Mobile marketing through affiliates is an growing opportunity, as smartphone usage increases and more shopping begins on mobile. Some promising models for affiliates include social and location-based campaigns. However, challenges remain as many advertiser sites are not optimized for mobile, tracking can be difficult on mobile sites and apps, and no standards exist for linking affiliate campaigns into mobile apps. The document discusses trends in mobile traffic and sales, provides examples of successful mobile affiliate campaigns, and outlines opportunities and challenges in the mobile affiliate space.
Before, After and Around the Click: Publishers as a brand force as well as a ...owenhewitson
This document discusses the role of publishers in affiliate marketing. It addresses how publishers can be both a branding force and a sales force. It explores using publishers for brand awareness and exposure through campaigns like content marketing, as well as for direct sales through affiliates and performance-based metrics like CPA. The document also examines challenges around balancing advocacy and compliance as well as plurality and control when working with publishers.
Advertising within Social & Games - Virtual Currency Opportunities for Market...auexpo Conference
The document describes SponsorPay's business model, which allows publishers to integrate SponsorPay as a payment method. Users complete advertising offers in exchange for virtual currency from SponsorPay. Advertisers provide payouts per completed transaction, while users earn virtual currency they can spend. Customer analysis shows SponsorPay conversions are much higher than traditional advertising methods. Examples demonstrate SponsorPay can be integrated as offer bars, banners, widgets to engage users.
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
PPC Advertising on Mobile: Why is it a big deal?iGB Affiliate
85% of new handsets access mobile internet and 30% of UK subscribers have a smart phone. Mobile searches for terms like "bet" and "bingo" are common. Mobile PPC considerations include improving customer engagement through click-to-call ad formats and location-based targeting. Campaign best practices for mobile include separate targeting of devices, short 1-3 keyword ads, and mobile-optimized landing pages. User behavior and search patterns on mobile should be analyzed to inform mobile advertising strategies, which will benefit from continued growth and improved targeting options over time.
Synergy of digital analytics and marketingYandex.Türkiye
This document discusses how to connect different steps of the customer journey through synergy between digital analytics and marketing. It provides examples of using search queries and website traffic data to understand customer consideration and using various online and offline channels to drive awareness, consideration, purchase, and retention. The last section discusses a case study of an advertising agency that used matching customer data to their CRM and a partner's database to optimize when to contact potential clients.
Using App Inbox to build a high ROI engagement strategyCleverTap
Push notifications and in-app messages disappear immediately once the user dismisses them and there is no way for a user to go back and revisit them. App Inbox is a new feature update from CleverTap which allows users the option to snooze notifications until they are ready to go back to the app and engage with your brand again. Users can access messages again, anytime – making it an ideal channel for messages that need to stick around. It is also a great way to reach users who have opted out of push notifications so that they can read your message at their convenience.
eCMO 2010 How to better measure and optimize display mediaHKAIM
Httpool is an online advertising solution provider focused on emerging markets. They offer broad reach across their ad network inventory with pricing, targeting, and measurement options. Their goal is to deliver results for advertisers. Httpool advocates for real-time optimization of ad campaigns and targeting based on user behavior and retargeting drop-off users. They also offer a pay-per-visit model to guarantee traffic to sites and help increase registrations and conversions through optimization. Httpool tracks a variety of metrics beyond last-click attribution to better evaluate the impact of display advertising.
This document discusses opportunities in mobile marketing and Cellit Marketing's services. Some key points:
- Text messaging is more popular than mobile calls, with 1.5 billion texts sent daily in the US. Mobile users are open to marketing messages that match how they normally communicate.
- Cellit Marketing is a mobile marketing agency that has been in business since 2004. They have over 800 clients and have sent over 15 million SMS messages.
- Cellit takes a consultative, multi-channel approach to mobile campaigns. Their intelligent platform aims to provide the best user experience across many device types.
- Cellit helps clients engage customers through contests, offers, reservations and information requests using SMS, mobile web,
Before, After and Around the Click: Publishers as a brand force as well as a ...owenhewitson
This document discusses the role of publishers in affiliate marketing. It addresses how publishers can be both a branding force and a sales force. It explores using publishers for brand awareness and exposure through campaigns like content marketing, as well as for direct sales through affiliates and performance-based metrics like CPA. The document also examines challenges around balancing advocacy and compliance as well as plurality and control when working with publishers.
