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Does your web strategy leave you behind the competition?
A robust web strategy is crucial for staying competitive as 81% of B2B purchases begin with online searches, and 89% of buyers rely on search to inform their decisions. Buyers judge companies based on their websites, considering design, organization, and content vital for credibility. To adapt, businesses should align their content with buyer needs and expectations, particularly as online purchasing continues to grow.
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Does your web strategy leave you behind the competition?
- 1. Does Your WebStrategy Leave You Behind the Competition?
- 2.
- 3. Or Shopping fora Product
- 4. Consumers Research theWeb to Formulate Purchasing Decisions
- 5. It’s Not JustConsumers That Research On-line So Do B2B Buyers
- 6. If You Aren’tInforming, Engaging and Converting Visitors…
- 7. Then Your WebStrategy Needs An Overhaul Here’s Why…
- 8. 1. Internet SearchImpacts Decision Making! 2. Websites Strongly Influence Company Credibility! 3. Buyers Determine When to Engage with a Seller B2B Purchasing Today
- 9. ❖ 81% ofB2B purchase decisions start with search! ❖ 89% of buyers use search when making a purchase decision Internet Search Impacts Decision Making
- 10. Internet Search ImpactsDecision Making ❖ Blogs ! ❖ Social Media! ❖ LinkedIn Most Popular for B2B ! ❖ Youtube, Instagram and Other Video and Image Centric Sites Buyers Obtain Information From Various Sources
- 11. Internet Search ImpactsDecisionMaking ❖ Mobile ! ❖ Local Search Trends The Proliferation of Mobile Devices Increases the Importance of Mobile and Local Search Strategies
- 12. Buyers Judge YouBy Your Website 46% Consider it the Most Important Criterion In Determining Company Credibility
- 13. Buyers Judge YouBy Your Website ❖ Design! ❖ Organization! ❖ Content
- 14. Buyers Judge YouBy Your Website ❖ Responsive! ❖ Simplicity! ❖ Images Design
- 15. Buyers Judge YouBy Your Website ! ❖ Vernacular! ❖ Navigation Organization ❖ Site Goals Match Audience Goals!
- 16. Buyers Judge YouBy Your Website ❖ Relevant! ❖ Fresh! ❖ Frequent Content
- 17. The Buyer Controlsthe Relationship
- 18. Before a BuyerContacts a Seller 57% of a Purchase Decision Has Already Been Formed!
- 19. The Buyer Controlsthe Relationship ❖ Content that Coincides with Purchasing Phase! ❖ Utilize Inbound Marketing Tools! ❖ Customers not just Prospects Provide Information That Targets Audience Needs
- 20. The Buyer Controlsthe Relationship ❖ Awareness! ❖ Interest! ❖ Relevance! ❖ Validation Develop Content that Coincides with Purchasing Phase
- 21. The Buyer Controlsthe Relationship ❖ Search Engine Optimization! ❖ Email! ❖ Social Media! ❖ CRM Utilize Inbound Marketing Tools
- 22. The Buyer Controlsthe Relationship ❖ Customers Don’t Remember Everything You Do ! ❖ Need Information When They Need Information Customers, Not Just Prospects
- 23. Does Your WebStrategy Leave You Behind the Competition? ❖ By 2020 it’s estimated that 85% of a purchasing transaction will take place online! ❖ The desire for self serve is increasing! ❖ Advancement in consumer sites increase expectations for B2B sites
- 24. Develop Your WebStrategy ❖ Define Your Goals ! ❖ Make the Commitment! ❖ Conduct the Research! ❖ Execute Your Plan
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