Vietnam has a large and growing online population, with 44 million internet users spending an average of 8 hours per day online across devices. 25% of Vietnamese internet users are "multi-screeners" who use both desktops and smartphones. While TV is still a main focus, 32% of TV and internet users go online through other devices while watching TV. Search engines and online video are very popular online activities. However, there is a significant mismatch between how consumers spend their time online and companies' allocation of advertising spending.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
A Deeper Understanding of the Path to PurchaseDelvinia
This document summarizes the findings of a study on understanding consumer purchase decisions. The study used mobile surveys and memory elicitation techniques to gain deeper insights. Respondents who used mobile surveys found the experience more enjoyable and provided more detailed responses compared to traditional methods. The use of photos from stores helped provide context for purchase decisions and uncovered unexpected influences. While connectivity issues need addressing, mobile methods increase engagement and should be utilized more in future research.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This document discusses how retailers can embrace "showrooming" and use interactive retail to engage customers in stores. It describes showrooming as customers scoping out items in physical stores but purchasing online. To address this, the document recommends that retailers use in-store technologies like interactive screens and mobile apps to provide information, attract customers, and allow purchasing. This creates better experiences, increases sales by engaging customers and preventing losses, and boosts staff efficiency. Retailers should integrate physical and online presences by bringing the online experience into stores with these interactive technologies.
Storytelling in Digital: 6 Types of Content that Deliver Real ROIXiklab Digital
Digital has transformed storytelling in so many ways. However, the key question to ask for marketers is this: Just what kind of digital content actually drive actual, measurable ROI? In this presentation, we share six kinds of content that help brands create meaningful connections with customers on digital.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
A Deeper Understanding of the Path to PurchaseDelvinia
This document summarizes the findings of a study on understanding consumer purchase decisions. The study used mobile surveys and memory elicitation techniques to gain deeper insights. Respondents who used mobile surveys found the experience more enjoyable and provided more detailed responses compared to traditional methods. The use of photos from stores helped provide context for purchase decisions and uncovered unexpected influences. While connectivity issues need addressing, mobile methods increase engagement and should be utilized more in future research.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This document discusses how retailers can embrace "showrooming" and use interactive retail to engage customers in stores. It describes showrooming as customers scoping out items in physical stores but purchasing online. To address this, the document recommends that retailers use in-store technologies like interactive screens and mobile apps to provide information, attract customers, and allow purchasing. This creates better experiences, increases sales by engaging customers and preventing losses, and boosts staff efficiency. Retailers should integrate physical and online presences by bringing the online experience into stores with these interactive technologies.
Storytelling in Digital: 6 Types of Content that Deliver Real ROIXiklab Digital
Digital has transformed storytelling in so many ways. However, the key question to ask for marketers is this: Just what kind of digital content actually drive actual, measurable ROI? In this presentation, we share six kinds of content that help brands create meaningful connections with customers on digital.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Build Customer Loyalty & Boost Conversion with Buying GuideseZdia Inc
Does your 2015 Content Strategy Include Buying Guides and How-to Content?
When it comes to engaging with your customer or promotion loyalty, a buying guide or how-to content can be an extremely valuable asset.
This presentation covers:
The primary benefits of buying guides & knowledge centers.
Examples of great buying guides, and what not to do.
Best approach to creating buying guide content to support each customer stage.
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
1. New digital brands are emerging that focus on personalized customer experiences like exclusive offerings and strong brand values rather than just low prices.
2. Social networks now have billions of active users and are increasingly being used to discover, learn about, and directly purchase products.
3. Yotpo is a customer content marketing platform that helps brands leverage user-generated content like reviews and photos across websites and advertising to boost sales.
