SlideShare a Scribd company logo
1 of 15
#bsocial14
#bsocial14
The only constant
is change
#bsocial14
#bsocial14
Brand and retailer
voices joining
together
Big data
Consumers
defining your
brand
Convergence of paid,
owned and earned
media
Omnichannel
#bsocial14#bsocial14
#bsocial14
#bsocial14
Content that
matters
The moment
of truth
Rich
insights
#bsocial14
Content that
matters
#bsocial14
#bsocial14
Bazaarvoice
Curations
#bsocial14
#bsocial14
The moment
of truth
#bsocial14
#bsocial14
#bsocial14
Rich insights
#bsocial14
#bsocial14
Who are my competitors?
Why am I winning or losing?
What’s happening in my category?
What’s the most effective content?
#bsocial14
Raj Rao
Vice President, Global eTransformation at 3M
#bsocial14
#bsocial14

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The only constant is change - Gene Austin keynote at Bazaarvoice Summit 2014