Advertising within Social & Games - Virtual Currency Opportunities for Market...auexpo Conference
The document describes SponsorPay's business model, which allows publishers to integrate SponsorPay as a payment method. Users complete advertising offers in exchange for virtual currency from SponsorPay. Advertisers provide payouts per completed transaction, while users earn virtual currency they can spend. Customer analysis shows SponsorPay conversions are much higher than traditional advertising methods. Examples demonstrate SponsorPay can be integrated as offer bars, banners, widgets to engage users.
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
PPC Advertising on Mobile: Why is it a big deal?iGB Affiliate
85% of new handsets access mobile internet and 30% of UK subscribers have a smart phone. Mobile searches for terms like "bet" and "bingo" are common. Mobile PPC considerations include improving customer engagement through click-to-call ad formats and location-based targeting. Campaign best practices for mobile include separate targeting of devices, short 1-3 keyword ads, and mobile-optimized landing pages. User behavior and search patterns on mobile should be analyzed to inform mobile advertising strategies, which will benefit from continued growth and improved targeting options over time.
Synergy of digital analytics and marketingYandex.Türkiye
This document discusses how to connect different steps of the customer journey through synergy between digital analytics and marketing. It provides examples of using search queries and website traffic data to understand customer consideration and using various online and offline channels to drive awareness, consideration, purchase, and retention. The last section discusses a case study of an advertising agency that used matching customer data to their CRM and a partner's database to optimize when to contact potential clients.
Using App Inbox to build a high ROI engagement strategyCleverTap
Push notifications and in-app messages disappear immediately once the user dismisses them and there is no way for a user to go back and revisit them. App Inbox is a new feature update from CleverTap which allows users the option to snooze notifications until they are ready to go back to the app and engage with your brand again. Users can access messages again, anytime – making it an ideal channel for messages that need to stick around. It is also a great way to reach users who have opted out of push notifications so that they can read your message at their convenience.
eCMO 2010 How to better measure and optimize display mediaHKAIM
Httpool is an online advertising solution provider focused on emerging markets. They offer broad reach across their ad network inventory with pricing, targeting, and measurement options. Their goal is to deliver results for advertisers. Httpool advocates for real-time optimization of ad campaigns and targeting based on user behavior and retargeting drop-off users. They also offer a pay-per-visit model to guarantee traffic to sites and help increase registrations and conversions through optimization. Httpool tracks a variety of metrics beyond last-click attribution to better evaluate the impact of display advertising.
This document discusses opportunities in mobile marketing and Cellit Marketing's services. Some key points:
- Text messaging is more popular than mobile calls, with 1.5 billion texts sent daily in the US. Mobile users are open to marketing messages that match how they normally communicate.
- Cellit Marketing is a mobile marketing agency that has been in business since 2004. They have over 800 clients and have sent over 15 million SMS messages.
- Cellit takes a consultative, multi-channel approach to mobile campaigns. Their intelligent platform aims to provide the best user experience across many device types.
- Cellit helps clients engage customers through contests, offers, reservations and information requests using SMS, mobile web,
This document discusses strategies for acquiring highly engaged customers through mobile marketing channels. It outlines four steps: 1) Get data on campaign performance metrics like downloads, subscribers, and customer lifetime value. 2) Pay for performance-based mobile advertising. 3) Test mobile campaigns by having users submit their email address for a "free sample". 4) Market smarter through various online channels like email, banners, social media, and partnerships once customer data has been obtained. The goal is to directly measure campaign results and transition customers from traditional to mobile marketing channels.
1350 omma metrics sponsored lunch clear saleinbgMediaPost
ClearSaleing is an advertising analytics company that provides attribution technology and services. Their proprietary attribution model, ClearSaleing Altitude, attributes digital sales and media across multiple touchpoints, unlike the common "last-click attribution" methodology. Their analysis of 13 advertisers found that 36% of revenue was at risk using last-click attribution alone, and that upper-funnel channels like display advertising contributed significantly to multi-step consumer paths that generated 42% more revenue than single-step paths. They recommend advertisers and agencies evolve beyond last-click attribution to more accurately measure marketing performance and identify opportunities.
This document discusses how web analytics can be used to optimize marketing strategies. It explains that web analytics provides insights into customer behavior across channels to understand what is driving conversions. Effective attribution methods are needed to give credit to all contributing marketing channels. Emerging trends in web analytics include removing data silos, predictive analytics, and personalizing experiences based on individual shopping behaviors. The future of web analytics involves better integrating online and offline data to analyze complex multi-channel customer journeys.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
How to better measure and optimize display mediaDavid Lee
Httpool is an online advertising solution provider focused on emerging markets. They offer broad reach across their ad network inventory with pricing, targeting, and measurement options. Their goal is to deliver results for advertisers. Httpool advocates for real-time optimization of ad campaigns and retargeting of users across the customer journey. They also promote measuring ads beyond last-click attribution to account for the impact of impressions and increased site engagement.
