The document outlines seven steps to succeed in multi-channel retail, emphasizing the importance of creating richer customer relationships and experiences across channels. It notes that a significant percentage of shoppers use multiple channels and highlights the need for consistent, real-time interactions to enhance customer fulfillment. Additionally, it suggests centralizing product information as a strategy to increase sales through a multi-channel approach.

1. 7 Steps to Succeed in
Multiple Channel Retail

2. Build Better
Shoppers who buy on multiple channels have a
higher lifetime value than those who shop using only one
channel.
30%
1
Customer Relationships

3. Create Rich
Digital Experiences
of customers get frustrated with inconsistent58%
experiences from channel to channel.
2

4. Improve
Customer Fulfilment
In a study of 46,000 shoppers, 73% of them used multiple
channels during their shopping journey to fulfill their
retailing needs.
3

5. Encourage
Real Time Shopping
4
By 2020, customers will manage 85% of their relationship
with an enterprise, without human interaction.

6. Emphasize
On Interactions
5
Out of 300 organizations surveyed, 85% support
multi-channel customer interactions.

7. Emphasize on
Continuity of Experience
Two-thirds (about 67% ) of online shoppers made
purchases involving multiple channels in the past
six months.
6

8. 7
Centralize & Consolidate
Your Product Information
A multi-country survey found that 74% of businesses
increased their sales with a multi-channel strategy.

9. Pimcore facilitates creation of flexible,
high-performing and personalized
eCommerce experiences needed by
growing enterprises.
Try a Free Demo Now!
https://www.pimcore.com/en/try

10. Thanks