Ujjwal Kabra from InMobi introduces App Publish, a service that simplifies distributing Android apps to alternative app stores. App Publish allows developers to submit their apps to multiple stores at once, handling localization, image requirements, and reporting/settlements through a single dashboard. This provides access to over 300 million additional Android users beyond Google Play by reaching users on independent, operator, and OEM app stores globally. App Publish aims to change the intense competition on Google Play by giving developers free access to this larger audience and potential for over 1 billion downloads.

1. Introduction to InMobi App Publish
Simplifying App Distribution for Android Developers
Ujjwal Kabra
4 April 2013

2. About me
• Joined InMobi in June 2009
• In Bangalore
• Engineering & Product
• Involved with App Publish for the last
year

3. ‣ Why are alternate App
Stores important?
Agenda
‣ Challenges in distributing
through alternate app Stores
‣ How does App Publish solve
these challenges?
‣ Demo
‣ Questions

4. Advanced users are looking
at alternate sources
Poor local / regional support
Why look beyond
Google Play?
Not available on all
devices
User mindshare - 800k apps
competing for attention

5. Alternate App Stores… How Many?
200+ Android
App Stores!
5

6. Closed Doors – No direct
developer programs
Complex Laws &
What are the Agreements
challenges in
publishing to
alternate app Increasing Efforts /
Low ROI
stores?
Reporting & Settlements

7. How
App
Publish
Works

8. WhatPublish – what we do for developers
App App Publish does
Android Apps Alternative App Channels
(or widgets, wallpapers, utilities) (Independent, Operator, OEM)
Downloads

9. WhatApp Publishdoes
The App Publish Difference
NORMAL APP
SUBMISSIONS PROCESS
(different for each store)
Android App Stores
Apps
Single platform lets you submit to
multiple stores at the same time

10. Marketing translations across all
required languages
Single portal makes submission management easier
Automated Image Manipulations
to satisfy 100s of Image
requirements

11. The best part is…
.. single dashboard to check reports & settlements

12. App Publish Demo

13. 4 Reasons for Developers to use App Publish
1. Intense competition in Google Play,
App Publish changes this
2. FREE to use NO SDK and all
downloads deliver a $ value to
Developer
3. Global reach, access to over 300m
Android users in over 150 other
stores
4. Estimating over 1b downloads to
target with reduce competition

14. Questions?

15. Thank Ujjwal Kabra
Product Manager
you.
ujjwal@inmobi.com
www.inmobi.com/app-publish
AppPublish-Support@inmobi.com
facebook.com/inmobi
twitter.com/inmobi