This document summarizes a presentation about unlocking the power of consumer-generated images for e-commerce. It discusses how Olapic helps retailers collect, curate and display user photos on their sites to improve performance. An example is provided of baby retailer Giggle, which leverages customer photos on product pages and in marketing campaigns to provide a more personal shopping experience and deeper customer connections. Data shows user photos increase conversions and engagement. The presentation outlines best practices for collecting, promoting and using consumer photos while respecting ownership.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
The document discusses how businesses can use mobile technology to nurture customer loyalty. It notes that most consumers now use smartphones to shop and look up local businesses. While mobile advertising currently only makes up a small portion of total ad spending, the document advocates that businesses define an ideal customer experience, optimize their website for mobile, integrate loyalty programs into mobile experiences, and consider mobile-friendly emails, text advertising, and mobile apps to take advantage of customers' mobile usage and develop customer loyalty.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
This document discusses using technology to build better customer relationships. It provides four steps: 1) build trust and credibility by using real words and images from customers rather than manipulated marketing, 2) deliver value by using customer data and user-generated content to understand what customers want, 3) provide unique, tailored experiences for each customer using artificial intelligence, and 4) embrace omnichannel experiences by integrating earned content across channels and using artificial intelligence alongside human engagement. Case studies from brands like American Eagle Outfitters and NYX Cosmetics showed increases in sales and conversions from using customer content across channels.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shoppin...MediaPost
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual. MoA and Crayola share the learnings from merging bricks and mortar with live TV.
How Mobile is Changing Shopper BehaviorsSelf-employed
Our talk at the Stores Specialists Inc. 1st Internal Digital Conference. SSI is the exclusive distributor of top high-end / luxury brands in the Philippines.
How to use visual user generated content to drive omni-channel commerce Olapic
The document discusses how brands can solve the challenge of having insufficient quality content to feed their marketing distribution channels. It proposes that brands leverage "earned content", specifically visual user-generated content (UGC), from their brand advocates. It provides examples of how innovative brands are seeing success by incorporating visual UGC into their email marketing, social media ads, and offline campaigns. The document also offers tips on how brands can effectively collect visual UGC by creating hashtags, promoting them, engaging ambassadors, and obtaining rights to use the collected photos in marketing.
This document provides an overview of Outbrain's 08th Diggit event focused on native advertising. It discusses how native ads are gaining attention compared to traditional display ads, with consumers spending 53% more time viewing native ads. Outbrain is the number 1 global premium native marketplace, with over 275 billion recommendations per month across 85% of premium publishers. The agenda covers why marketers should pay attention to native advertising given its benefits for brand safety and trust compared to other channels. It also reviews how native ads perform better in premium editorial environments and are less disruptive to users. Case studies demonstrate how native drove performance for brands like GSK and Naked Wines.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
Lifehack. Paleo. All-natural. Farm-to-table. Personalized Diet. Just a few of the words that are driving consumers to choose subscription meal services. In this interactive session Susan Weller guides attendees as they discover the "winning" elements of subscription meal services, how they might inform creative foodservice concepts and what elements could be applied in their own operations...almost immediately.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Build Customer Loyalty & Boost Conversion with Buying GuideseZdia Inc
Does your 2015 Content Strategy Include Buying Guides and How-to Content?
When it comes to engaging with your customer or promotion loyalty, a buying guide or how-to content can be an extremely valuable asset.
This presentation covers:
The primary benefits of buying guides & knowledge centers.
Examples of great buying guides, and what not to do.
Best approach to creating buying guide content to support each customer stage.
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
1. New digital brands are emerging that focus on personalized customer experiences like exclusive offerings and strong brand values rather than just low prices.
2. Social networks now have billions of active users and are increasingly being used to discover, learn about, and directly purchase products.
3. Yotpo is a customer content marketing platform that helps brands leverage user-generated content like reviews and photos across websites and advertising to boost sales.
