2. 1990s 1985 1990s 2000 2007 2013
Pre-Digital Internet Web browser Mobile Browser iPhone Mobile ad
spend
(Digital Advertising spend $20B) exceeds $10B
3. Mobile & Tablet
fast becoming
platform of
choice
Exploding
mobile data
usage driven
by video
Next billion
coming online
will be mobile
first
3rd party
application
downloads are
booming
Mobile
advertising is
taking off
Less
fragmentation
of mobile OS
The digital world is reorganizing around
mobile
4. Mobile Advertising Market
Global Ad spend projected to reach $11.4B in 2013
400% projected growth (2011-2016)
Mobile display advertising will dominate mobile search
Emerging markets are key growth drivers : Asia Pacific, LatAm, and CIS
Gartner, January 2013