Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Greg Petro, CEO, First Insight
Michael Gilbert, EVP, Product Development, Kohl's
Ann Joyce, Chief Customer Officer & EVP, Technology, Chico's FAS, Inc.
Mark Chrystal, Chief Analytics Officer, rue21
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
Arun Mani Managing Director Europe Freshdesk
Arun Mani joined Freshdesk in early 2016 with the goal of supporting the European market and growing the company’s presence in the region. His initial focus will be on the support and growth of the mid-market and enterprise business. Furthermore he is responsible for hiring exceptional talent in Berlin, to service customers in Europe and scale the business in the regions. Prior to joining Freshdesk, Mani built and scaled a global sales team for AppNexus, growing revenue of their core network business by five times in just three years. Mani previously worked at McKinsey & Company and Accenture, managing client relationships and advising C-level executives on growth strategies and sales enablement.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Transformation of Search Summit - The Era of Ecommerce - October 2018Clark Boyd
New research from ClickZ and Catalyst has found that the ecommerce customer journey is nonlinear and nonexclusive. Consumers visit Amazon and Google in great quantities, but there are numerous other, important retailers that advertisers largely ignore. This presentation highlights the key findings from the new report, as discussed at the Transformation of Search Summit in New York.
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
How opting an omnichannel strategy can dramatically improve the situation for your retail business. This Infographic explains it all. Click here to know more http://bit.ly/2N6p46o
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
We recently developed 3D viewer on webGL. It provides an innovative tool to examine the smallest nuances of a jewelry object from all angles. http://www.transpacific-software.com/3d-viewer/3d_engagement_ring_jewelry_viewer.php
With such a tool integrated in diamond jewelry e-store we expect better conversions
Can be integrated with #WooCommerce, #Magento, #OpenCart and #Prestashop
Shifting the Conversation: From Digital to Interactiveconvoagency
Conversation explains the shift in the digital marketing landscape from it's new traditional agency experience - includes research, statistics, and case studies.
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Greg Petro, CEO, First Insight
Michael Gilbert, EVP, Product Development, Kohl's
Ann Joyce, Chief Customer Officer & EVP, Technology, Chico's FAS, Inc.
Mark Chrystal, Chief Analytics Officer, rue21
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
Arun Mani Managing Director Europe Freshdesk
Arun Mani joined Freshdesk in early 2016 with the goal of supporting the European market and growing the company’s presence in the region. His initial focus will be on the support and growth of the mid-market and enterprise business. Furthermore he is responsible for hiring exceptional talent in Berlin, to service customers in Europe and scale the business in the regions. Prior to joining Freshdesk, Mani built and scaled a global sales team for AppNexus, growing revenue of their core network business by five times in just three years. Mani previously worked at McKinsey & Company and Accenture, managing client relationships and advising C-level executives on growth strategies and sales enablement.
Three Pillars of a Successful Mobile Marketing StrategyRetale
Christine Cline, Vice President of Marketing at Retale, shared at the 2017 PFMA Annual Conference how to successfully pivot your mobile marketing strategies to reach grocery shoppers on whatever device they may be using.
Transformation of Search Summit - The Era of Ecommerce - October 2018Clark Boyd
New research from ClickZ and Catalyst has found that the ecommerce customer journey is nonlinear and nonexclusive. Consumers visit Amazon and Google in great quantities, but there are numerous other, important retailers that advertisers largely ignore. This presentation highlights the key findings from the new report, as discussed at the Transformation of Search Summit in New York.
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
How opting an omnichannel strategy can dramatically improve the situation for your retail business. This Infographic explains it all. Click here to know more http://bit.ly/2N6p46o
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
We recently developed 3D viewer on webGL. It provides an innovative tool to examine the smallest nuances of a jewelry object from all angles. http://www.transpacific-software.com/3d-viewer/3d_engagement_ring_jewelry_viewer.php
With such a tool integrated in diamond jewelry e-store we expect better conversions
Can be integrated with #WooCommerce, #Magento, #OpenCart and #Prestashop
Shifting the Conversation: From Digital to Interactiveconvoagency
Conversation explains the shift in the digital marketing landscape from it's new traditional agency experience - includes research, statistics, and case studies.
Signagelive And Mindbomb Collaborate Their Respective Skills To Develop Inter...Jason Cremins
Signagelive and Mindbomb have collaborated their respective skills to develop an interactive digital signage solution. Mindbomb’s standalone web application (Screen nity) has been incorporated into Signagelive’s core technology platform, giving Yamaha Music a centralised digital signage network with interactive functionality and providing consumers with a seamless retail experience
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
What has been successfully established on smartphones and tables, eyefactive brings to tables and walls in large scale: unlimited multitouch technology on seamless displays in any size and shape, combined with innovative multiuser software available through the world's first b2b appstore.
For effective marketing as interactive digital signage solutions in public spaces, at points of sale & information, trade shows and events as well as collaborative teamwork in companies.
Real Estate and Retail - 3D Interactive VisualizationsSAHIL KUMAR
This PPT shows:
- 3D Interactive Visualization Developed for Real Estate and Retail Clients
- Deployment Platforms
- Workflow to import Raw Data into EON File formats
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
The Future of Retail is here. The entire world is a shopping platform and Retailers can no longer see digital and physical store as 2 different business models or even a different department in their organization. The digital and physical world has converged and the difference between winners and losers — are the companies and brands that are bringing digital behaviors into the physical world. This has had a domino effect on the entire industry. Digital behaviors in connected physical spaces are triggering Malls, Retailers and Municipalities to rethink their commercial spaces. Nomadic devices like mobile, connected cars, wearables and social platforms are increasingly playing a transformative role in business.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
AgilOne received survey responses from 70+ retail marketers which clearly shows that 2014 will be the watershed year for data-driven marketing and predictive analytics.
