Watch Lisa deliver this keynote from the Bazaarvoice Summit 2014 at: http://www.bazaarvoice.com/live/summit/sessions/future-of-branding-internet-of-things.html
Gingering The World From The Inside by Anna Freeman SAMPLEBurning Eye
Anna Freeman is a comic poet, creative writing lecturer, prize winner novelist and campaigner for Ginger rights. The poems here capture the comic genius that has made Anna a leading figure on the performance poetry scene. Anna takes us into her world and with unflinching self deprecation lays open her heart. From the playground politics of My Little Pony ownership, the tortuous twists and turns of a relationship on the rocks, the thrill of a new partner and the quiet revolution of Ginger takeover, Anna's comic touch remains deft and perfectly timed. Gingering The World From The Inside is an assured debut and demonstrates that honing work in performance before committing it to the page is, in the right hands, the creative engine of brilliance.
‘Anna Freeman’s work makes me feel like I made a new friend in a warm, leaning, drunk heart-to-heart that left my cheeks sore from laughing and my neck aching from all the nodding. She twists up the awkward, the confusing and the painful, into a slick balloon animal, escaping zoos; makes me wanna spill my guts, hand her my secret side, just to see what treasures she can make from the vulnerability.’ - Buddy Wakefield
Gingering The World From The Inside by Anna Freeman SAMPLEBurning Eye
Anna Freeman is a comic poet, creative writing lecturer, prize winner novelist and campaigner for Ginger rights. The poems here capture the comic genius that has made Anna a leading figure on the performance poetry scene. Anna takes us into her world and with unflinching self deprecation lays open her heart. From the playground politics of My Little Pony ownership, the tortuous twists and turns of a relationship on the rocks, the thrill of a new partner and the quiet revolution of Ginger takeover, Anna's comic touch remains deft and perfectly timed. Gingering The World From The Inside is an assured debut and demonstrates that honing work in performance before committing it to the page is, in the right hands, the creative engine of brilliance.
‘Anna Freeman’s work makes me feel like I made a new friend in a warm, leaning, drunk heart-to-heart that left my cheeks sore from laughing and my neck aching from all the nodding. She twists up the awkward, the confusing and the painful, into a slick balloon animal, escaping zoos; makes me wanna spill my guts, hand her my secret side, just to see what treasures she can make from the vulnerability.’ - Buddy Wakefield
We are a Shoes Manufacturer and Exporter Consultants dealing in Delhi, Mumbai and most of the majot cities in India. We provide a complete suite of integrated support services to our clients.
Adorable kids help to save children in povertyscipinc
The future is in safe hands. Look at these adorable kids flaunting their trendy SCIP SEWS clothes and in return helping us to save children in poverty. Much love and warm wishes to their families. Here are the pictures that would absolutely make your day. And maybe inspire you to buy ethical clothing for your kids, too.
Back in the 1960s, Saigon stood apart from the rest of the Indochina region. The whole of Asia looked at Saigon as a place with a strong Western vibe; a dynamic city full of hustle and bustle. Saigon was so loud and lively with its sleepless nightlife, busy open markets, and the hectic traffic. Western music, fashion trends, Hollywood movies, and consumer goods – all of these were racing to penetrate Saigon. It almost seemed as if Saigon wasn’t supposed to be in Indochina...
Buy Food Gift Baskets for Father's Day Online UKMax Ander
Looking for the most unique gift for dad? what could be more perfect than a gift of something you know your dad loves - FOOD! We bring some unique food gift ideas to pamper your dad on this special day.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify the content you have collected.
We are a Shoes Manufacturer and Exporter Consultants dealing in Delhi, Mumbai and most of the majot cities in India. We provide a complete suite of integrated support services to our clients.
Adorable kids help to save children in povertyscipinc
The future is in safe hands. Look at these adorable kids flaunting their trendy SCIP SEWS clothes and in return helping us to save children in poverty. Much love and warm wishes to their families. Here are the pictures that would absolutely make your day. And maybe inspire you to buy ethical clothing for your kids, too.
Back in the 1960s, Saigon stood apart from the rest of the Indochina region. The whole of Asia looked at Saigon as a place with a strong Western vibe; a dynamic city full of hustle and bustle. Saigon was so loud and lively with its sleepless nightlife, busy open markets, and the hectic traffic. Western music, fashion trends, Hollywood movies, and consumer goods – all of these were racing to penetrate Saigon. It almost seemed as if Saigon wasn’t supposed to be in Indochina...
