The document discusses the target audiences of various magazine distributors and publishers including Time Inc. UK and Bauer Media Group. It analyzes the content and images on the companies' websites to determine they target both male and female adult audiences. It also examines several music magazines' target audiences based on the artists and content covered, concluding some target older teenagers/adults while others target older adult males or females specifically. The document suggests the companies achieve higher profits by publishing magazines that appeal to a wide range of audiences of different genres, ages and interests.

1. Institutional Research
Research magazine distributors
https://www.timeincuk.com/
Time Inc. UK (1/11/16)
The “Time Inc. UK” website uses content such as small snippets of videos of artists and models etc. This will
indicate that the audience in which this company appeals to are an Adult (both genders) audience as the
images such as wine, home furnishings etc are presented in the website home page.
https://www.bauermedia.co.uk/
The “BAUER MEDIA GROUP” website uses similar content of images of artists and
cars etc. This would create the assumption that the target audience for this company is
an adult audience of both genders due to the images used.

2. The range of magazine genres are varied,
however they all have a specific interest
which will appeal to different audiences.
Both companies are similar as they take their
target audience of both gender adults and what
would interest them the most- for example, TV
and Sports.
Again, the range of genres have been used to
appeal to a lot of the adult audience, therefore
making the company more successful.

3. The target audience of the music magazine NME is an older
teen/adult audience as the content used within it and the
artists that are commonly used also appeal to this target
audience.
This alludes to the target
audience of the company
Time Inc. UK
The target audience of this music
magazine UNCUT is an older adult
audience as the magazine usually
uses content of artists from bands that
appeal to the older audience.
This alludes to the target
audience of the company
Time Inc. UK
The profit of the magazine will be high
as the larger the audience, the more
the music magazines will be bought.

4. The company Times Inc. UK may make a music magazine that
appeals to older females as NME conforms to the young unisex
adult target audience, and UNCUT appeals to the older adult
male audience, therefore if this publishing company were to
release a music magazine for the older female adult audience,
their profits would be high as they would furthermore widely
appeal to a larger audience.

5. The target audience of this music magazine is
teenagers that enjoy rock music.
The target audience is young adults to
adults with a mixed genre of music to
appeal to a wider audience.
BAUER MEDIA GROUP has chosen to publish these
magazines as they don’t just appeal to both genders,
but the genre of the magazines vary therefore making
the audience larger and the profit.
If this company was to publish a new
music magazine, a magazine with a
unisex genre and rock music for older
adults may be ideal as KERRANG if for
a teenage audience.
This company has a target
audience of all different ages
which implies that their profit is
large due to the larger audience
it attracts/conforms to.