NME is a weekly British music magazine established in 1952 that became very popular in the 1970s, with a circulation of 200,000 issues per week. It initially targeted males aged 16-24 but also attracted readers in the 25-34 and ABC1 demographics. In the 1960s, NME began featuring bands like the Beatles and Rolling Stones on its covers and creating its own music polls to promote artists. In subsequent decades, NME adapted to changes in the music industry and expanded its online presence while maintaining a focus on reviewing new contemporary music and bands.