Buy Food Gift Baskets for Father's Day Online UKMax Ander
Looking for the most unique gift for dad? what could be more perfect than a gift of something you know your dad loves - FOOD! We bring some unique food gift ideas to pamper your dad on this special day.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify the content you have collected.
There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn:
How you can more than triple review volume easily through syndication.
Why fresh, product-specific review content drives search traffic and keyword rankings.
How increasing review volume leads to higher conversion rates – even at high volume levels.
How shoppers across Asia-Pacific, Europe, and North America differ in sentiment and mobile use.
Today’s consumers have taken control of the marketers’ message. Leveraging UGC, brands can deepen relationships with consumers and ultimately drive their purchase decisions.
La passion de vos clients transforme les consommateurs en acheteursBazaarvoice
Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjointe des évaluations et des contenus sociaux de qualité permet de mettre en place une expérience d'achat plus riche, en s'adressant pleinement aux futurs clients tout en leur présentant des produits plus efficacement.
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...Bazaarvoice
Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertungen und umfassenden sozialen Inhalten führt zu einer vollkommenen Einkaufserfahrung, da beide Seiten des Gehirns stimuliert werden und ein umfassender Überblick über das Produkt für zukünftige Käufer geschaffen wird.
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Webinar: How to make this the best holiday sales season yetBazaarvoice
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
The path to customer centricity: Take it from someone who's been there | Baza...Bazaarvoice
Learn from one company's successful experience how to become more profitable and competitive by putting your top customers at the center of everything you do.
Going local: Driving advocacy close to homeBazaarvoice
Why rely on meta-searches and aggregate sites to drive local traffic? Learn how to better focus your efforts by engaging local advocates to capture the attention of close communities.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
9. #bsocial14#bsocial14
Comfort
Style
Quality
I love these heels! I get so many compliments,
especially with jeans. New favorite shoes!
Great for a night out, but a little too
uncomfortable for all-day wear.
-- BVLisa
Nude Pumps
11. #bsocial14
Book this
hotel?
You may like: The Sheraton Aspen
I love this hotel! My son swam all day
in the heated pool. They even had
delicious gluten free waffles! I'm glad
the Sheraton uses green cleaning
products.
SoccerMom1979, Los Angeles, CA
#bsocial14
14. #bsocial14
Find similar?
Ballia Dress in Spiaggia
$295
This dress is perfect for work, and it still
accents my shorter frame.
JAlmando, January 5, 2014
#bsocial14
L: “Good afternoon!”
S: “Hello Lisa. I’m Samantha, your OS. Welcome to the year 2020. I’ll be here when you need me.”
L: “Thank you, Samantha.”
Samantha is my talking, artificially intelligent operating system – my OS.
Samantha is my personal assistant, the gatekeeper to all of my data. She knows everything about me, and connects me to everything in my world.
We got a glimpse of this technology in the movie Her.
In the movie, Joaquin Phoenix falls in love with his operating system – his OS. In other words, he’s got the hots for Siri.
If you haven’t seen the movie, all you really need to know is that the OS of the future will know everything about us, and talk with us in a remarkably human way.
Here in the year 2020, everything will be a computer – shoes, jewelry, cars, appliances
And all of these computers, Samantha included, will be connected in a global network called the Internet of Things – which will track every single interaction we have.
We’ll have a “data self” – a comprehensive collection of everything there is to know about me.
My likes and dislikes; what I buy, watch, read, eat, listen to, wear, drive; it’s all part of my data self, collected and analyzed by the Internet of Things.
And Samantha is my liaison to this network.
Back in 2014, people were waking up to the power of their data – but were reluctant to share it with brands.
Here in 2020, we all get the value of our data, and we’re happy to trade parts of our data selves to the brands we trust – as long as we know we get something in return.
I’m an avid Nike+ user. While I run, I check in with Samantha to see how I’m doing.
S: “Let me pull up your Nike+ stats. Well, you’re down a dress size since 5 weeks ago, congrats! But that House of Cards marathon this weekend (and the Girl Scout cookies you ate with it) set you back a little in your weight training.”
L: “Damn those Thin Mints.”
S: “Nike says you’re a bit behind schedule to reach your target size before your niece’s wedding next month.”
L: “What do I do to hit my goal?”
