Technology is dramatically changing how consumers shop and purchase products in several key ways:
1. The path to purchase is becoming more complex as shoppers conduct online research from multiple sources before making a purchase across various channels both online and in-store.
2. New channels are emerging for shoppers to research and buy products, and the roles of traditional retail channels are evolving, requiring brands to have an integrated marketing strategy across channels.
3. Shoppers are using an increasing variety of technologies while shopping in-store, like smartphones, that allow them to research products and find deals, changing the in-store shopping environment.
4. These changes require brands to have more customized and flexible marketing approaches that can
e-Commerce and Cosmetics in Thailand - Market brieffing by Wishtrend ThailandWishtrend Thailand
Lazada, powered by a loss generating business model, is now worth 1billion USD without generating any profit.
Cosmetics account for 20% of all goods sold through internet
Here is our market brieffing
(Wishtrend Thailand)
"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
It's time for Online agency move from awareness base to Transactional base or ROI marketing. Including M-Commerce growing. You can see Thailand E-Commerce data and landscape. Data and slide by Pawoot Pongvitayapanu MD and Founder Rakuten TARAD.com Thailand.
M-Commerce @ Emerging Asia - Catching up with the mobile eCommerce trend in S...Minz Minh Buii
Why m-commerce is important in Southeast Asia?
How to catch the m-commerce customers in Indonesia, Thailand and Vietnam market?
Read more m-commerce insights at http://www.ecomeye.com - Southeast Asia eCommerce Insider!
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
e-Commerce and Cosmetics in Thailand - Market brieffing by Wishtrend ThailandWishtrend Thailand
Lazada, powered by a loss generating business model, is now worth 1billion USD without generating any profit.
Cosmetics account for 20% of all goods sold through internet
Here is our market brieffing
(Wishtrend Thailand)
"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
It's time for Online agency move from awareness base to Transactional base or ROI marketing. Including M-Commerce growing. You can see Thailand E-Commerce data and landscape. Data and slide by Pawoot Pongvitayapanu MD and Founder Rakuten TARAD.com Thailand.
M-Commerce @ Emerging Asia - Catching up with the mobile eCommerce trend in S...Minz Minh Buii
Why m-commerce is important in Southeast Asia?
How to catch the m-commerce customers in Indonesia, Thailand and Vietnam market?
Read more m-commerce insights at http://www.ecomeye.com - Southeast Asia eCommerce Insider!
E-commerce is growing trend in Nepal. We along with our SEO team have compiled a report that shows the state of ecommerce in Nepal. This report is useful for students, professionals in this sector and anybody interested in current trends.
Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"
Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics.
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Growth Story of Online Retailing & E-Commerce in IndiaRHIMRJ Journal
On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in
transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the
same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich
segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands
in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased
visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an
era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a
revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing
retailers to consider e-tailing model of retailing as well.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMORuchipha
Sheji Ho, aCommerce Group CMO presented on ‘Trends in Retail and E-Commerce Analytics’ at Teradata’s Big Data in Retail and E-Commerce event held on October 7 at the Four Seasons Hotel in Bangkok.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"
Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics.
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Growth Story of Online Retailing & E-Commerce in IndiaRHIMRJ Journal
On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in
transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the
same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich
segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands
in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased
visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an
era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a
revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing
retailers to consider e-tailing model of retailing as well.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMORuchipha
Sheji Ho, aCommerce Group CMO presented on ‘Trends in Retail and E-Commerce Analytics’ at Teradata’s Big Data in Retail and E-Commerce event held on October 7 at the Four Seasons Hotel in Bangkok.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
Strategies To Enhance Shopper Marketing ImpactMike Anthony
Slides taken from Toby Desforges "Strategies To Enhance Shopper Marketing Impact" presentation at the Path To Purchase Summit in Sydney, February 23rd 2012
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Discover the new and exciting ways brands and retailers are bridging the gap between online content and offline shoppers in the physical retail space. Learn how to:
- Trigger mobile activation in-store
- Deliver engaging & rewarding content for the in-store shopper
- Strategically plan across the pre-tail, retail, and post-tail experience
We'll cover best practices and real-life examples of how brands and retailers are engaging and converting in-store shoppers with mobile-first content.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
E-Commerce Sites in Indonesia 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Last Used
5.Future Intention
6.Switching
7.General Information
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
1. Marketing to Shoppers
How shoppers use technology and the
implications to cosmetics brand marketing
www.engageconsultants.com
facebook.com/engagetheexperts
twitter.com/shopperexperts
2. We have worked with over 50 companies, of which
10 are in the top 25 consumer goods manufacturers
globally
We help consumer goods companies…
Identify massive growth opportunities
Identify huge savings in trade spend and marketing
Configure teams to be most effective
Develop people to be able to make a difference...
