Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
I lead a team in the intense 2015 Target Case Competition. The objective of the Target Case was to find a way to enhance Target Corporation’s grocery offerings using technology. Upon further research, we were able to identify that Target’s offerings were not perceived as fresh by their consumers. The company was interested in enticing millennials with focused product assortments but they had yet to push these offerings in a way that was compelling for their desired target market. Knowing that Target often creates special experiences within each section of their stores, it is important they carry this within their grocery sections, too. Therefore, we recommend that Target Corp. install interactive digital signage within its grocery sections. We offered them uses of the digital screens and methods to calculate ROI. We also took it a step further to calculate that the expected cost of installing such technology would be roughly $2000 per store. We projected that implementing our recommendation would highlight the freshness and sustainability of Target’s grocery offerings and its value chain. We won the first place grand prize, here is our presentation.
A Consumer's Path To Savings: The Role Of Flyers In Today's Digital WorldAdam Bellisario
This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
Oficina de Marketing Digital Político, durante a XII Semana Acadêmica da Universidade de Passo Fundo.
Local: FAC- UPF , dia 20 de Outubro de 2010.
Promoção: DACG
Palestrante: Alexandre de Mattos.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
I lead a team in the intense 2015 Target Case Competition. The objective of the Target Case was to find a way to enhance Target Corporation’s grocery offerings using technology. Upon further research, we were able to identify that Target’s offerings were not perceived as fresh by their consumers. The company was interested in enticing millennials with focused product assortments but they had yet to push these offerings in a way that was compelling for their desired target market. Knowing that Target often creates special experiences within each section of their stores, it is important they carry this within their grocery sections, too. Therefore, we recommend that Target Corp. install interactive digital signage within its grocery sections. We offered them uses of the digital screens and methods to calculate ROI. We also took it a step further to calculate that the expected cost of installing such technology would be roughly $2000 per store. We projected that implementing our recommendation would highlight the freshness and sustainability of Target’s grocery offerings and its value chain. We won the first place grand prize, here is our presentation.
A Consumer's Path To Savings: The Role Of Flyers In Today's Digital WorldAdam Bellisario
This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
Oficina de Marketing Digital Político, durante a XII Semana Acadêmica da Universidade de Passo Fundo.
Local: FAC- UPF , dia 20 de Outubro de 2010.
Promoção: DACG
Palestrante: Alexandre de Mattos.
Apresentação feita por Érico Andrei na Assembléia da APyB (Associação PythonBrasil) em 29 de setembro de 2010.
Os números foram atualizados com os últimos dados até 03/10
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?
Join us to learn the strategies and how-tos for both selling and managing your store via mobile.
Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment
Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most
Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Junivo Solutions - Smart Touchpoint PlatformMurat Eren
Know your customers, engage better and use data driven decision making
Smart Touchpoint Platform provides a powerful all-in-one Wi-Fi based in-store analytics and mobile marketing solution for PFEs (Public Facing Enterprise)
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Ponencia en Xativa sobre Marketing olfativo realizada en Junio por Antonio Martorell y organizada por RK2 Social Media Xativa.
Presentación de #1Bubbles4Smiles. Fabricando sonrisas en Gambia en dónde varias empresas colaboran.
Fuentes: Miyuky Studio,Viviana Maldonado,Raul Bataller
http://sonrisadeafrica.org
http://fabricadesonrisas.com
http://raulbataller.com
http://blog.jafqui.com
http://www.ticketea.com/ijamon-alicante-ocean-race-village
IJam_On nace de la idea de realizar un evento de networking entre profesionales y usuarios habituales de la red social de microblogging Twitter, mientras se degusta una cata de jamón ibérico de cebo y otros productos gourmet seleccionados por su exquisitez. Entre tapa y tapa, regadas con un refrescante rebujito, la conversación fluye y se establecen relaciones personales y profesionales de las que pueden surgir múltiples proyectos. Un transporte facilitado por la organización recogerá a los asistentes y les desplazará al lugar del evento
Fecha evento #IJam_On
El evento tendrá lugar el próximo 17 de Agosto de 2012
Horario: Los asistentes podrán acceder al lugar a partir de las 21.30 horas y el evento dará comienzo alas 22 horas. La finalización del está prevista sobre las 1 horas.
Inscripción: La inscripción al evento cuesta 17€,.
El lugar escogido es la Cafetería Club Ocean Race, junto al museo de la Volvo Ocean Race.
Este magnifico lugar proporciona el encanto de una excelente cafetería junto con la experiencia náutica que la propia Volvo Ocean Race y su museo ofrecen al visitante.