S: “Well, Nike recommends we increase your steps by 3000 a day, and take away one cheat day on your meal plan. And here’s a challenge: If you hit that new steps goal, Nike will loan you a pair of the new Nike Air 2020s. They’re not out until later this year.”
L: “Nice. Remind me of that when I go running this weekend.”
S: “Will do. And since the wedding is in Aspen, Nike would also like to lend you some skiing gear. I’ll ship it to your niece’s cabin.”
Now step back. Think about all of the personal information I’ve shared with Nike.
What I eat – even when no one’s looking. They know my fitness goals, how often I exercise, my reason for trimming down, and my deadline.
This data is collected by wearable tech in my clothing, and even embeddable tech that’s literally inside my body, microbots tracking all of my physical data.
Why would I want to share all of that information with Nike?
Without analysis, the information my body generates is just data.
I can’t act on it.
It doesn’t make my life better.
But I’m willing to trade that data to Nike in return for something that does make my life better. A personal fitness coach who reacts to my lifestyle in real time.
And what’s in it for Nike?
Well, at a macro level, all that data on all Nike+ members gives them enormous insight into the fitness habits of their customer base as a whole.
At the individual level, Nike gains an intensely personal relationship with me.
In 2005, Nike was sort of part of my fitness regimen – I wore their logo and identified with their ads.
In 2014, I used Nike+ to track my physical activity in a limited capacity.
But in 2020, Nike isn’t part of my fitness regimen; it is my fitness regimen. I have a conversation with Nike every time I work out. When I do hit those new goals and win that discount, all of the euphoria I feel is tied to the Nike brand.
And this is the future of loyalty programs.
Rewards will be less transactional, as in “buy eight cups of coffee, get one free.” Instead, they’ll be creative and personally relevant. Nike knows that I’m not really motivated by discounts and coupons and am much more excited about trying their new shoes before they’re out in the market.
Let’s talk more about being a “member” of a brand, like Nike.
In 2014, my “membership” was pretty limited. I would write product reviews, but then never talk to the brand again.
In 2020, I talk to brands all the time! I’m literally a member of the brands I use most; stores, hotels, restaurants, and so on.
Samantha facilitates these ongoing conversations.
S: “Sorry to interrupt, Lisa, but you’re shifting from foot to foot. Are you uncomfortable?”
L: “Oh, it’s just these shoes. I loved them when I bought them.”
S: “I remember. You gave them a five star review.”
L: “I love them but I can’t wear them all day.”
S: “I’ll let Nordstrom know…”
[A pinging noise sounds, like getting a text.]
Nordstrom: “Hi Lisa, I’m digital representative for Nordstrom stores. We’re sorry to hear that your shoes aren’t working for all-day wear. From now on we’ll send you size 7s in all heels. I also sent your feedback to the manufacturer, suggesting they look into their sizing. Would you like me to send you a replacement pair in size 7?”
L: “Could I try a different style?”
Ms. N: “Of course. I’ll take a look the clothes you own, patterns and fabrics you like, and your 5-star rated shoes. Your ability to stand in heels is… less than ideal… so I’ll use other customers’ comfort ratings to find the perfect pair for you. Your new heels will arrive at your home this evening!”
Now that’s the personal touch you’d expect from Nordstrom. But in 2020, it’s scalable and real-time.
The digital Nordstrom rep is just another OS, like Samantha. So it’s capable of analyzing millions of pieces of data while serving thousands of customers simultaneously
And because I’m a member of Nordstrom, I share all of my product feedback with them in real-time.
My review isn’t a one-off, static piece of feedback. It’s a living review, which changes every time I wear the shoes – noting that they look great with jeans and are good for going out in but not so great for wearing all day.
In 2014, we were very reliant on others’ opinions and feedback. We used word of mouth from our friends and reviews from strangers to try to predict what our own experience would be. Reviews answer the question, “Do people generally like this?”
In 2020, The question we really want answered is, “Will I like this?”
For example, I still need to book a hotel in Aspen for my niece’s wedding. I’m a Starwood Hotels member, and she recommended the W.
S: “The suites at the W Aspen have a four star average rating. But I think you may want to try the Sheraton. People like you seem to love this hotel.”
L: “People like me, Samantha?”