AppDoubler is an affiliate marketing platform that connects software vendors with affiliates to help vendors expand their reach, generate leads, and increase sales. Affiliates promote vendor programs and are paid commissions based on metrics like impressions, clicks, leads, and sales. Vendors work with AppDoubler to set up programs with objectives and commission structures that incentivize affiliates to help vendors meet their goals.
Online advertisement involves publicizing ventures on the internet through promotional texts, search results, ad servers and networks. It allows for quick customization of ads to specific websites or search results, enhancing return on investment. As internet use expands, attracting more customers, online advertising gives buyers control over products and variety of animations. Common online advertising payment models include cost per mile (CPM), cost per click (CPC), and cost per action (CPA). While offering opportunities, online advertising can also impact privacy through tracking browsing sites.
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and by what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
This document summarizes a presentation about how Aston Martin used targeted digital advertising to promote their new Rapide model. They geo-targeted display ads to affluent audiences on sites related to luxury lifestyles. Retargeting these audiences generated over 300 leads. Analyzing which sites performed best, they found auto enthusiast, yachting and golf sites had high click-through rates. Behavioral targeting like using social graphs and re-targeting further improved results. This data-driven approach helped Aston Martin exceed their goals for leads, cost-per-lead and impressions.
Wifi marketing - S wifi - Digital activation 2015S-wifi
This document discusses a new Wi-Fi marketing solution in Vietnam. It begins by providing an overview of how Wi-Fi access works, including splash pages, landing pages, and targeting audiences. It then discusses the core values of the solution, including real audiences, best targeting, transparency, and various services. Section two discusses trends in internet usage in Vietnam and how more Wi-Fi hotspots are being built. It proposes new interactive and targeted advertising ideas on splash pages. Finally, it outlines advantages like best targeting through location, flexibility to develop new ideas, customer satisfaction through interaction, and high return on investment.
The document discusses the future of display advertising and real-time bidding (RTB). It notes that digital display spending is growing faster than traditional display spending. It also states that by 2015, 25% of digital display inventory will be bought through RTB platforms. The document promotes Google's DoubleClick Bid Manager as re-imagining programmatic buying by enabling rich targeting, optimization, and transparency across various online formats and channels at scale.
The presentation provided an overview of developing an effective mobile marketing strategy, outlining key components such as understanding customer needs, defining goals and objectives, and selecting appropriate delivery channels like SMS, mobile websites, and location-based services. Examples were given of successful mobile campaigns that generated significant revenues and increased customer engagement through mobile optimizations.
ChannelSight Converts Prospects Into Buyers. Brands increase sales with ChannelSight by enabling customers to quickly and easily find their desired products without distraction at authorised retailers, in order to complete their purchase instantly.
Adinch is a demand side platform and trading desk that operates in over 230 countries and delivers over 3000 million daily mobile impressions to smartphones and tablets. They provide mobile advertising solutions for over 20 thousand websites and apps. Adinch helps solve problems their advertising agency clients face with unclear mobile advertising options, unclear campaign effectiveness, expensive campaigns not leading to good results, and lack of user analytics. They utilize real-time bidding to purchase mobile ad space which can save advertisers up to 56% of their budgets while providing benefits like re-targeting, automated processes, and trading desk optimization of conversion metrics across campaigns. Adinch offers various mobile ad formats and targets users based on app categories, location, device, operating system, and other factors
Mobile’s influence over dining is undeniable: a quarter of consumers say tech features in their decision to visit a restaurant, 31% view menus on their phones at least once a month, and 33% of millennials expect to pay via phone. With more restaurants recognizing the importance of mobile, it’s become obvious that it will take more than mobile payments alone to engage customers.
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
Mobile coupons - driving consumers in storeClaudiamob
Presentation by Claudia Sagripanti to Mobile Monday Sydney in April on mobile coupons. Incorporates overview of proposed mobile coupons trial. Problems with current barcode scanning technology
A new disruption for brands - a global look at consumer mobile and social habitsMolly Boyer
The document summarizes key findings from a survey conducted by SDL about consumer mobile and social media habits globally. The survey found that consumers use their mobile devices to compare products and prices in stores, expect consistency across channels, and are engaging in "showrooming". While branded mobile apps show promise, they have yet to gain wide traction. The document recommends that brands address showrooming, evolve mobile and social strategies rapidly as behaviors change, target experiences strategically, and respect brand relationships with social media fans.
