Less than half of small and medium sized business have a website. A similar amount don't have an effective strategy that helps them to expand their audience and capture more business. It's not too late, but now more than ever, it's essential to develop an effective web strategy.

1. Does Your Web Strategy
Leave You Behind the
Competition?

2. Planning a Vacation

3. Or Shopping for a Product

4. Consumers Research the Web to
Formulate Purchasing Decisions

5. It’s Not Just Consumers That
Research On-line
So Do B2B Buyers

6. If You Aren’t Informing, Engaging
and Converting Visitors…

7. Then Your Web Strategy Needs An
Overhaul
Here’s Why…

8. 1. Internet Search Impacts Decision Making!
2. Websites Strongly Influence Company Credibility!
3. Buyers Determine When to Engage with a Seller
B2B Purchasing Today

9. ❖ 81% of B2B purchase decisions start with search!
❖ 89% of buyers use search when making a purchase
decision
Internet Search Impacts Decision Making

10. Internet Search Impacts Decision Making
❖ Blogs !
❖ Social Media!
❖ LinkedIn Most Popular for B2B !
❖ Youtube, Instagram and Other Video and Image Centric
Sites
Buyers Obtain Information From Various Sources

11. Internet Search ImpactsDecision Making
❖ Mobile !
❖ Local
Search Trends
The Proliferation of Mobile Devices Increases the
Importance of Mobile and Local Search Strategies

12. Buyers Judge You By Your
Website
46% Consider it the Most
Important Criterion
In Determining Company
Credibility

13. Buyers Judge You By Your Website
❖ Design!
❖ Organization!
❖ Content

14. Buyers Judge You By Your Website
❖ Responsive!
❖ Simplicity!
❖ Images
Design

15. Buyers Judge You By Your Website
!
❖ Vernacular!
❖ Navigation
Organization
❖ Site Goals Match
Audience Goals!

16. Buyers Judge You By Your Website
❖ Relevant!
❖ Fresh!
❖ Frequent
Content

17. The Buyer Controls the
Relationship

18. Before a Buyer Contacts a Seller
57% of a Purchase
Decision
Has Already Been Formed!

19. The Buyer Controls the Relationship
❖ Content that Coincides with Purchasing Phase!
❖ Utilize Inbound Marketing Tools!
❖ Customers not just Prospects
Provide Information That Targets Audience Needs

20. The Buyer Controls the Relationship
❖ Awareness!
❖ Interest!
❖ Relevance!
❖ Validation
Develop Content that Coincides with Purchasing Phase

21. The Buyer Controls the Relationship
❖ Search Engine Optimization!
❖ Email!
❖ Social Media!
❖ CRM
Utilize Inbound Marketing Tools

22. The Buyer Controls the Relationship
❖ Customers Don’t Remember Everything You Do !
❖ Need Information When They Need Information
Customers, Not Just Prospects

23. Does Your Web Strategy Leave You Behind the Competition?
❖ By 2020 it’s estimated that 85% of a purchasing
transaction will take place online!
❖ The desire for self serve is increasing!
❖ Advancement in consumer sites increase expectations
for B2B sites

24. Develop Your Web Strategy
❖ Define Your Goals !
❖ Make the Commitment!
❖ Conduct the Research!
❖ Execute Your Plan

25. John Edmundson!
john@interedgemarketing.com!
630-442-0040