3. Internet usage is growing fast across Asia
27.5% of the population of Asia is online (44% of the world‟s internet users)
More than doubled in the last five years
Asia Top Internet Countries
June 30, 2012
China
538.0
India
137.0
Japan
101.2
Indonesia
55.0
Korea, South
40.3
Philippines
33.6
Vietnam
31.0
Pakistan
29.1
Thailand
20.1
Malaysia
17.7
0
100
200
300
Millions of Users
Source : Internet World Stats –http://www.internetworldstats.com/stats3.htm
Updated June 30, 2012
Copyright : 2013, Miniwatts Marketing Group
400
500
600
4. Globally, large quantities of internet users use it to shop
21% of global beauty consumers
claim to use online communities
“all or most of the time” to
make product choice
19% routinely use social media
platforms and expert blogs
What does this mean for shoppers, and what are the
implications for brand marketing?
Source: in-cosmtcis Winning the Zero Moment of Truth (ZMOT), February 2013
5. China is now the world‟s biggest Beauty & Personal
Care online market
Millions
$5,000
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$South Korea United Kingdom
2007
2008
France
2009
Japan
2010
North America
2011
China
2012
So what are the implications of this rapid technological
adoption on brand marketing?
Source: Euromonitor 2013
6. Consumer goods companies typically have to manage
three elements to achieve marketing success
Create desire
to consume
the brand
Maximise the
opportunity to
purchase the
brand
Motivate
retailers to
support the
brand
7. Effectively managing brands is about
connecting what we are doing with
consumers with what happens in stores
Consumer
priorities
Shopper
behavior
Channel
priorities
In–store
marketing
Investment
in customers
8. How does technology affect our marketing?
Consumers
have different
brand
relationships
Shopper
path to
purchase is
changing
New
channels
Different
channel roles
New
environments
within which
to influence
shopper
behavior
New
customers
New
investment
requirements
9. The consumer communication world is fragmented;
and is fragmenting further at unprecedented rates
Global advertising spend by category
CAGR
(2006-2010)
450
Mobile advertising
300
250
100
50
20
Interactive TV promotions
19
19
20
Global cable/multichannel
Traditional ad
formats 77.6%
5
Global broadcast
200
150
Global internet
U.S. product placement
350
New ad
formats 22.4%
41
In-game advertising
400
5
U.S.MSO advertising
Global radio and outdoor
Global magazine
Global newspaper
U.S.local station
5
5
4
2
2
0
As media continues to fragment, reaching consumers is
increasingly more expensive
Source: Morgan Stanley
11. Bangkok and Jakarta are Facebook‟s busiest cities
List of cities on Facebook
#
City
Country
Users
Pen.
1.
Bangkok
Thailand
8682940
104.74%
2.
Jakarta
Indonesia
7434580
34.10%
3.
Istanbul
Turkey
7066700
62.98%
4.
London
United Kingdom
6139180
73.79%
5.
Bogota
Colombia
6112120
82.15%
6.
Sao Paulo
Brazil
5718220
29.88%
7.
Mexico city
Mexico
4294820
23.30%
8.
Santiago
Chile
4129700
73.35%
9.
Mumbai
India
3700460
18.95%
Buenos Aires
Argentina
3533840
28.52%
10.