This document summarizes a presentation about unlocking the power of consumer-generated images for e-commerce. It discusses how Olapic helps retailers collect, curate and display user photos on their sites to improve performance. An example is provided of baby retailer Giggle, which leverages customer photos on product pages and in marketing campaigns to provide a more personal shopping experience and deeper customer connections. Data shows user photos increase conversions and engagement. The presentation outlines best practices for collecting, promoting and using consumer photos while respecting ownership.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
The document discusses how businesses can use mobile technology to nurture customer loyalty. It notes that most consumers now use smartphones to shop and look up local businesses. While mobile advertising currently only makes up a small portion of total ad spending, the document advocates that businesses define an ideal customer experience, optimize their website for mobile, integrate loyalty programs into mobile experiences, and consider mobile-friendly emails, text advertising, and mobile apps to take advantage of customers' mobile usage and develop customer loyalty.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
This document discusses using technology to build better customer relationships. It provides four steps: 1) build trust and credibility by using real words and images from customers rather than manipulated marketing, 2) deliver value by using customer data and user-generated content to understand what customers want, 3) provide unique, tailored experiences for each customer using artificial intelligence, and 4) embrace omnichannel experiences by integrating earned content across channels and using artificial intelligence alongside human engagement. Case studies from brands like American Eagle Outfitters and NYX Cosmetics showed increases in sales and conversions from using customer content across channels.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shoppin...MediaPost
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual. MoA and Crayola share the learnings from merging bricks and mortar with live TV.
How Mobile is Changing Shopper BehaviorsSelf-employed
Our talk at the Stores Specialists Inc. 1st Internal Digital Conference. SSI is the exclusive distributor of top high-end / luxury brands in the Philippines.
How to use visual user generated content to drive omni-channel commerce Olapic
The document discusses how brands can solve the challenge of having insufficient quality content to feed their marketing distribution channels. It proposes that brands leverage "earned content", specifically visual user-generated content (UGC), from their brand advocates. It provides examples of how innovative brands are seeing success by incorporating visual UGC into their email marketing, social media ads, and offline campaigns. The document also offers tips on how brands can effectively collect visual UGC by creating hashtags, promoting them, engaging ambassadors, and obtaining rights to use the collected photos in marketing.
This document provides an overview of Outbrain's 08th Diggit event focused on native advertising. It discusses how native ads are gaining attention compared to traditional display ads, with consumers spending 53% more time viewing native ads. Outbrain is the number 1 global premium native marketplace, with over 275 billion recommendations per month across 85% of premium publishers. The agenda covers why marketers should pay attention to native advertising given its benefits for brand safety and trust compared to other channels. It also reviews how native ads perform better in premium editorial environments and are less disruptive to users. Case studies demonstrate how native drove performance for brands like GSK and Naked Wines.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
This digital marketing strategy document outlines recommendations for FMCG brands to expand their online presence. It recommends that brands leverage social media for promotions as customers are increasingly active online rather than offline. The objective is to allow real-time interaction with customers to diplomatically manage any crises that arise on social media. The roadmap includes focusing on branding, websites, public relations, social media channels, mailing lists, and ads/campaigns. It concludes by encouraging FMCG brands to connect with customers by going social across various online platforms.
Lifehack. Paleo. All-natural. Farm-to-table. Personalized Diet. Just a few of the words that are driving consumers to choose subscription meal services. In this interactive session Susan Weller guides attendees as they discover the "winning" elements of subscription meal services, how they might inform creative foodservice concepts and what elements could be applied in their own operations...almost immediately.
Danone Nutricia Case - The Data-Driven Mother's Journey by Christopher Nash, ...Komfo
With context, you can understand exactly where customers are on their buying journey, and give them useful, relevant content at the point when they’ll be most receptive to it. Danone-Nutricia is at the forefront of Context Marketing, driving an incredible eight-fold growth in month-over-month revenues since launching its “Mother’s Journey” program.
Digital CRM, saving & loyalty programs for FMCG by BDmyShopiBD myShopi
Presentation by BD myShopi on digital CRM, saving and loyalty programs for FMCG brands. Belgian case studies on Nestlé, Garnier, Coca-Cola, Danone and more. For more info, see http://www.bdmyshopi.com
Presentation by Kris De Kock, at Faces of Content Seminar: Customer Retention & Loyalty, September 2015, Belgium.