El placer de disfrutar de una cata de jamón, el networking y la desvirtualización de amistades 2.0 son la esencia de este evento.
IJam_On nace de la idea de realizar un evento de networking entre profesionales y usuarios habituales de la red social de microblogging Twitter y otras redes sociales, mientras se degusta una cata de jamón ibérico de cebo.
La organización de eventos relacionados con las redes sociales proporciona a las empresas interesadas multitud de oportunidades para dar a conocer su Nombre como marca o producto, gracias a la difusión y diferentes acciones que tienen lugar antes durante y después del propio evento, siendo estos reutilizables en beneficio de la propia empresa organizadora.. Gracias a los diferentes Blogs que apoyan estos eventos, se potencia el nombre “branding” y se mejora el posicionamiento SEO de la Web de la empresa que lo organiza.
Diferentes Catas y cortes de JAmón por maestros.
Los eventos que venimos realizando entre diferentes tipos de eventos tanto privados como públicos destacamos; comuniones,bodas,despedidas, fiestas, presentaciones, inauguraciones, celebraciones, y eventos de alta repercusión y mediática son asequibles a cualquier tipo de empresa, ya que contamos con un amplia variedad de productos y precios.
Disfrute de un IJam_On con sus amistades o familiares y sienta una experiencia única.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. Google Shopper Marketing Agency Council
The Google Shopper Marketing Agency Council is a group of recognized shopper marketing experts, well-
known for advancing client's brands along the digital path-to-purchase. This group, in collaboration with
Google, seeks to ignite digital thought leadership among Shopper Marketers. The council is focused on
driving digital shopper thought leadership, cultivating insightful research, and developing transformational
toolkit solutions for marketers. Follow us on Google+ for more information.
Core Council members include:
Research created in conjunction with:
Charlie Anderson
SVP Shopper Marketing, Project Worldwide
Heidi Froseth
SVP, Target Team Leader, Catapult/RPM
Brian Kristofek
President & CEO, Upshot
Tina Manikas
EVP, Global Retail Officer, DraftFCB
Mike Paley
SVP Shopper Marketing & Experiential, The Marketing Arm
Matt Egol
Partner, Booz Digital
Beth Ann Kaminkow
President & CEO, TraceyLocke
Ken Madden
EVP, Head of Digital North America, OgilvyAction
Morgan Mcalenney
SVP, TBWA/Digital Arts Network, The Integer Group
3. 02 Note: Weights applied to reflect the demographic profile of U.S. smartphone owners based on 2012 MRI data.
Background: Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Qualitative
Used to inform quantitative:
Quantitative
Timing: Q4 2012
1,507 smartphone owners who use mobile devices for
shopping, completed a 3 part survey for a shopping trip.
General Habits & Profiling
In-Store Activities
Shopping Trip Reflections
Shop-along
ethnographies5
Bulletin Boards
4
Self-Ethnographies
20
Timing: 2012
Q3
Methodology
4. 03
Frequent smartphone
shoppers, defined as:
1. Use mobile to assist in shopping
at least once a week.
2. Agree highly:
“Use my mobile
to make everyday
tasks easier.”
“Use my mobile
to research
products.”
“Routinely
look for new
mobile apps.”
Methodology
17%
79%
of smartphone
owners are
‘smartphone
shoppers’
Standard smartphone
shoppers, defined as:
Using a smartphone to assist
with shopping at least once a
month or more.
62%
5. 04
Key Takeaways
Mobile search is the
starting point.
Instead of going directly to a
site or app, 82% of shoppers
use search engines for
browsing product
information while in-store.
The retail landscape
is evolving for all industries.
Mobile use in stores is not category specific
- Nearly 2/3 of baby product shoppers
compare prices in-store.
Smartphones are
transforming the in-store
shopping experience.
8 in 10 smartphone shoppers use
mobile in-store to help with shopping
Shoppers who use
mobile more,
spend more in-store.
Frequent mobile shoppers
spend 25% more in-store
than people who only
occasionally use a mobile
phone to help with shopping.
6. 19
Research Sections
Section 1
Mobile influences the
path to purchase &
increases basket sizes
Section 2
Mobile empowers
shoppers
Section 3
Shoppers rely on
search for product
information
Section 4
Shoppers use mobile
devices across all
product categories
8. 21 Please check how you used your smartphone for pre-shopping. N=1507
of smartphone shoppers use their
phone for pre-shopping activities
58%
Find location
/directions
57%
Browse
44%
Make price
comparisons
44%
Find hours
43%
32% 31% 30%
Find where specific
products are sold
19%
Find product
availability in-store
31%
Find product
reviews
Find promo
offers
Find product
information
Use to make
A purchase
90%
9. 05 Base: smartphone shoppers (n=1,507)
Please check how you used your [smartphone] while shopping inside the physical store.