Zero to Full-Blown mCommerce by Rob Roy, Head of Digital for Time Warner CableRob Roy
Rob Roy GVP of timewarnercable.com shows how Time Warner Cable went from Zero to Full-Blown mCommerce and mobile became a big part of their sales channel mix. Rob also outlines TWC's future in mobile with Responsive Design and Google Enhanced Campaigns. Rob presented mediapost.
This document discusses strategies for acquiring highly engaged customers through mobile marketing channels. It outlines four steps: 1) Get data on campaign performance metrics like downloads, subscribers, and customer lifetime value. 2) Pay for performance-based mobile advertising. 3) Test mobile campaigns by having users submit their email address for a "free sample". 4) Market smarter through various online channels like email, banners, social media, and partnerships once customer data has been obtained. The goal is to directly measure campaign results and transition customers from traditional to mobile marketing channels.
1350 omma metrics sponsored lunch clear saleinbgMediaPost
ClearSaleing is an advertising analytics company that provides attribution technology and services. Their proprietary attribution model, ClearSaleing Altitude, attributes digital sales and media across multiple touchpoints, unlike the common "last-click attribution" methodology. Their analysis of 13 advertisers found that 36% of revenue was at risk using last-click attribution alone, and that upper-funnel channels like display advertising contributed significantly to multi-step consumer paths that generated 42% more revenue than single-step paths. They recommend advertisers and agencies evolve beyond last-click attribution to more accurately measure marketing performance and identify opportunities.
This document discusses how web analytics can be used to optimize marketing strategies. It explains that web analytics provides insights into customer behavior across channels to understand what is driving conversions. Effective attribution methods are needed to give credit to all contributing marketing channels. Emerging trends in web analytics include removing data silos, predictive analytics, and personalizing experiences based on individual shopping behaviors. The future of web analytics involves better integrating online and offline data to analyze complex multi-channel customer journeys.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
How to better measure and optimize display mediaDavid Lee
Httpool is an online advertising solution provider focused on emerging markets. They offer broad reach across their ad network inventory with pricing, targeting, and measurement options. Their goal is to deliver results for advertisers. Httpool advocates for real-time optimization of ad campaigns and retargeting of users across the customer journey. They also promote measuring ads beyond last-click attribution to account for the impact of impressions and increased site engagement.
AppDoubler is an affiliate marketing platform that connects software vendors with affiliates to help vendors expand their reach, generate leads, and increase sales. Affiliates promote vendor programs and are paid commissions based on metrics like impressions, clicks, leads, and sales. Vendors work with AppDoubler to set up programs with objectives and commission structures that incentivize affiliates to help vendors meet their goals.
Online advertisement involves publicizing ventures on the internet through promotional texts, search results, ad servers and networks. It allows for quick customization of ads to specific websites or search results, enhancing return on investment. As internet use expands, attracting more customers, online advertising gives buyers control over products and variety of animations. Common online advertising payment models include cost per mile (CPM), cost per click (CPC), and cost per action (CPA). While offering opportunities, online advertising can also impact privacy through tracking browsing sites.
Quantifying the impact of marketing campaigns on your business using Real ImpactCleverTap
Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and by what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
This document summarizes a presentation about how Aston Martin used targeted digital advertising to promote their new Rapide model. They geo-targeted display ads to affluent audiences on sites related to luxury lifestyles. Retargeting these audiences generated over 300 leads. Analyzing which sites performed best, they found auto enthusiast, yachting and golf sites had high click-through rates. Behavioral targeting like using social graphs and re-targeting further improved results. This data-driven approach helped Aston Martin exceed their goals for leads, cost-per-lead and impressions.
Wifi marketing - S wifi - Digital activation 2015S-wifi
This document discusses a new Wi-Fi marketing solution in Vietnam. It begins by providing an overview of how Wi-Fi access works, including splash pages, landing pages, and targeting audiences. It then discusses the core values of the solution, including real audiences, best targeting, transparency, and various services. Section two discusses trends in internet usage in Vietnam and how more Wi-Fi hotspots are being built. It proposes new interactive and targeted advertising ideas on splash pages. Finally, it outlines advantages like best targeting through location, flexibility to develop new ideas, customer satisfaction through interaction, and high return on investment.