S: “Women who watch Modern Family, own a Volvo, do Pilates, and shop at Lululemon. They rate the Sheraton highly for its low carbon footprint and gluten-free meal options. Parents also rave about the indoor pool, and when you’re with your kids, I know the pool is important to you. And while guests do love the W, it’s near the ski resort and has more of a late-night party scene. The Sheraton is just a better fit for your family.”
L: “Alright, I’m sold. Book it.”
Samantha’s recommendation really is right for my family.
It’s based on opinions from the people most “like me” – and I don’t even have to know what “like me” means. My data lets Samantha know me better than I know myself.
She also knows that there are different versions of me – different “Lisa’s.”
Samantha knows that my preferences when traveling with my family are different than when I travel alone.
She knows when to reference which data in order to help me make the right decision.
And then, most impressively, she’s able to find correlations in the data that aren’t evident to me.
As irrelevant as the music I listen to or the TV I watch may seem to a hotel decision, we have no idea today what our whole data selves may say about us as consumers. Samantha knows that Volvo-driving, Lululemon-wearing moms tend to be picky eaters, hence the emphasis on gluten-free dining.
In the future, we’ll be able to draw correlations from such big data – and it will lead to more relevant experiences.
Consumers won’t be bucketed by age, race, persona – scalable personalization will remove the need for demographic guesswork. In other words, in 2020, demographics are dead.
So far, my conversations with Samantha have centered around brands I’m already a member of, products I already own, needs I already have.
But what about those “top of the funnel” moments – new products I don’t yet know I want?
What will casual browsing look like in the future?
For example, I’m looking at a woman near the front in a great dress.
S: “It’s Theory and would look great on you. It comes in other colors too.”
[The dress appears with product page type info (star rating, price, etc.) overlayed on a real-world background.]
L: “That dress is so cute, Samantha, but I’m not sure if I should treat myself right now. I did just splurge on those concert tickets last week.”
L: “That dress is so cute, Samantha, but I’m not sure if I should treat myself right now. I did just splurge on those concert tickets last week.”
S: “Here’s a selection of similar dresses from other retailers. This one’s a great deal. It’s 4 stars, and women love the fit. The downside is that it’s a poly-blend, not cotton, so reviews suggest it may start pilling after a few washes. But for the price, reviewers still agree it’s an excellent value. Interested?”
L: “Eh, no. I’d rather pay more for quality… Maybe I will just hold off.”
[A pinging noise sounds, like getting a text.]
S: “Chase has an update on your budget. You haven’t eaten out much recently – you’re at 60% of your dining budget, and Chase says you’ve under-spent there the last two months. Want to move some funds around?”
L: “Yeah, you know what, I’ve been good lately. Let’s get the dress in red. Keep an eye on my dining and entertainment budget though so I don’t go over.”
S: “Of course.”
See that? The world is my storefront.
With image recognition, Samantha can instantly find the exact product and brand I’m looking at.
I didn’t have to ask the woman where she got her dress; Samantha pulled it up for me the moment it caught my eye.
So really, I can be “window shopping” all the time.
And this time I saw the dress live, but I might’ve also seen it while watching Scandal, or on goop.com. Image recognition will make everything shoppable – both the real world and all media.
Even better, Samantha can find comparable products from anywhere online.
Because Samantha doesn’t just know everything about me – she also knows the product catalogue of the entire internet.
She quickly found dozens of similar dresses, at different price points and levels of quality. And she helped me manage my spending, using data from Chase.
Samantha just made my shopping smarter and insanely efficient. There’s no way I could do all of that on my own.
Data stewards trade data for value.
We’ll trade our raw data to the brands we trust, in exchange for a mutually beneficial relationship, like I have with Nike.
Personal, real-time service at scale.
Our future reviews will evolve every time I interact with a product or service, and the brand will be able to respond in real time – just as Nordstrom did.
Your data knows the many versions of you.
Our OS will know which opinions to reference, at which times, in order to answer the question, “Will I like this?” Just as Samantha helped me choose the Sheraton.
The world is your storefront.
Innovations like Google Glass will let us shop anywhere, any time – and with Samantha, we can shop the entire product catalogue of the internet, all at once.
These applications are such a tiny spec in the possibilities artificially intelligent systems and the Internet of Things will bring to the consumer-brand relationship.
So with that, I’ve got to say goodbye to Samantha.
S: “Goodbye, Lisa. See you in 2020.”
And in her place, I’d like to introduce __________.
[Quick bio on the fireside chat participant(s) to kick off the discussion.]