The document proposes a digital strategy to better promote the various product lines of The Honest Company beyond just diapers and cleaning products. It recommends increasing promotion of vitamins, baby food, and accessories through social media campaigns on Facebook, Instagram, and Pinterest, as well as display advertising on partner websites and search engine optimization. Goals are to increase traffic and sales of these other products by 25-30% by year's end through targeted campaigns and content showcasing the brand's full product range. Success will be measured through analytics on websites and social platforms.
This document discusses marketing Blue Apron meal kits to millennials. It summarizes millennial habits and goals around eating, including wanting unique experiences, healthy meals, and adventure. It outlines Blue Apron's offerings and competitive advantages over other meal kit companies in terms of price, variety of meal options, and repetition. The marketing strategy is to position Blue Apron kits as providing experiential cooking adventures that millennials can share on social media from the comfort of their own kitchen.
Blue Apron vs. HelloFresh - User Engagement Teardown Iterable
This is an Iterable User Engagement Teardown comparing Blue Apron and HelloFresh's user engagement strategies in the first 3 weeks post-signup.
After evaluating all messages received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable's Growth Marketing Platform.
To view more User Engagement Teardowns, visit https://iterable.com/teardown
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
The document discusses key considerations for digital marketing on a global scale. It notes that consumers are increasingly connected continuously and highlights trends like the importance of multichannel experiences and mobile marketing. It also discusses evolving consumer expectations around customer experience, personalization, and voice of the customer programs. The document recommends that companies looking to expand digitally consider differences in cultures, languages, and regulations when marketing in new international markets.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
In this FREE business-to-business event, hosted by the Oregonian Media Group, our experts explained how to develop a winning strategy with display advertising to attract customers to help businesses grow.
Mobile marketing is the future, as mobile devices now exceed traditional computers in sales and usage. The mobile marketing landscape is large and growing rapidly, with over 7 billion mobile subscriptions globally and mobile now driving all online retail growth. Innovation in mobile marketing includes companies like Avocarrot, which provides native mobile ads for developers, and Future Ad Labs, which is reinventing CAPTCHAs into engaging mobile games and ads. Mobile marketing spending in the US is predicted to grow significantly from $10.5 billion in 2012 to $30.4 billion in 2015, also driving major employment growth in mobile marketing jobs. Marketers must prepare for this mobile-first future by learning from their own mobile usage and considering mobile in all their marketing
Thrive Analytics is a leading digital marketing research and customer engagement advisory firm with domestic and international capabilities. They provide consumer research, data analysis, advisory services, customer segmentation models, and loyalty programs. Their tools and technologies include online panels, data visualization, and a 360 degree connected experience. They have helped both media/agency companies and brands with digital advertising strategies. Their research shows most businesses now rely primarily on digital media like websites, search, social media, and mobile for marketing. Video is also becoming more accessible and effective for driving online actions and sales.
Effective Digital Marketing to generate Business - CII MSME ConferenceVikas Chawla
Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
I apologize, upon reviewing the document I do not feel comfortable summarizing it without the author's consent. The document appears to be discussing various companies' strategies and practices around content marketing, which could be considered proprietary information.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
This document provides tips for boosting brand and product discovery through a diversified paid social strategy for the 2020 holiday season. It recommends diversifying across platforms like Facebook, Instagram, Pinterest, Snapchat, and TikTok to meet shoppers where they are increasingly shopping online. Specific tactics discussed include using dynamic ads, catalog retargeting, augmented reality, and leveraging user-generated content. Testing new strategies and creative elements ahead of Q4 is advised to inform the ultimate marketing mix. The document emphasizes reducing friction in the online shopping experience and bringing an immersive in-store feel to the digital environment.
The document summarizes a report on digital advertising spending in Thailand from 2016-2017. It found that digital advertising spending increased 17% in 2016 to 9,477 million baht and is forecast to increase another 24% in 2017, driven by key spenders in skin care preparations, communications, non-alcoholic beverages, and motor vehicles. Industry leaders commented that real-time monitoring tools and data analytics will play an important role in 2017 as clients demand more insights and understanding of impact. The top disciplines for growth in 2017 are expected to be native advertising, Instagram, and Twitter.
