The document discusses trends for 2011 and beyond for mobile advertising networks. It notes that InMobi is the world's largest independent mobile ad network, reaching 212 million consumers across 6 offices in 115 countries. It identifies four key trends - monetizing new markets globally, the rise of tablets, growing mobile commerce, and a creative renaissance in mobile content. The document provides tips for advertisers to take advantage of each trend, such as regionalizing products and creating tablet-optimized content.

1. 4/19/11 1 World’s Largest IndependentMobile Ad NetworkTrends for 2011 and BeyondApril1, 2011

3. 250 Employees

4. Backed by Kleiner Perkins

5. 31.5 Billion Impressions

6. 6 Offices

7. Live in 115 CountriesLondon San Francisco Tokyo Bangalore Singapore Nairobi

8. Trends for 2011 and Beyond 4/19/11 3 Monetization Strategies for New Markets Think Globally Tablets Matter Mobile Commerce Creative Renaissance

9. Think Globally 160 Million iOS Devices Globally 140 Million Android Devices Globally 300M+ and Growing* 4/19/11 4 Tips: Regionalize Your Product Abstract Out Text For Easy Translation Focus on Content That Has Global Appeal *Shipments to date according to Apple and Google 2011

10. Tablets Matter iPad and Tablets are Creating New Markets Tablet Mobile Eco-System is Still Emerging Lean Forward Experience 4/19/11 5 Tips: Create Tablet Optimized Versions Content For High Net Worth Individuals Remember It’s A Consumption Only Device

11. Mobile Commerce Groupon is Only the Beginning Frictionless Payment Systems Are Emerging In App Purchase Goes Global 4/19/11 6 Tips: Micro Payment Systems Now Widely Accepted Consumers Pay for Mobile Content Find Your Product’s ‘Infinite Treadmill’

12. Creative Renaissance Large Installed Based of High End Devices Mobile Content an Entertainment Experience Parity in the Data War - Focus on Creative 4/19/11 7 Tips: Consider Placements to Take Advantage Of This Advertisers Love Video – Accept It In Your App Avoid Non-Scalable Custom Ad Solutions

13. InMobi Introduces 3D Mobile Ads

15. Thank You 4/19/11 10 Contact Me: Gregory Kennedy gregory.kennedy@inmobi.com www.twitter.com/inmobi www.facebook.com/inmobi