84%of smartphone shoppers
use their devices to help
shop while in a store
10. 06 Please check how you used your [smartphone] while shopping inside the physical store.
We’re seeing this across categories….
Appliances
In-store smartphone use for any shopping activity
Grocery
Baby Care
Electronics
Household
Care
Health &
Beauty
Apparel
Pet Care 71%
80%
81%
86%
87%
87%
89%
97%
(102)
(137)
(203)
(206)
(187)
(198)
(1375
(99)
11. 07 Base: smartphone shoppers (n-1,507)
In total, approximately how much time did you spend on shopping related activities for [CATEGORY] on your mobile device while in the store(s) you visited?
15+
per store visit
minutes
Almost half
use mobile for
12. 08 During your shopping trip, about how much did you spend in total for [CATEGORY]?
Shoppers who use mobile more, buy more
Health & Beauty
$30
Appliances
Electronics
Household Care
$45
$250
$350
$161
$215
$40
$50
Standard Smartphone Shoppers
Frequent Smartphone Shoppers
Median Basket Size
% increase
+50%
Median Basket Size
% increase
+40%
Median Basket Size
% increase
+34%
Median Basket Size
% increase
+25%
(198)
(102)
(206)
(187)
13. 09 Base: use smartphone in-store (n-1,480)
At any time during your shopping experience, did you use your mobile device to find information or answer questions that you would have otherwise asked a store employee?
“Self-help” is becoming the new norm
1in3shoppers use their
smartphones to find
information instead of
asking store employees
14. 23 Base: use smartphone in-store . At any time during your shopping experience, did you use your mobile device to
find information or answer questions that you would have otherwise asked a store employee?
In some categories
this “self-help” trend
dramatically increases
Appliances
55%
Electronics
48%
Baby Care
40%
Household Care
39%
(99)
(102) (203)
(135) (185)
16. 25 Base: smartphone shoppers n=1507. In general, what three things do you like most about using your mobile device to assist you in shopping?
Benefit of using mobile
phone for shopping
Convenience and
savings are leading
drivers of mobile use
Saves me
Time
51%
Saves me
Money
Makes Life
Easier
44% 42%
17. 10 Base: smartphone shoppers (n-1,507)
Please check how you used your smartphone while shopping inside the physical store.
Cost savings are important to in-store consumers
and so is finding your business
53%Make price comparisons
Find hours
35%39%
Find promotional
Cost savings are important to consumers
Make price comparisons
53%
Find location /directio
36%
Find hours
35%39%
Find promotional
Cost savings are important to consumers
Make price comparisons
53%
Find location /directions
36%
39%
Find promotional
offers
Find hours
35%39%
Find promotional
Cost savings are important to consumers
16
Make price comparisons
53%
Find location /direction
36%
35%
Find hours
36%
Find location
/ directions
mportant to consumers
Find location /directions
36%
18. 26 Please check how you used your [smartphone] while shopping inside the physical store.
In-store price comparisons are the most common
shopping activity across all categories
Appliances
74%
Electronics
Baby
Care
Household
Care
Pet Care
Health &
Beauty
Apparel Grocery
70% 62% 58% 51% 46% 44% 36%
In-store smartphone use for mobile price comparisons
(375)(102) (206) (203)(198)(187) (99)(137)
20. 28 Base: Use smartphone to perform activity when shopping. Which of the following resources did you use for {activity} in the physical store?
82%of shoppers use search
engines when browsing
product info in-store
21. 11 Base: Use smartphone to perform activity when shopping. (n=486) Q: Which of the following resources did you use for {activity} in the physical store?
Consumers choose search as their #1 in-store
resource to help research products
Search Engine
82%
62%
Store
Websites
50%
Brand
Websites
21%
Store
Apps
20%
Deal
Websites
22. 29 Base: Use smartphone to perform activity when shopping. Q: Which of the following resources did you use for {activity} in the physical store?