The document discusses the future of display advertising and real-time bidding (RTB). It notes that digital display spending is growing faster than traditional display spending. It also states that by 2015, 25% of digital display inventory will be bought through RTB platforms. The document promotes Google's DoubleClick Bid Manager as re-imagining programmatic buying by enabling rich targeting, optimization, and transparency across various online formats and channels at scale.
The presentation provided an overview of developing an effective mobile marketing strategy, outlining key components such as understanding customer needs, defining goals and objectives, and selecting appropriate delivery channels like SMS, mobile websites, and location-based services. Examples were given of successful mobile campaigns that generated significant revenues and increased customer engagement through mobile optimizations.
ChannelSight Converts Prospects Into Buyers. Brands increase sales with ChannelSight by enabling customers to quickly and easily find their desired products without distraction at authorised retailers, in order to complete their purchase instantly.
Adinch is a demand side platform and trading desk that operates in over 230 countries and delivers over 3000 million daily mobile impressions to smartphones and tablets. They provide mobile advertising solutions for over 20 thousand websites and apps. Adinch helps solve problems their advertising agency clients face with unclear mobile advertising options, unclear campaign effectiveness, expensive campaigns not leading to good results, and lack of user analytics. They utilize real-time bidding to purchase mobile ad space which can save advertisers up to 56% of their budgets while providing benefits like re-targeting, automated processes, and trading desk optimization of conversion metrics across campaigns. Adinch offers various mobile ad formats and targets users based on app categories, location, device, operating system, and other factors
Mobile’s influence over dining is undeniable: a quarter of consumers say tech features in their decision to visit a restaurant, 31% view menus on their phones at least once a month, and 33% of millennials expect to pay via phone. With more restaurants recognizing the importance of mobile, it’s become obvious that it will take more than mobile payments alone to engage customers.
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
Mobile coupons - driving consumers in storeClaudiamob
Presentation by Claudia Sagripanti to Mobile Monday Sydney in April on mobile coupons. Incorporates overview of proposed mobile coupons trial. Problems with current barcode scanning technology
A new disruption for brands - a global look at consumer mobile and social habitsMolly Boyer
The document summarizes key findings from a survey conducted by SDL about consumer mobile and social media habits globally. The survey found that consumers use their mobile devices to compare products and prices in stores, expect consistency across channels, and are engaging in "showrooming". While branded mobile apps show promise, they have yet to gain wide traction. The document recommends that brands address showrooming, evolve mobile and social strategies rapidly as behaviors change, target experiences strategically, and respect brand relationships with social media fans.
Zero to Full-Blown mCommerce by Rob Roy, Head of Digital for Time Warner CableRob Roy
Rob Roy GVP of timewarnercable.com shows how Time Warner Cable went from Zero to Full-Blown mCommerce and mobile became a big part of their sales channel mix. Rob also outlines TWC's future in mobile with Responsive Design and Google Enhanced Campaigns. Rob presented mediapost.
Mobile advertising has evolved significantly from 1994 to 2012. Early mobile ads were SMS and WAP banners, but smartphones and improved technology has allowed for richer mobile ads like mobile web banners, rich media, video, and location-based ads. The future of mobile advertising is focused on real-time bidding exchanges, utilizing location data and intent to provide highly targeted and relevant ads across multiple device form factors with a focus on direct response metrics like transactions and purchases rather than just impressions.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
The document discusses how mobile technology is transforming the customer experience in retail. It finds that mobile point of sale (POS) implementations are expected to increase 373% over the next few years. Mobile devices allow retailers to provide enhanced customer service on the sales floor and enable transaction processing anywhere in the store. The survey also found that retailers are expanding their use of customer-facing mobile services like geolocation, personalized recommendations, and mobile loyalty identification to improve the shopping experience. Finally, mobile payments using near field communication (NFC) technology are growing, though widespread adoption may be inhibited by the long change cycle in the payments industry.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
The Role of Manufacturers in Multichannel RetailingMichael Hu
The document discusses the growth of multi-channel retailing driven by advancing technology and shifting consumer behaviors. It notes that the traditional manufacturer/retailer value chain is blurring, with manufacturers increasingly pursuing forward integration by taking on responsibilities like marketing, sales fulfillment, and customer service. To succeed in multi-channel retailing, manufacturers must manage channel conflicts, develop a strategic vision, and build capabilities to integrate their own touchpoints and align with retailer channels. This will allow them to offer a consistent brand experience, seamless integration, and single view of the customer across channels.