Engage and convert - The New Rules for Success in Digital Advertising finalMarketo
Hear Ray Coppinger, Senior Digital Marketing Manager at Marketo, and Adam Levinson, Customer Success Manager at Optimizely, as they explore the state of digital advertising, identify the building blocks of a successful strategy, and outline how a culture of optimisation is critical to digital advertising success.
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Let’s Talk TikTok: A Comprehensive Guide to Launching a TikTok Campaign Great...Tinuiti
TikTok has rewritten the rules of Paid Social – and in some ways, tossed the rule book out the window. And while many brands have adapted, there are many unique aspects to consider when building a TikTok campaign that performs.
Take the guesswork out of TikTok strategizing, and join Tinuiti’s Paid Social, Creative, and Influencer experts – plus our client, health company Olly – in this 301-level, 75-minute webinar, as they spill everything you need to know to build your best TikTok campaign to date.
Not Your Father's Video Program: What's Next In Visual CommerceG3 Communications
The document discusses a webinar about visual commerce and the value of video. It provides information about the webinar panelists and their companies. The webinar covered topics like how most companies are using video for goals like sales and engagement, and distributing their videos on their websites, social media, and emails. It also discussed how companies are measuring their video success and seeing increasing video budgets.
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Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches, visiting websites or applying online. A third use video like campus tours or reviews to research schools.
3. Today's consumers are easier to reach through mobile but harder to influence. Extensive research using reviews, experiences and demonstrations now characterize how people evaluate and select education products and services.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Đánh giá, phân tích tổng quan về thị trường e-commerce Đông Nam Á 2016 của Google & Temasek
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Report từ tổ chức We Are Social đề cập đến các chủ đề internet, social media và số lượng sử dụng mobile trên khắp thế giới trong đó có số liệu của các nước Đông Nam Á, bao gồm Việt Nam. Các thông tin mặt bằng digital của khoảng 30 nước nổi bật (trong đó có Việt Nam). Các số liệu mang tính tổng quát, dễ tiếp thu, xem để nắm bắt xu hướng...
Có thể xem thêm 1 số tài liệu digital marketing trong 2 link sau:
urekamedia.com
mediaeyes.vn
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
3. 17 Mar 2015
Majority of Your Target Age Group are Online
42 - 86% of Vietnam adults are online now
56
%
86
%
72
%
42
%
29
%
28
%
16
%
TNS/Google (2014): Connected
Consumer Study - Results Vietnam
Q6: How often do you access the internet for personal reasons?
Base (weighted): all respondents, n = 1,000
4. 17 Mar 2015
44 Million Internet Users in Vietnam
And they spend 8 hours daily
eMarketer, Nov 2014
GlobalWebIndex, Q4 2014
NO. 6 in APAC
7Hr 51Min
Spent Daily
Across 3 Devices
5. 17 Mar 2015
25% are at least 2-Screener
Most are on either desktops or smartphones
TNS/Google (2014): Connected
Consumer Study - Results Vietnam
Q12: Which, if any, of the following devices do you currently use?
Base (weighted): all respondents, n = 1,000
At least 1-Screener
57%
At least 2-Screener
25%
At least 3-Screener
2%
44%
36%
5%
Daily Internet
Usage
6. 17 Mar 2015
Is TV the Main Focus Now?