Source: socialbakers, Sep2012
12. How does technology affect our shoppers?
Consumers
have different
brand
relationships
Shopper
path to
purchase is
changing
New
channels
Different
channel roles
New
environments
within which
to influence
shopper
behavior
New
customers
New
investment
requirements
13. The journey from consumer desire to a sale is getting
more complicated
Source used by media type
84%
83%
82%
81%
80%
79%
78%
77%
76%
75%
74%
Traditional media Internet sources
Source: Google inc. 2011
In-store
marketing
14. They use a plethora of different sites
What kind of websites do you purchase from most frequently when shopping online?
Online-Only Websites
Asia-Pacific
31%
Middle East/Africa
40%
Asia-Pacific
38%
39%
Europe
Latin America
Brick & Mortar store websites
Latin America
24%
21%
Middle East/Africa
40%
49%
37%
34%
Global Average
Asia-Pacific
31%
Latin America
Middle East/Africa
North America
Global Average
40%
40%
North America
Catalog/Phone-Order websites
Latin America
24%
21%
Middle East/Africa
49%
37%
34%
Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010
49%
37%
34%
31%
North America
Global Average
40%
38%
39%
Europe
19%
20%
40%
24%
21%
Asia-Pacific
38%
39%
Europe
19%
20%
Global Average
Multiple online store websites
40%
38%
39%
Europe
19%
20%
North America
31%
19%
20%
24%
21%
40%
37%
34%
49%
16. Social media has an enormous impact on the way
people make decisions about buying
I Use Social Media Sites to Make Purchase Decisions
100
90
19
23
80
31
36
38
48
70
50
50
40
52
54
56
60
82
83
85
50
40
81
77
30
69
64
62
52
20
50
50
60
48
46
44
10
18
17
15
AU
JP
NZ
0
VN
CH
TH
PH
ID
MY
HK
Yes
Source: Nielsen Global online Survey-April 2010
IN
No
TW
KO
SG
AP
Avg
17. Digital usage in shopping will increase :
70%+shopper want to shop with digital engagement
in the future
% of shoppers accessing sources „A lot‟ or „Somewhat‟ in Future
Direct Mail
87
Newsapaper
86
In-store
86
Store website using computer
75
Email from retailers
72
Store website using tablet
59
Social media site
37
Smart phone or mobile phone
10% today
Millennials Index = 176
31
In-store kiosks
43
Televisions in the store
42
Print
Source: Nielsen Digital Circulars Survey Q2 2011
60% today
Millennials Index = 114
Digital
Other
18. The path to purchase is affected dramatically
Thinking about household grocery shopping, which of the following activities have
you done in last month on any online connected device?
Global Average
Asia-Pacific
Conduct research online (for example, checked
price, read a consumer review)
Purchase a product online
Read a grocery retailer‟s circular/flyer online
Look for deals online
Look for coupons from an online coupon site
Compare prices for a grocery product online
Look up product information online
Browse a manufacturer‟s website for a grocery category
Provide feedback about a grocery category through
social media (wrote a review, blogged)
Use a digital shopping list
0
10
20
30
40
50
60
70
Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012
19. It is becoming increasingly hard to separate the
consumer and the shopper world
Consideration of the shopper
used to be limited to the in-store
world.
Shopper activities now clearly
take place outside that
environment.
We must still consider the
shopper and the consumer as
different targets, but we cannot
separate the two “worlds”
The consumer and shopper
marketing activities need to be
developed separately but
integrated completely
Consumer and shopper marketing efforts must be
intergrated
20. Shoppers are becoming increasingly heterogeneous
Their shopping journeys
are complex and varied
Their „pre-store‟
experience of the category
and brand is highly varied.