This document discusses mobile marketing strategies in the retail industry. It provides an overview of Waterfall, a mobile marketing company, and their 3.0 platform. It then discusses trends in digital marketing spending and mobile coupon adoption. Several case studies of mobile marketing campaigns for retailers are presented, highlighting tactics like QR codes, mobile apps, and SMS. Opportunities for integrating email and SMS are discussed. Key takeaways emphasize using cross-channel communication for ongoing engagement, optimizing incentives to drive interaction, and aligning mobile with overall branding.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Warren Raisch joins DMD and Greg Sterling of the Local Search Marketing Association to present on Transforming Mobile Searches into Sales - The Hype Around Beacon Technology.
Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and buPerformanceIN
The document discusses opportunities for implementing and utilizing mobile commerce (m-commerce) through affiliate marketing. It provides data on the growth of mobile traffic and sales for various industries like travel and retail. Mobile affiliates are seeing higher conversion rates and incremental sales compared to desktop. Successful mobile affiliate programs track mobile traffic, optimize sites for mobile, and follow consumer trends towards mobile vouchers and apps. Overall, the document advocates for affiliates to take a multichannel approach and prioritize, test, and optimize mobile opportunities as the mobile landscape continues expanding rapidly.
How Tablet Mobility is Transforming the Way Retailers Engage Customers & Driv...National Retail Federation
The document discusses how tablet mobility is transforming retail by engaging customers and driving business growth. It summarizes that customers are more knowledgeable than ever before and expect unified commerce experiences. The rise of millennials and their preference for digital and mobile experiences will also impact retail strategies. Successful retailers will offer seamless omnichannel experiences and implement comprehensive mobile strategies to improve the customer experience and increase sales.
Technology is dramatically changing how consumers shop and purchase products in several key ways:
1. The path to purchase is becoming more complex as shoppers conduct online research from multiple sources before making a purchase across various channels both online and in-store.
2. New channels are emerging for shoppers to research and buy products, and the roles of traditional retail channels are evolving, requiring brands to have an integrated marketing strategy across channels.
3. Shoppers are using an increasing variety of technologies while shopping in-store, like smartphones, that allow them to research products and find deals, changing the in-store shopping environment.
4. These changes require brands to have more customized and flexible marketing approaches that can
Similar to IAB Performance Marketing Seminar - Mobile Marketing in the Affiliate Channel: Trends, Opportunities, Challenges (July 2011) (20)
If More Were Less - Ensuring Your Affiliate Sales Are Truly Incrementalowenhewitson
The document discusses ensuring that affiliate sales are truly incremental by:
1. Defining incrementality and the need for cross-channel reporting to understand it
2. Examining cashback programs and voucher codes to see if they generate new or existing customers
3. Looking at behavioral retargeting and search marketing campaigns to evaluate which portions are incremental
The key lessons are to assess incrementality in terms of value over just volume, consider multiple customer journey touchpoints, and demand transparency from publishers about their audiences.
This document discusses strategies for cultivating and optimizing an affiliate marketing "long tail". The long tail refers to the large number of affiliates that may drive relatively few sales individually, but contribute significantly in aggregate. The document provides examples of challenges advertisers face with long tails and gives recommendations for segmenting, benchmarking, and treating long tail affiliates differently through incentives, creative flexibility, and recruitment efforts in order to increase their contributions over time.
This document discusses developing an affiliate program internationally and opportunities in the UK market. It provides an overview of the UK affiliate marketing industry, which has grown to £5 billion and accounts for 8% of online sales. It outlines keys to success in the UK, including treating publishers as brands, awarding commission based on multiple factors, recategorizing affiliates, and understanding the customer purchase path. Risks and emerging opportunities like mobile are also covered.
The Vital Quarter – How UK Performance Marketers Prepare, Act and Analyse ove...owenhewitson
The document summarizes performance marketing trends during the Christmas period in the UK. It finds that the peak shopping period is in early December, especially the first Monday. Mobile devices are driving more sales, with over 5% of one affiliate network's sales from mobile. Advertisers are looking for publishers to demonstrate value beyond just sales volumes by profiling customers and adding tactics like vouchers. Planning early and understanding longtail affiliates are also important for success over the Christmas period.
