.co.in

30. Marconix CONNECT
316/C, 9th Main, 5th Block,
Jayanagar, Bangalore – 560041
Karnataka | India
/marconixconnect
@marconixconnect
www.marconix.co.in
info@marconix.co.in
+91 – 9341 37 2105
+91 – 80 – 6452 1948
Marconix Inc 14-15