The document discusses the direct-to-consumer revolution and building brands that break the mold. It provides examples of Warby Parker and Casper proving that anything can be sold and loved when bought online. Building a brand requires trust, a point of view to engage people, and giving people reasons to change behavior. Brands must create an overall better experience than traditional options. The document then discusses Burrow's approach of serving transitioning consumers through unique furniture experiences. Thirty Madison is also mentioned as rebuilding the healthcare experience for modern consumers through direct access to affordable, high-quality care.

2. BUILDING BRANDS THAT
BREAK THE MOLD

3. WE’RE IN THE MIDST OF A
DIRECT-TO-CONSUMER
REVOLUTION

4. NO CATEGORY IS SAFE!

5. WARBY PROVED THAT
ANYTHING COULD
BE SOLD ONLINE

6. CASPER PROVED THAT
ANYTHING COULD
BE LOVABLE

7. BUT IT’S NOT AS EASY
AS IT LOOKS

8. YOU NEED TO BUILD
TRUST OUT OF THE GATE

9. YOU NEED A POINT-OF-
VIEW THAT WILL GET
PEOPLE TALKING

10. YOU NEED TO GIVE
PEOPLE A REASON
TO CHANGE
THEIR BEHAVIOR

11. CREATE AN EXPERIENCE
THAT’S ALL-AROUND BETTER

13. Buying furniture is hard
Cheap & Flimsy Heavy & Expensivevs

14. • Quality products that last… for less money
• Fast and free delivery
• Curated selections of the “best” products
Making furniture is harder
CONSUMERS WANT
• Mass produce hand-made products
• Do last mile delivery without charging customers or losing margin
• Offer customization and fast delivery
BUT IT’S DIFFICULT TO

15. 1. Know your customer
2. Create a brand that resonates with that customer
3. Offer world-class, modern experiences
4. Deliver high-quality products
How to build a modern brand

16. Burrow is:
1. Serving modern consumers going through life transition
- First home or nice apartment, upgrading living room
2. Building a brand that’s “good for nothing”
3. Creating unique, memorable furniture experiences
- One of the 10 most innovative retail brands in the world for
“delivering custom furniture in a flash” — Fast Company
- Events, education and exceptional service at Burrow House
4. “One of the 50 Best Inventions of 2018” – TIME

26. THIRTY MADISON

27. • The PCP/Patient relationship has evolved
• Despite innovation, costs remain prohibitively high
• A new generation of consumers demand a better, digital first experience
Thirty Madison is rebuilding the healthcare experience for the modern
consumer. We build brands that provide direct access to high quality, affordable
care for consumers suffering from chronic conditions.
Bringing D2C to healthcare

31. TAKEAWAYS

32. NO MATTER WHAT
YOU’RE SELLING OR WHERE
YOU’RE SELLING, FIND
WAYS TO BUILD DEEPER
RELATIONSHIPS.
1.

33. DON’T CONFUSE FOCUS WITH
REPETITION. CONTINUALLY EVOLVE
AND SURPRISE.
2.

34. EVERYTHING YOU DO SHOULD BE
ROOTED IN THE PROBLEM
YOU’RE SOLVING FOR PEOPLE.
3.

35. 1.
NO MATTER WHAT
YOU’RE SELLING OR
WHERE YOU’RE
SELLING, FIND WAYS
TO BUILD DEEPER
RELATIONSHIPS.
DON’T CONFUSE
FOCUS WITH
REPETITION.
CONTINUALLY
EVOLVE AND
SURPRISE.
EVERYTHING YOU DO
SHOULD BE ROOTED
IN THE PROBLEM
YOU’RE SOLVING FOR
PEOPLE.
2. 3.

36. THANKS!