Consumers choose search
as their #1 in-store resource
Search Engine
72%
50%
Store
Websites
30%
Brand
Websites
25%
Comparison
Sites
21%
Scanner
Apps
Search Engine
63%
59%
Store
Websites
38%
Brand
Websites
36%
Deal
Websites
35%
Promo
notification
from email
or text
Make price comparisons Find promotional offersFind where products
are sold
Search Engine
73%
67%
Store
Websites
39%
Brand
Websites
24%
Store
Apps
17%
Brand
Apps
(374) (794) (654)
23. 12 Base: Total Respondents; n=1507.Q Do you prefer to use mobile web sites or apps while shopping for [CATEGORY] using your mobile device? Q
Why do you prefer to use [mobile web sites/apps] while shopping for [CATEGORY] using your mobile device?
Mobile sites are preferred over
apps by in-store shoppers
65%
Prefer
Mobile
Sites
35%
Prefer Apps
24. 14
Implications for businesses
Mobile marketing isn’t an
option; it’s an imperative
Mobile can be used to
get customers to the
store and can help keep
them there
Meet the showrooming
challenge head-on
Recognize the pivotal role
of mobile to your overall
marketing strategy
2
3
4
1
25. 15
Mobile marketing isn’t an option;
it’s an imperative
In-store shoppers are looking for product information and they’re turning to their
mobile device to find it. The mobile device, always on and always with shoppers,
is one of the biggest influencers in the store today; it presents tremendous
opportunities for marketers across industries to connect with potential customers--wherever they are,
whenever they’re searching for your products.
26. 16
Mobile can be used to get customers to
the store and can help keep them there
Allow customers to find your
business on mobile.
In addition to having a mobile website, businesses
should use it to prominently display retail
locations and phone numbers.
Own the digital shelf.
Make it easy for shoppers to find product
information, promotional offers, or other
information about your business
on their smartphones when in-store.
Adapt your marketing message
to the consumer’s context.
Taking into account things like location, time of
day and device allow you to reach people with
more relevant messages.
27. 17
Embrace mobile use in-store.
It’s going to happen, so find a way to take
advantage of it. Having a wide inventory of
ecommerce products, store maps, and product
information QR codes are just some of the ways
to connect with mobile users.
Improve the in-store experience.
Offering expert service from salespeople or
interactive product demos can help distinguish
your in-store experience from online shopping.
Have a strategy to address price
comparisons.
Using price match guarantees, stocking unique
product bundles, and creating store specific
brands and products are just some of the steps
that businesses can take.
Meet the showrooming
challenge head-on
28. 18
Recognize the pivotal role of mobile
to your overall marketing strategy
Own the shelf by allowing consumers to
research and purchase your products
with a mobile device.
Shoppers often need more information to make a
purchase decision and mobile search is their gateway.
Start to measure new conversion types.
Today’s devices offer more ways than ever for
customers to interact with your business. Customers
that initially find you on mobile can transact on a web
site or app, purchase over the phone, or visit your
physical store. Develop strategies to accurately
attribute these actions to your mobile marketing.
30. 31 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=375
Shoppers use mobile phones in-store
when shopping for apparel
43%
Make price
comparisons
Find promo
offers
Find location /
directions
Find hours
43% 34% 34%
31. 32 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store].. N=206
Shoppers use mobile phones in-store
when shopping for electronics
70%
Make price
comparisons
51%
Browse
45%
Find product
reviews
45%
Find hours
42%
Find product
information
42%
Find location /
directions
40%
Find promo
offers
35%
Find where specific
products are sold
32%
Find product
availability in-store
32. 33 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=102
Shoppers use mobile phones in-store
when shopping for appliances
75%
Make price
comparisons
73%
Find product
information
64%
Find promo
offers
62%
Browse
58%
Find hours
53%
Find product
reviews
46% 45%
Find location
/directions
41% 38%
Use to make a
purchase
Find where specific
products are sold
Find product
availability in-store
33. 34 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=198
Shoppers use mobile phones in-store
when shopping for health & beauty
46%
Make price
comparisons
42%
Find location
/directions
40%
Find promo
offers
43%
Find hours
35%
Browse
34. 35 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=187
Shoppers use mobile phones in-store
when shopping for household care
58%
Make price
comparisons
41%
Find location
/directions
36%
Browse
34%
Find promo
offers
32%
Find product
information
35. 36 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=99
Shoppers use mobile phones in-store
when shopping for pet products
58%Make price
comparisons
36. 37 P3Q200/P3Q300/P3Q400. Please check how you used your smartphone [in store]. N=137
Shoppers use mobile phones in-store
when shopping for baby products
62%
Make price
comparisons
42%
Browse
39%
Find location
/directions
37%
Find promo
offers
37%
Find hours