Mobile technology is changing the ecommerce landscape. Mobile has yet to lead in ecommerce transactions compared to the web, but the tipping point is not far in the future. With larger screen sizes, faster processors, an increased focused on mobile friendly and responsive ecommerce sites/apps, and new generations of consumer friendly wearables, shopping is forever changed. Local search, in-store price comparison, product research/review, and the use of geo-fencing technologies have changed not only consumer behavior, but also retailer pricing strategies and in-store merchandising. With advancements in wearables technology, like the imminent Apple Watch and increased adoption of NFC payment methods, these mobile trends will have even greater impact on consumers' shopping behavior.

1. THE FIND
A SURVIVAL GUIDE
MOBILE RETAIL
GM MOBILE & VP PRODUCTS
RAMNEEK BHASIN

2. FINDTHE
MOBILE WINS HOLIDAY 2014
Mobile traffic beat desktop on
Thanksgiving and continued to do
so on subsequent weekends and
during Christmas week.
Source: IBM U.S. Online Benchmark Report 2014

3. MOBILE TRENDS
That Matter to Retailers
THE FIND

4. FINDTHE
2014 MOBILE TRENDS
Screen sizes are getting bigger,
processing is getting faster.
• 77% of online purchases still happen on
desktop, but tablets and larger
smartphones are closing the gap.
• Retail sales on mobile devices jumped
27.2% YoY, with mobile sales accounting for
22.6% of online holiday shopping in 2014
Why should retailers care?

5. FINDTHE
2014 MOBILE TRENDS
Mobile web is a critical part of the
mobile shopping experience.
• 58% of mobile retail dollars will come from
mobile web this year.
• 51% of consumers feel more comfortable
shopping on mobile web vs. an app
• Mobile drove 70% of Amazon’s and 60% of
Walmart’s web traffic during peak holiday
shopping
Source: IBM U.S. Online Benchmark Report 2014
Why should retailers care?

6. FINDTHE
2014 MOBILE TRENDS
• Beacon marketing campaigns increased
likelihood of purchase by 73%
• Digital interaction impact 36 cents of
every in-store dollar spent
• Almost 50% of smartphone owners say
they would accept a retailer sending
messages to their smartphone
Source: Swirl, Deloitte “The New Digital Divide”
Hyper-local messaging via beacons
or geo-fencing showed real potential to be
a major force in omni-channel shopping.
Multi-channel messaging becoming more
acceptable.
Why should retailers care?

7. FINDTHE
2014 MOBILE TRENDS
Mobile payments are just getting started.
Apple Pay & Google Wallet will help drive
it mainstream.
Apple Pay via Apple Watch is a sign
of things to come (Wearables)
• Mobile payments are forecasted to
make up almost 15% of in-store
payments by 2019.
• Successful pilots from holiday 2014 of
promotion + mobile payments + loyalty
will drive in-store marketing strategies
in 2015+
• Apple Pay is showing early success and
increasing awareness of all mobile
payments options.
Source: NRF, BI Intelligence
Why should retailers care?

8. 3 Ways To Be A
Great Mobile Retailer
THE FIND

9. FINDTHE
RESPONSIVE DESIGN

10. FINDTHE
MULTI-CHANNEL INTERACTIONS
The old adage, “right message, at the right time” has never been more important.
Use customer data to drive highly personalized, local content across the entire mobile experience.
Mobile Web Site In-app Messages
In-store Beacons Email
SMS & MMS Local Search
Display Ads Augmented Reality
Geo-fence QR & UPC Codes
Push Notifications In-store Wi-Fi

11. Location
Promotions Customer Data
Payments
FINDTHE
PERSONALIZED SHOPPING EXPERIENCE
Invest ahead of inevitable consumer adoption of wearables
to provide seamless and highly personal shopping experiences.

12. CASE STUDY
PRODUCT DESIGN
THE FIND

13. ➤ Savers & Researchers — 2 prime categories of users amongst the varied demographics
➤ Price Compare & Deals — most frequented product sites (popularly known as CSEs)
➤ Amazon & Google — shoppers compare us to these shopping sites & search engines
➤ Complete Shopping Experience — search, discover/browse, payment, tracking orders
➤ Challenges — crawling gets you a lot of inconsistent & unpredictable data. Feeds are incomplete.
FINDTHE
THE CONTEXT

14. FINDTHE
Revision 4 March 4th 2015
NATIVE INTELLIGENT CRAWLER
FEED-CRAWL MAPPING
…
WEB APPS
Wider user base Deeper user engagement
Entry point —SERP Entry point —Home
Optimize SEO Customize content —Feeds
(iOS), Catalogs (Droid)
COHERENT BRAND & CORE FUNCTIONALITY
iOS
WEB
HYBRID
NATIVE WRAPPER
FINDTHE
THE FRAMEWORK

15. FINDTHE
THE FRAMEWORK
✔ Responsive design framework — cross-browser, cross-device, cross-platform
✔ Centralized design library — design patterns, color palette, imagery, iconography, typography
✔ Mobile first — really helped focus on the important things first
✔ Agile iterative process — challenges due to team dynamics, otherwise worked fairly well
✔ User Research & testing — insufficient resources

16. Reward with
Eye-Candy
Exploit Online
Shopping Habits
Simplify shopping from anywhere.
Pick up where the web left off.
Study shopping.
•••
+
F FShoes F F F FT-Shirts Levis 501 2015 Lew… Chewba… La…
Multiply Chances
to Engage
Let back-end learn about the user.
Cater meaningful content.
Timing is imperative.*
•••Stuff You’ve spent time searching for
•••You glimpsed while Searching for ‘gameboy’.
Reward users for every interaction.
Let users enjoy themselves.
Indulge shopping habits.
Reduce Complexity
Make navigation as plain as possible.
Avoid repeating elements.
FIND ANY PRODUCT
Make Way
for the User
Build solid tools with a simple purpose.
Intuitive tools don’t need manuals.
Get in as quickly as possible.
••••
•
!
* From 2013 Thanksgiving Glimpse Tile
I’M THANKFUL
Revision 4 March 3rd 2015
THE FIND
A RETROSPECTIVE

17. Revision 4 March 4th 2015
20152013 20142012
iPad app prototype from HUGE
designs enters production.
Complete branding overhaul.
iPhone adapted from iPad.
FINDTHEJul
2013 Adapted to iPhone
Overhaul positioned as a
reimagining of the classic app
with a persistent search bar
and a rehashed home screen.
Sept
2013
Merchant content increases
session length, but diverts
from app’s primary goal.
+ Feeds
Jul
2013
Flat navigation solved much of
the app’s navigational issues.
Extensive branding refocus.
Flat NavigationJul
2013
Classic app underwent retina
overhaul. Note flat navigation.
Retina Upgrade
thefind
SM
May
2012
High Ranking App Catalogue
had limited revenue growth.
Glimpse proved market too
young for social shopping.
Feb
2012 &
THE FIND
APP HISTORY

18. Revision 4 March 3rd 2015
Retina Upgrade
thefind
SM
May
2012 FINDTHEJul
2013 Adapted to iPhoneSept
2013 + Feeds
Jul
2013 Flat NavigationJul
2013
THE FIND
THE SCREENS

19. FINDTHE
THE PORTAL FOR RETAILERS Our very own self-service
portal for merchants to
manage & monitor their
product feeds