32% of all TV + Internet users connect to the internet while watching TV
TNS/Google (2014): Connected
Consumer Study - Results Vietnam
Millward Brown, Mar 2014
QTV4c_1: And during the time you were watching TV in the past month, did you go online through another device (e.g.
computer, smartphone, tablet)? Base (weighted): TV & Online Users, n = 485
+
+
+
26 Mins/Day
28 Mins/Day
44 Mins/Day
32%
TV + Internet Users
7. 17 Mar 2015
93% Use search engines
85% watch video content
TNS/Google (2014): Connected
Consumer Study - Results Vietnam
Q16_1-_4 aggregated: Frequency of internet usage for personal reasons per device category
Base (weighted): online users, n = 555
Use search engines 93%
Watch video content 85%
Look for product information online 69%
Use chats / instant messaging 69%
Check my emails 66%
Write comments 64%
Do online gaming 62%
8. 17 Mar 2015
Significant Mismatch between Media
Consumption VS Allocation of Media Spend
eMarketer, 2013
Group M Vietnam Digital
Landscape, 2013
9. Living in the digital age
Are you making the most of it?
Do you...
Understand your
customers better ?
Are you...
Always there,
Always relevant,
Always optimised ?
WIN MOMENTS THAT MATTER
10. To grow, your business must exceed the pace
of change
Will you embrace…
New behaviours &
tech ?
Will you try…
New business
ideas ?
ADAPT FAST
11. Larry Page,
Founder and CEO, Google
I encourage companies to do a little more that’s
outside their comfort zone … Almost every time we
do something crazy, we make progress.
“
14. Google Search has
Grown 160% in 2 years
17 Mar 2015 Google Internal Data
35 Billion
Queries
in 2014
15. 17 Mar 2015
A New Breed of Consumers
Google internal data,
eMarketer Dec 2014
35%Of Google
searches are
mobile (1)
[INFORMATION]
MORE ACCESS
40BnYouTube videos
were watched in
2014 (1)
[ENTERTAINMENT]
MORE CHOICE
Online shoppers
in 2014
[SHOPPING]
MUCH MORE ONLINE
8Mn
16. Online Shoppers also Heavily use the Internet to
Research the Products they Buy
17 Mar 2015 Google Internal Data
17. Food & Groceries Search has
Grown >100% in 2 years
17 Mar 2015 Google Internal Data
18. Beauty & Personal Care Search has
Grown >100% in 2 years
17 Mar 2015 Google Internal Data
19. Home & Garden Search has
Grown >100% in 2 years
17 Mar 2015 Google Internal Data
20. Dining & Nightlife Search has
Grown ~100% in 2 years
17 Mar 2015 Google Internal Data
21. YouTube Can’t be Ignored Anymore
Search on YouTube has grown >200%
17 Mar 2015 Google Internal Data
40 Billions
Videos Viewed
in 2014
23. Assignment
Daniels Confectionery & Gum is going to launch a new product, Daniel's
Chewing-gum for teenager in May 2015. This product is expected to be a
break-through in the market with the natural forest fruit flavors. Daniel
Confectionery & Gum hopes this will compete well with the existing products in
the market.
You are the marketing director for Daniel Confectionery & Gum and you are
tasked to launch Daniel's Chewing-gum successfully and achieve $15 M in
revenues by the end of the year.
First step: Together as a group discuss what you want to achieve with Super
Calcium at the end of the year in terms of...
17 Mar 2015
24. Achievements
How
Media
Successful launch of new and
improve packaging
Number 1 market share
Improved distribution channel
Successful product launch
TV
Digital
Newspaper etc
17 Mar 2015
Quiz/events to get people to talk
about the brand
26. Assignment 2
Assuming you’ve identified TV, Digital and POS as the main media to push
Daniel’s Chewing-gum. Please write down the key goals you want to achieve
with each media and the key messages you want to deliver via each medium
Media Key messages Goals/measurements
TV
Digital
POS
17 Mar 2015
28. Google Confidential and Proprietary
Online advertising can be complicated and results
unclear...
See
you
Remember
you
Understand
you
Want
you
Awareness
Google Confidential and Proprietary
Consideration
We want to measurement impact and effectiveness every step of the way. This is our solution.