Technology and Transparency: Challenges, Insights and Innovations in the UK A...owenhewitson
This document discusses the current state and future trends of the UK affiliate marketing industry. It examines how customer purchase paths often involve multiple affiliate types like voucher codes, loyalty programs and content sites. It also explores how affiliate categories are blurring as publishers adopt new strategies. The document advocates for more transparent relationships between advertisers and publishers through tools like advertiser and publisher directories that provide detailed profiles and performance metrics. This would help move the industry towards more collaborative "affinity partnerships".
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3. Some Context Smartphone penetration in the UK at 33% (source) 23% of all time on the web is now via mobile (source) 50% start their mobile web experience with a search (source) eBay make a sale every second on mobile (source) One third of UK shoppers used m-commerce last Christmas (source)
12. Mobile Affiliate Trends Social and location-based models provide the most promising opportunities At present a money saving niche exists within mobile that is gaining momentum One large retailer sees c.90% of mobile sales from incentivised traffic
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14. Members get access to exclusive reward points opportunities only available through the app
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16. Affiliate Example: Sccope Barcode scanner will compare both pure play and multi-channel retailers Rotating the phone reveals price history graph for the selected product Mobile product comparison: 79% of smartphone owners use their phones to search for information on a product (source)
22. Challenges Current lack of mobile-optimised advertiser sites Imperative to get affiliate tracking on advertisers’ m-commerce sites Advertisers’ own apps are a ‘walled garden’ No standard for linking into a mobile app
24. Mobile Marketing in the Affiliate Channel: Trends, Opportunities and Challenges Owen Hewitson Client Strategist, Affiliate Window & buy.at
Editor's Notes
I’ve split the presentation into three sections. First we’ll look at some trends that we’re seeing on the Affiliate Window network (largest affiliate network in the UK). Then we’ll look at how affiliates are both driving and taking advantage of these, and what benefits there are for advertisers.And finally we’ll look at a few of the challenges that currently present themselves for those looking to work in affiliate marketing with methods of promotion involving mobile.
The sources are hyperlinked – copies of the presentation are available on request.Smartphone penetration: that 33% figure comes from a study by Flurry looking at app usage. At 17.2 million it’s the largest in Europe.23% of time: when you think about people using social networking sites, location-based services, etc that makes a lot more sense.One third using m-commerce: research from Foresee. That doesn’t mean that all of those people bought something. In fact, it stands at 8% in the UK.
At Affiliate Window we’ve been looking at mobile sales across the network – 70k active affiliates; 900 advertisers – since December.This first slide looks at the percentage of mobile-driventraffic across the Affiliate Window network over that time.
Percentage of mobile-driven sales across the Affiliate Window network. So currently we are seeing around 4.5% of sales tracked through the network coming through a mobile device. Importantly, this is regardless of whether an advertiser has an m-commerce site – we’re just looking at sales made off the back of mobile devices. By this we include iPads and other tablets. So what this represents is an opportunity for advertisers to embrace affiliates that are multi-channel, offering multiple routes to market. It also shows how offline can interact with online, how one can influence the other.
Now if we look at mobile traffic and sales by device – first, traffic. On the left hand side is the percentage of mobiletraffic for each device; on the right hand side the number of clicks. The blue bars are for benchmarking – trend for mobile traffic overall in terms of volume rather than percentage[does not relate in itself to the percentages on the left].TheiPhone is the top traffic-driver consistently, which we would expect because it is the most popular handset. But as iPad ownership rises the gap closes.
And here is how the devices perform on sales. Again, on the left hand side is the percentage of mobile sales each device accounts for; on the right, the number of sales. The blue bars are for benchmarking – trend for mobile sales overall in terms of volume rather than percentage [does not relate in itself to the percentages on the left].When we look at sales the gap between the iPad and the iPhone is much closer.
So we know that Apple devices are far and away the biggest drivers of traffic and sales.But althoughthe number of sales produced through Apple devices – the iPhone and the iPad – has risen, the proportion of all mobile sales they account for has fallen. And this is in line with what we are being told about the market share of the different devices. ICM’s figures from June, in a poll of 1930 people, have the current share at:Android: 13%RIM: 10%Apple: 9%
When we look at conversion rates by devices we actually find something very interesting:all mobile devices are converting above the network average and have been since March. Before this, only the iPad was out-performing the network average.This really shows that the scale of the opportunity: that whilst only 8% of people in the UK have bought something on their mobile (outside of music, an app, etc), even though many advertisers do not already have m-commerce sites the conversion rates still exceed the network average.