80% say that by the end of 2014 they will have some central customer data warehouse (but most do not yet collect all customer data) and 70% will try at least some form of predictive analytics (but most will only do this in the email channel).
While there is great interest, the survey also shows how immature most retail organizations are: 61% admits to not running any abandoned cart campaigns. Even fewer have win-back campaigns or VIP programs
AgilOne received survey responses from 70+ retail marketers which clearly shows that 2014 will be the watershed year for data-driven marketing and predictive analytics.
80% say that by the end of 2014 they will have some central customer data warehouse (but most do not yet collect all customer data) and 70% will try at least some form of predictive analytics (but most will only do this in the email channel).
While there is great interest, the survey also shows how immature most retail organizations are: 61% admits to not running any abandoned cart campaigns. Even fewer have win-back campaigns or VIP programs.
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
The State of Marketing - Insights from 2500 MarketersKyle Lacy
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Advertising & Promotional Practices Among U.S. Supermarket RetailersAptaris
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?
We'll examine:
- The advertising and promotional practices in the supermarket today with a look at expected use in the next few years.
- Learn how food retail advertising and marketing executives make the best use of their budgets.
- Various communications vehicles in order to be successful.
What it the current state of inbound marketing in 2020? How much budget are B2B marketers planning to put towards inbound marketing? And what channels, techniques and content formats are most popular for success? We asked over 200 B2B marketers to give us an insight into their inbound marketing approaches...
2017 Digital Retail Innovation: 9 Areas Retail Marketers are Investing and WhySailthru
Sailthru's research and strategy experts unveil new insights from a 2017 retail marketing trends study. Check out the presentation to learn the top trends fueling marketing programs that are exceeding goals, key areas where retail marketers are investing in innovation, practical applications for where and how AI is being tested and strategic recommendations on how to put these insights into action.
AgilOne Email Edition allows you to test and optimize email frequency and content for each of the customer segments, which are automatically synched back with your e-mail platform.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Methodology
• Survey of 132 mid-market retail executives
conducted in early January 2015.
Less than $50M 38
$50-$500M 49
More than $500M 45
Grand Total 132
3. Customer Data is no longer in the hands of IT
75%
11%
2%2%
10%
Marketing IT Data Analysis/Consumer Insights/BI Ecommerce Other
Prediction: Marketers will be the primary owners of customer data
4. Web and email are a necessity to most
Prediction: Web and email will continue to be top investments
60
65
70
75
80
Web Email
2014 2015
67%
77%
66%
76%
5. Print has become the least invested in channel
Prediction: Print advertising will continue to decline
0
12.5
25
37.5
50
62.5
Print Direct Mail Radio Tv Display
Which channels do you see declining in 2015?
48%
39%
35%
24%
14%
6. Omni-channel marketing is still immature, but growing quickly
Prediction: it may be several years until everybody has a unified view of customers
0
22.5
45
67.5
90
112.5
Don’t have a cohesive
omni-channel
marketing strategy
Don’t have a single
solution to manage
campaigns across all
channels
Don’t have a unified
view of their customers
86% 83%
68%
7. Omni-channel marketing is still immature, but growing quickly
Prediction: 2015 will be a year for investments in customer profiles and omni-channel
0
15
30
45
60
of those who don’t have a unified
view of the customer, plan to
invest in this area in the next 12
months
of those who don’t have a cohesive
omni-channel marketing strategy
plan to improve in this area in the
next 12 months
56%
42%
8. There are still significant obstacles to delivering omni-channel experiences.
Prediction: A new generation of omni-channel marketing solutions will emerge.
0
6.25
12.5
18.75
25
31.25
Understaffing Lack of access to customer data Siloed marketing solutions
What are the top road blocks to omni-channel marketing?
9. Poor data quality makes it difficult to implement predictive marketing
31%
55%
14%
Yes No Planning in the next 12 months
Prediction: Data cleansing will rise in priority during 2015
Do you de-duplicate, cleanse or update customer profiles daily?
10. The use of predictive analytics by marketers is on the rise
Prediction: By the end of 2015 most marketers will use some form of predictive analytics.
0
8
16
23
31
39
31%
24%
Marketers who don’t use any predictive analytics in their marketing
2014 2015
The use of predictive models in marketing increased 29% in the past 12 months.
11. Many marketers are running one form of personalized campaign or another
Prediction: No marketer will rely exclusively on batch and blast campaigns
0
8
16
23
31
39
87%
91%
Marketers who run at least one personalized campaign:
2014 2015
12. 2014 2015
Abandoned Cart 39% 55%
New Customer Welcome 53% 54%
Email Retargeting 36% 51%
Post Purchase Recommendation 24% 28%
Lapsed Customer Win Back 30% 27%
VIP Customer Program 26% 27%
Many marketers are running one form of personalized campaign or another
Prediction: No marketer will rely exclusively on batch and blast campaigns
Which of the following programs have you completely implemented?
13. Campaigns that rely on predictions are not yet widely adopted
Prediction: There will be an increase in the use of likelihood to buy models
Are you running each of the following predictive marketing campaigns?
0
7.5
15
22.5
30
Lapsed customer win back VIP Customer Program
Pre-purchase Recommendations Pro-active Touch of at Risk Customers
27% 27%
18%
7%
14. Key Take Aways
• Omni-channel marketing is still immature, but
growing quickly
• Most marketers use some form of predictive
models, and some form of personalized
campaigns.
• It will rapidly become unacceptable to run only
batch and blast campaigns.
• Many marketers still lack a unified view of the
customer and data cleansing.
• Omni-channel marketing and a unified view of the
customer are huge investment areas for marketers
in 2015.