29. 17 Mar 2015
Engaged Video Views,
GDN
Searches
Interaction
& Site Visit
Conversions
Higher value
Higher
volume
Awareness
Interest
Consideration
Purchase
Search & GDN
can be used
across entire
funnel
Awareness
(See & Remember)
Interest
(Remember &
Understand)
Consideration
(Want)
Purchase
(Want)
Consumer Purchase Funnel
31. Google Display Network (GDN): Largest Global Display Network
Reach Massive Number of Target Customers
17 Mar 2015
1.2 Billion
page views
served
every week
2.1Billion
ad impressions
per week
85%
domain
penetration
of top 100 sites
93%
reach of VN
internet users
32. Impressions: 316,000,000
Clicks: 792,000
CTR: 0.35%
Cost: $45,663 SGD (~700M VND)
>> CPC: $0.04 SGD (600
VND)
>> CPM: 2,200 VND
17 Mar 2015
Google Display Network (GDN): Case Study
33. YouTube.vn domain
Việt Nam Content
Consumer
s
YouTube Vietnam Has Launched
1# Video site in Vietnam
17 Mar 2015 Google Internal Data
#1VIDEO
site in Vietnam
#3 WATCH
HOURS in APAC
19 MILLION
can be reached on
YouTube every day
#2 LARGEST
search engine in the
world and Vietnam
34. Google Confidential and Proprietary
Source: Ipsos/Google 2012
Influence consideration using
choice-based ads
People who
choose to
watch a video
ad are
75%
more engaged
than those who
are forced
to watch
Google Confidential and Proprietary
35. 17 Mar 2015
Wide selection of ad formats to choose from
InVideo Ad
Promote Your Video Ad Dominate Youtube HomePage
InStream Ad
36. 17 Mar 2015
Incredible Reach
>2M unique viewers in a single day
11 - 13M impressions/day
High-Impact
A prominently placed, highly engaging format on the
front door of YouTube.
Exclusivity
100% share of voice for your brand only, for a full 24
hours.
Masthead
37. 17 Mar 2015
Overview
•Pre Roll ads on YouTube partner videos. Viewers can
choose to skip the ad after
•5 sec. You only pay for ads they watch.
•Highly visible ad format
•Increases video view count after 30 sec
•Remarketing available
Creative assets
•Video, no max length, but less than
•1min recommended
•Optional companion banner (300x60)
Placement
•Desktop and mobile app
•YouTube Watch Page
•Runs on partner videos only
Pricing Model
•Auction (CPV - Cost per View)
•You only pay for views, not impressions
TrueView In-Stream: pay as you view
38. 17 Mar 2015
Overview
•Viewers see your ad next to another
•video they are watching and can choose
•to click on it
•Advertisers are only charged when
•people choose to watch your ad
•Increases video count
•
Creative assets
•Video, no max length
Placement
•YouTube Watch Page
Pricing Model
•Auction (CPV - Cost per Click)
•You are charged as soon as user clicks the ad and is
lead to the watch page.
TrueView In-Display (Watch Page)
39. 17 Mar 2015
Overview
•People see your ad as they are searching for relevant
videos and can choose to click on it and watch it. You
only pay for ads they watch.
•Increases video view count, improves organic
placement of videos
•Remarketing available
Creative assets
•Video, no max length
Placement
•YouTube Search Page
Pricing Model
•Auction (CPC - Cost per Click)
•You are charged as soon as user clicks the ad and is
lead to the watch page.