But do people have the confidence to buy something of high value on their mobiles?Our data suggests not yet.This is the latest data from March and we see that with all mobile devices the AOV is under the network average. However the iPad is almost there, reflecting the fact that shopping on an iPad is closer to a desktop or laptop experience, and therefore likely to give greater confidence to users.One caveat to this: we do not track the AOV for all advertisers. For example, taking out a loan or a mobile contract counts as an order tracked at a nominal value of £1, so these may not be accurately represented here.
So we know that mobile is a massive growth area and represents a big opportunity, but what’s the relevance specifically to the affiliate channel?The affiliate channel has always been something of a proving ground for innovation. This is to some extent naturally so because the CPA model entails less risk for advertisers.What also encourages mobile affiliates into the affiliate channel is that those who are specialising in mobile can come to an affiliate network and get quite easy access to hundreds, potentially thousands, of blue-chip brand advertisers.I’m going to show you three examples of affiliates using mobile technology that take advantage of the trend that favours the money-saving niche.
Nectar is one example of an affiliate that has developed an app that combines both incentive and location-based features. When Nectar launched their app they came to us and said ‘tell us which of your advertisers have mobile enabled tracking because we will give priority to those advertisers’ because, as we have seen with the stats from our network as a whole, Nectar realise that the conversion rates are very strong via their mobile app.
Quidco offer the ability for members to get cashback for going in store via their app. So the user gets a cash incentive for going in store, and in return the job of the advertiser is to keep the customer in store and to transact in store.What’s more, once checked-in the customer can receive further offers that are only available in-store, but accessible via online. Again, a great example of a blended online-offline approach.
Finally, Sccope provides product comparison on mobile devices. You can do a product search in-store, for example, and according to Google 79% of people use their mobile devices to assist with the buying process.Their barcode scanner will compare both pure play and multi-channel retailers, so you have the choice to buy on or offline.Rotating the phone reveals the price history graph for the selected product, to help consumers decide whether they are getting a good price.
Now an example from an advertiser, which actually won Debenhamsan NMA Award for the Best Use of Affiliate Marketing.an NMA Award for the Best Use of Affiliate Marketing.First their objectives. Debenhams traditionally runs 3 voucher campaigns a year and usually these are redeemable at POS. They wanted to be able to track at the individual customer level – to see who has redeemed the voucher – but they also wanted it to be multi-channel to reduce the reliance on offline advertising.Now the execution. They worked with Vouchercloud, a mobile geo-targeted voucher code affiliate. Vouchercloud boasts 1.5m downloads of its app so far; 2.5m vouchers downloaded since launch; and 1.4m redeemed. If a customer was on the high street they would be able to launch the Vouchercloud app and get an exclusive 10% off. This was a single-use code, redeemed by staff at POS. This was then tracked back into Debenhams’ internal database and attributed to the affiliate channel, and to Vouchercloud as the affiliate. So they were able to close the loop so that the redemption was tracked in store, reported back to the Debenhams sales database, and then attributed to the affiliate channel.Now the results. Affiliates drove 43% of total sales in store and online. 57% were redeemed in-store rather than online, so a great way in which online customers can translate to offline. 70% of the new customers the campaign produced were driven through affiliates. Debenhams does not currently have an m-commerce site (this is in development with a plan to release it later this year).
The fact that advertisers very often don’t have a site that is optimised for users transacting on their mobiles is almost certainly the biggest barrier to a transaction being completed. A mobile-ready site is one that has a simplified checkout process, optimised for touchscreen rather than mouse & keyboard, etc. Advertisers are looking to develop these, but at present only a few of our retailers have mobile sites.If advertisers have an m-commerce site and it does not have our tracking on it then it will not track. Hence it is very important for advertisers to put their affiliate network’s tracking on their m-commerce site, otherwise we will not capture mobile sales. Caveat: if an advertiser has a mobile site but the user goes through on an iPad or other tablet it will not necessarily default to the mobile site.Applications are a little different as they tend to not be web based. If an affiliate built an app and the purpose is to send a customer through to a retailer to make a purchase, the application will still need to use the native web browser, and we would be able to track a click that came via that app.But advertiser’s own applications are in effect a walled garden. At the moment there is not really any opportunity for affiliates to be directing traffic to merchant applications as there isn’t a way in from outside the app. All the different phone manufactures use different operating systems (Apple iOS, Android, webos etc) which means there is no standard for linking in to a mobile app. It’s like if there were no web standards and URLs didn’t exist, meaning there was no standard way of sending a person to a web page.