We need to carefully map
what is required at each
step of the purchase
journey
Different shoppers will
need different things at
each point: our
approaches must be
flexible and responsive
“One size fits all” will not work (not everyone is digital)
21. How does technology affect our brands?
Consumers
have different
brand
relationships
Shopper
path to
purchase is
changing
New
channels
Different
channel roles
New
environments
within which
to influence
shopper
behavior
New
customers
New
investment
requirements
22. The most obvious statement is that there will be new
channels: new places for shoppers to shop and buy
24. What is clear is that the roles that channels play may
also change
60% expect multichannel play from all retailers
41% would want to be recognized by the smartphone as they enter a
store
69% of Chinese respondents say they purchase more online per
transaction than in a normal store
80% in developing markets prefer browsing and purchasing online
56% would pay more in a bricks/mortar store if they had browsed
online first
51% see showrooming as the norm by 2020
Channel roles will change and continue to evolve
Source: Nielsen How Digital Influences How We shop Around The world, August 2012
25. Some manufacturers/distributors are using the
internet to create their own channels
Relationships with existing customers need to be considered
26. In-store is changing rapidly…
Consumption
opportunities
Shopper
path to
purchase is
changing
New
channels
Different
channel roles
New
environments
within which
to influence
shopper
behavior
New
customers
New
investment
requirements
27. While shoppers continue to interact with traditional
forms of marketing, many are also digitally engaged
while shopping
Over 66 percent of smartphone owners use their phone to
help them shop while in a store
Women are using their smartphones to get style advice and
feedback, search for product information, and look for special
offers and discounts while they shop
Source: Business Insider How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers, July 2013
28. There is still a need to develop an “in-store”
marketing mix to drive changes in shopping behavior
Availability
Shopping
behavior
Communication
Offer
The “rules of engagement” online are quite different
29. Ranges can become unlimited: how do we get found?
Brands must master how shoppers navigate in the retail world if
they are to be found
30. We have more media options with which to
communicate our messages to shoppers
An increasing complex landscape provides
consumer with a wide array of choices
Online
ECircular
Emails
Printable
Coupons
3
Website
3
3
1
Searching
for
coupons
2
Reading a
flyer/
Circular
3
3
Looking
for Deals
3
3
3
Digital
Magazines
Social
Search/
Display
Mobile
Copon
Text
Message
Mobile
Apps
3
3
3
3
In-store
3
3
3
3
Reviews
Social
Media
Kiosks
3
3
3
3
3
Mobile
3
3
Multiple touch points need to be managed and integrated
Source: Nielsen Digital Circulars Survey, Q2 2011
3
QE/Bar
Codes
3
31. And it appears that there will be an even higher
reliance on price discounts
Great shopper marketing is required to avoid a massive discount
dependency
32. The retail landscape is changing more rapidly than
ever
Consumers
have different
brand
relationships
Shopper
path to
purchase is
changing
New
channels
Different
channel roles
New
environments
within which
to influence
shopper
behavior
New
customers
New
investment
requirements
35. Online retail has a dramatic impact on a traditional
retailer‟s business
Like for like sales go down: stores become a liability
Marketing function grows in strength and influence
Multiple channels become the norm: channel teams
become a necessity
Price comparison becomes more of an obsession –
putting pressure on margins
Things change much more quickly – retailers knee jerk
This will have significant implications for your brand
36. Success will require continual adaptation of the entire
marketing approach
Recognize
that
relationships
with
consumers
will change
Not all
shoppers
are the
same – so
target
those that
matter
Let’s connect!
mikeanthony.me
facebook.com/engagetheexperts
twitter.com/shopperexperts
Map paths
to purchase
Understand
channel
roles
In-store
marketing
must be
flexible, ad
aptable, per
sonable
The retail
base is
more
dynamic
than ever:
prioritize
and invest
with care
37. Find out more in
“The Shopper Marketing Revolution”
“For those on the fast track of modern business (The
Shopper Marketing Revolution) is a must read.”
Paco Underhill
Author of Why We Buy: The Science of Shopping
“Invaluable to the careers of very many of the
marketing professionals in the industry."
Herb Sorensen
Author of Inside the Mind of the Shopper
Available now on Amazon!
In Thailand, ELCA (importer of several cosmetics brands) recently launched e-commerce website; used DKSH as logistics provider http://www.esteelauder.co.th/Targets under 30-year old consumer group who spend a lot of time onlineHopes to get 5-10% sales share from online