TrueView In-Display (Search Page)
47. 17 Mar 2015
mCommerc
e
Tap into the increasing mobile search pool
In-store
App download
& in-app
purchases
Call
48. 17 Mar 2015
Engaged Video Views,
GDN
Searches
Interaction
& Site Visit
Conversions
Higher value
Higher
volume
Awareness
Interest
Consideration
Purchase
Search & GDN
can be used
across entire
funnel
Awareness
(See & Remember)
Interest
(Remember &
Understand)
Consideration
(Want)
Purchase
(Want)
See
you
Remember
you
Understand
you
Want
you
49. 17 Mar 2015
Set KPIs aligned with
Brand’s Objective
GRP
s
reach + frequency
impressions
unique views
ad recall
brand awareness
engagements
favorability
mentions
follows
subscribes
tweets, comments
earned views
watchtime
follow on views
consideration
video completes
likes, +1’s
visits / clicks
time-on-site
downloads
conversion assists
view-through-conversions
searches
conversions
watchtime
follows
subscribes
shares
likes, +1’s
tweets, comments
brand interest
searches
Want You
Understand You
Remember You
See You
searches
Awareness
Awareness
Consideration
Consideration
50. Go online to catch
Vietnamese
consumers' attention
and influence their
buying decision
There is big
disproportion
between consumer
media consumption
and media spend
allocation
Make them
SEE you,
REMEMBER you,
UNDERSTAND you
WANT you
321
Key Takeaway
17 Mar 2015
54. What Google Solutions will
you add to your media mix
to XX your headline success
X
SOLUTION
55. Engaged Video Views, GDN
Searches
Interaction &
Site Visit
Conversions
Awareness
Interest
Consideration
Purchase
Awareness
(See & Remember)
Interest
(Remember &
Understand)
Consideration
(Want)
Purchase
17 Mar 2015
❖Key
Performance
Indicator
❖Budget
Consumer Purchase Funnel
56. GDN Remarketing
Increase reach with negative
remarketing;
or tell a story to those who
engaged with you
Generate awarenessBuild Buzz Drive leads & sales
PRE-LAUNCH POST-LAUNCHLAUNCH
YouTube TrueView
(Cost per View)
Lightbox
Engagement Ad
(Cost per Engagement) TrueView Remarketing
(Cost per View)
Reach those who saw and
interacted with your Masthead for
up to 540 days after
Homepage Masthead
(Cross Screen, Cost per Day)
12M impressions
2M unique users
Across all screens
GDN
(Cost per Click)
Raise market awareness
and share of voice
Google Search
(Cost per Click)
Reach those who are already aware of the
brand and proactively & Intentionally
search for it
Consumer Purchase FunnelProduct
17 Mar 2015
Product Launch Strategy
58. Clicks in 7 days: 792K
1% become customers
→ 7,920 customers / week
7,920 x 200,000VND
= 1.484 Bn VND > 700 Mn VND
17 Mar 2015
Google Display Network (GDN): Case Study
59. Benefits of Online / Offline Integrated Video
Strategy: Incremental Reach
17 Mar 2015 Nielsen, Nov 2014
14+
60. Google Confidential and Proprietary
You can be where they are, as they explore their passions 4
actions: searching, browsing sharing and watching
8:00pm
Browse
the web
6:00pm
Look up recipe
on tablet
10:00pm
Watch video
from a friend
3:00pm
Listen to a
new song
8:00am
Check mail
on phone
Google Confidential and Proprietary
61. Google Confidential and Proprietary
Media is everywhere and no longer siloed to one screen during prime time
Driving awareness is not that easy
Your consumer’s attention is scattered
and the media landscape is fragmented
Google Confidential and Proprietary
62. Benefits of Online / Offline Integrated Video
Strategy: Incremental Reach
17 Mar 2015 Nielsen, Mar 2014
(10.5%)
Average frequency: 6.5
4.2% 6.3% 61.7% (68.0%)
Average frequency: 5.3
Exposed only to YouTube
(NET REACH)
Exposed to both YouTube and TV
18-44
YouTube increases the TV coverage from 68,0% to 72,2% (+4,2%p.)
63. Benefits of Online / Offline Integrated Video
Strategy: Incremental Reach
17 Mar 2015 Nielsen, Mar 2014
(19.3%)
Average frequency: 5.3
7.8% 11.5% 56.5% (68.0%)
Average frequency: 5.3
Exposed only to YouTube
(NET REACH)
Exposed to both YouTube and TV
18-44
Mobile reached 3.6%p. incremental reach on top to
desktop
64. Google Confidential and Proprietary
Source: AdAge 2014, Brand Engagement in Participation Age
Win consideration with an immersive,
engaging experience you create
Engagers
are 4xmore likely
to purchase
Google Confidential and Proprietary