Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them. In this SEMRush webinar, you will learn: How to properly rank visuals with effective SEO How to create visual themes Where to come up with ideas for visuals, besides your lunch How to tell a visual story with your brand How to create “hooks” to help your audience easily share your brand story How to leverage all of your visuals across your entire digital ecosystem

3. Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Please type in your questions along the way
• Slide deck on Slideshare
http://bit.ly/doylebuehler20

4. •Digital Leadership: How to be at the forefront of
digital transformation
•Entrepreneurship: How to grow a remarkable
online ecosystem, business and sales,
•Education: Learning the skills of Digital Strategy,
Business Planning & Entrepreneurship
Hello, I’m Doyle Buehler
#OwnOnline

6. How I spent $250,000+ on a website
#ownonline

7. What Am I Here To Talk About?
• Talkin’ Bout Visuals & Pictures & Images…
• Help you find the “focus”
• Help you action what you need to do
• Help you implement

8. What You Will Find Out Today
• What may be holding you back with
social media visuals
• What you can do differently
• How to build a visual blueprint for a
strong digital ecosystem on social
media through Visuals

9. I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance & Misinformation
Online”
For the BEST Question OR Your BIGGEST Challenge
of Online
Just Tweet! @doylebuehler #ownonline @SEMrush
The Book on Digital
Leadership for Businesses

12. Not Just About The Selfie
#ownonline @doylebuehler

13. Not About Cute Kittens
#ownonline @doylebuehler

14. Nor About Cute Babies
#ownonline @doylebuehler

19. It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY

20. INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not just about “engagement”
• About INFLUENCE
• WIIFM?
• NOT just about “Likes”

23. The primary problems with Visuals?
…Google and other search engines
can’t “see” pictures nor videos...yet
…Most businesses don’t know where
to start

24. “The use of images, videos, infographics,
presentation and other visuals on all online
digital channels to craft a graphical story around
your key brand values and offerings ”
Visual Storytelling

25. Visual Storytelling?

27. What Do You Want To
Achieve With Visuals?
• Elicit an EMOTION
• Inspiration
• Aspirations
• Motivations
• Provide VALUE!

28. A Picture Is Worth 1.3 Billion Users

29. Pictures From The Start
Visuals are processed 60,000 times faster than
text by the human brain and 90% of information
transmitted to the brain is visual.
Humans evolved over millennia to respond to
visual information long before their developed
the ability to read text.

36. Why Use Images?
Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts

37. #1: Images Speak to Viewers

38. #2: Color Communicates

39. #3: Words Trigger Action

40. #4: Emotion Connects

41. #5: Conversation Engages

42. 8 Key Elements of Visual
Brand Storytelling
1. Design
2. Persona
3. Voice
4. Relevance
5. Personality
6. Story
7. Share Factor

43. The BEST Content Visuals?
• Your “VOICE”
• Your Brand
• From Content Plan?
• To Whom? Persona
• Are you delivering your value?
• What do they WANT to HEAR?
• What Does Your Content LOOK
Like?

44. What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual story
• Post title Blocks
• Collages
• Word Art
• Post images
• Powerpoint & Keynote Slides
• Personal Photography
• Behind the scenes
• Original Designs
• Your Brand Essence
• Striking! Colours, Scenes
• Comparisons
• How To…
• GIFs

45. @doylebuehler

46. #retailer2015 @eretailer@doylebuehler

47. What Channels Are You Going To CHOOSE
TO Maximise Your Social Media Images?
#1: ______________________
#2: ______________________
#ownonline @doylebuehler

48. Why Is Your Audience Important?
• Relevance
• Keywords

49. Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ____________________________________________
Typical challenge: _________________________________________
Needs Gap: ______________________________________________
Funnel position: __________________________________________
What she cares about: _____________________________________
Place your persona’s picture here and give her
a name, to help your content team keep her
top-of-mind.

50. “Your brand
is what
people say
about you
when you’re
not around”

51. Branding
• About Your Brand (not your baby)
• Not Just a LOGO
• Your Value – Your strategic architecture
• Create alignment with visuals & Video
• Your Pitch & Profile
• Assessing & Expressing Your Brand

52. Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to become liked and
followed consistently.
• Elevates our credibility, because we embrace
being ‘out there’ for the world to find.
• Allows us to gain trust – which ultimately
leads to more business!
• It’s NOT just a logo!

53. Primary Visuals SEO
• Filename – Keywords
• SEO/Meta Tags (Yoast)
• Description
• Title
• Caption (optional)
• Descriptions
• ALT text
• Image Pages – individual URL
• Post as a complete “post”

55. Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlikes
#love #TagsForLikes.com #TagsForLikesApp
#TFLers #tweegram #photooftheday #20likes
#amazing #smile #follow4follow #like4like
#look #instalike #igers #picoftheday #food
#instadaily #instafollow #followme #girl
#iphoneonly #instagood #bestoftheday
#instacool #instago #all_shots #follow
#webstagram #colorful #style #swag

56. What Types of Visuals Are You
Using?

58. Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L

59. Visuals – “How To Create” Tools
• http://visual.ly/
• http://vizualize.me/
• http://piktochart.com/

60. Image Creation Tools
• https://snappa.io/
• http://www.canva.com
• http://www.visme.co/
• Powerpoint (yes, Powerpoint)
• Awesome Screen Shot (Chrome plugin)

61. Visuals – “Quote” App Tools
• Type Overlay: http://wordswag.co/
• Type Overlay: http://www.phon.to/
• Type Overlay: Typorama
• Watermark
http://ezywatermark.whizpool.com/

62. Other Tools For
Visuals
• Chat Tool To Share http://www.kik.com/
• Hashtags http://www.tagsforlikes.com/

63. Tools To Create Your Unique Colour Palette
• http://design-seeds.com/
• http://blog.visme.co/color-psychology-in-
marketing-the-ultimate-guide/
• http://pltts.me/
• https://color.adobe.com/create/color-wheel/

64. Image Sources
• https://pixabay.com
• http://www.bigstockphotos.com
• https://unsplash.com/
• http://gratisography.com/

65. Mobile Visual Creation
Apps
• VSCO Cam – https://vsco.co/vscocam
• After Photo -
https://itunes.apple.com/ca/app/after-photo-
add-caption-text/id640032822?mt=8
• Word Swag http://wordswag.co/

67. Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Share from the social channel/network, as
well as from your site

68. Your Homework Notice!

69. Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images

70. …Just Don’t Become A Dan Bilzerian

71. HOT Seat
What Is Your
Experience With
Visuals?
Email me doyle@thedigitaldelusion.com

72. Don’t just stand there staring…

73. Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me +61 413 106 880 (Australia)
• Call me +1 403 616 0273 (Canada/US) #OwnOnline

74. Webinar Resources
Resources & Ideas
www.thedigitaldelusion.com/semrush
Slide Deck on Slideshare.net
bit.ly/doylebuehler20
Join The Online Inner Circle Facebook Group:
https://www.facebook.com/groups/onlineinnercircle

75. The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make through VISUALS & IMAGES
The conversion is the result of having a
strategy, having a process, and having all of the
pieces in place for your audience to SEE.

76. Thank YOU for
Listening.
Questions?
Email doyle@thedigitaldelusion.com

77. http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Find & Follow Me On Social

79. Your Social Media Leadership Challenge