Inspire Chicago - Benchmarking and Analytics
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The document outlines Conrad Wredberg's presentation agenda on analytics and reporting offerings from Bazaarvoice. The agenda includes an overview of analytics, recent reporting resources like conversion and syndication reports, upcoming reports on outbound syndication and reviews. It also discusses opportunities to discover the value of reviews and network analytics, industry benchmarks, and conclusions from research.
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Inspire Chicago - Benchmarking and Analytics
- 1. Conrad Wredberg Director of Product Management – Analytics Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0
- 2. “ “In god we trust; all others bring data
- 3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
- 4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 Agenda •Analytics & Reporting Overview • Productized Analytics Offerings • Social Analytics Offerings •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
- 5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 Four Pillars ofValue • Attract more visitors to my siteSEO • Share customer opinions • Informs Marketing MessagingWOM • Online • Offline - ROBOConversion • Product Feedback • Product InsightsQuality
- 6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Agenda •Analytics & Reporting Overview •Recent Resources • Conversion Impact Report • Inbound Syndication Report •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
- 7. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6 Conversion Impact Report
- 8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Inbound Syndication Reporting
- 9. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources • Outbound Syndication • Enhanced Ratings & Reviews Reporting •Discovery Opportunities •Industry Benchmarks •Research
- 10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Outbound Syndication
- 11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Outbound Syndication
- 12. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11
- 13. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12 • 5 Reporting Themes • Submission - how well am I collecting content, from organic or PIE, start to finish? • Content - how much content do I have, in which catalog areas, and how moderated? • Display - how much content is being displayed and on which sites and pages? • Reach - how much content is being viewed and engaged with and by how many people? • Conversion - how well is my content contributing to orders and revenue? • 4 Areas for Innovation • Powerful Data Visualizations - Better than Excel, benefiting more types of people • Trending Data - Offering historical trends & comparison, not just a snapshot in time • Relevant Benchmarks - Overlaying industry benchmarks to provide better context • Cross-Client Reporting - Orienting to how clients are structured, multi-site and global R&R Dashboard & Reporting -Vision
- 14. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13 R&R Dashboard -Vision
- 15. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.14 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities • Value of a Review • Network Analytics •Industry Benchmarks •Research
- 16. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.15 Value of a Review
- 17. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.16 •Pilot Goal: To quantify the value of incremental reviews and share of voice for products in a category on an E-commerce site, leveraging split testing and predictive analytics • Where do reviews matter most? • What is the optimal volume by category for conversion? • Where do we need to focus review volume efforts? Value of a Review Pilot
- 18. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.17 The ReviewValue Model Conversion Number of Reviews DSLR Cameras Dishwashers Beds
- 19. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.18 Product Detail Page - Reviews We know that reviews influence consumer purchase decisions at the product detail page…
- 20. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.19 Category Page - Reviews …But how do reviews influence higher in the funnel (e.g., category page) when consumers are choosing which products to view?
- 21. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.20 Split Test Example 1 (AbsoluteVolume) Split A Split B Split C Category Page Product A 20 15 10 Product B 20 15 10 Product C 20 15 10 Product Detail Page Product A 20 15 10 Product B 20 15 10 Product C 20 15 10
- 22. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.21 Split Test Example 2 (Share ofVoice %) Split A Split B Split C Category Page Product A 10 10 10 Product B 10 10 10 Product C 20 15 10 Product Detail Page Product A 10 10 10 Product B 10 10 10 Product C 20 15 10
- 23. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.22 Network Analytics June 2014 3.76 Billion Pageviews 527.88 Million Unique Visitors 14.3 Million Transactions 3,885 Sites Worldwide
- 24. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.23 Competitor Strength
- 25. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.24 Snippets
- 26. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.25 Snippets
- 27. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.26 Themes
- 28. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.27 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
- 29. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.28 Industry Benchmarks http://www.bazaarvoice.com/industries/benchmark/
- 30. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.29
- 31. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.30 EconTalk http://www.econtalk.org/archives/2014/07/michael_munger.html “If you are under 30, you trust--within limits--the information that you get from reviews much more than old guys like me with my walker.”
- 32. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.31
- 33. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.32
- 34. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.33
- 35. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.34
- 36. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.35
- 37. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.36
- 38. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.37 Agenda Review • Analytics & Reporting Overview • Productized Analytics Offerings • Social Analytics Offerings • Recent Resources • Conversion Impact Report • Inbound Syndication Report • Upcoming Resources • Outbound Syndication Report • Enhanced Ratings & Reviews Reporting •Discovery Opportunities • Value of a Review • Network Analytics •Industry Benchmarks •Research