In Q1 2015, 23% of ad impressions on the InMobi network were on mobile websites, while 77% were on mobile apps. iOS showed significant growth, overtaking Android's share of impressions. The document also provides insights on the share of impressions by device manufacturers and operating systems, noting changes from Q4 2014.

1. @InMobiwww.inmobi.com/insights /
23%
Ad impressions on
InMobi network
globally are on
mobile websites.
77%
Ad impressions on
InMobi network
globally are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9500
Apple iPod
Handset Share Of Impressions Manufacturer’s Share Of Impressions
79.9% 17.1%
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
37% 30% 4% 4%
3%
19%
+0.9 +0.2
Others
63.8% 30.3% 1.7%
iOS Nokia OSAndroid
-0.8
+2.0
-0.4
3.0%
Feature
Phones
-1.1
22.9%
2.9%
6.4%
1.7%
1.1%
Device Share Of Impressions
-3.0 +2.0 -0.2 -0.3 +0.1 -0.3 -0.1 +1.8
iOS has shown significant
growth in Q1 2015 overtaking
Android
1.1%
GLOBAL MARKET OVERVIEW
2% 2%
OS Share Of Impressions Key Insight for Q1 2015
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015