Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
Why Now is Great Time to be Media Sales (and other Media Trends)Greg Stuart
This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media trends from 2010 and some material from my book, What Sticks, to make the case that Media Companies need to take more control over their future and much more responsibility for the effectiveness of the advertising (in fact it's imperative that they do so).
This is the 2nd time (first time was to Digital Media CEO’s from around the world) I've given a variation of this talk and the response has been extraordinary from Media Sales people. Appears this really strikes a nerve for Media companies and especially those that sell advertising today.
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
(Graham Brown mobileYouth) Mobile Youth Workshop Q3 2008Graham Brown
Summary of my Understanding Mobile Youth Workshop @ <a>The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague</a>.
Note includes extensive videos not available on PPT file. Head to http://www.mobileyouthnet.com to view on the street videos of mobile youth
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
Key insights from the 2013 Mobile Future in Focus include:
The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent.
The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptick in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users.
Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Keynote Presentation on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technolgies.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Borrell Conference on Local Media (Mobile)Greg Stuart
This is a keynote I gavea in March 2011 at a Borrel Local Online Advertising around the topic of Mobile marketing's relationship to Local. Focus is on how Mobile is the "missing" piiece to Local Advertisiing.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Business Marketing Association Presentaiton
1. Mobile Marketing Unleashed Review of MMA/BMA B2B Mobile Marketing Benchmarking Study BMA Unleashed, Chicago 2011 Greg Stuart Global CEO Mobile Marketing Association
2. Agenda Value of Change/Adoption Why Mobile Matters What Makes Mobile Unique MMA/BMA B2B Mobile Marketing Benchmarking Study Final Thoughts 2
3.
4.
5. $1 Billion Ad Spending Researched 1.1 Million EU & U.S. Consumers Surveyed
6. What We Found ANY additional channel adds value Added 10% to 1500% gains New media provide greatest ROI 75% of studies, most cost effective There are huge opportunities that are undiscovered / under-valued
7. Change is Constant 75% of U.S. Ad Pros expect to shiftmore than a quarterof their ad budgets away from traditionaloutlets in the next 5 years. KPMG January 2009
8. But Why Does Mobile Matter? 1. Because consumers are mobile and brands are following them
9. Mobile 3rd Most Used Media Channel Average number of hours per week spent with: Source: Microsoft Advertising Mobile Consumer Vertical Study - The Future of Mobile Advertising, Nov. 11, 2009
10. Mobile Internet Adoption Outpaces Computer Internet iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch 60 Mobile Internet iPhone + iTouch Launched 6/07 Desktop Internet Netscape* Launched 12/94 50 40 Mobile Internet NTT docomo i-mode Launched 6/99 30 Subscribers (MM) 20 Desktop Internet AOL* V2.0 Launched 9/94 10 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Source: Morgan Stanley
11. 2. Marketers Have a Different View This Time Around “If your plans don’t include Mobile then your plans are not finished.” Wendy Clark SVP Integrated Marketing Coca Cola 11
12. “I skate to where the puck's going, not to where it has been.” Wayne Gretsky – Ice Hockey legend
16. 235+ million unique users5+ Billion Other Devices Sources: - Population: U.S. Census Bureau at, March 2010 (http://www.census.gov/ipc/www/idb/worldpopinfo.php)) - TVs: Nationmaster Website at October 8, 2009. - PCs: Forrester Research, June, 2007.’ - Measuring the Information Society (2101). ITU. * CTIA 2011 and comScore 2010
17. 2. Mobile is a Collection of Channels Content Proximity
18. Text Messaging (i.e., SMS/MMS) MOST accessible mobile channel globally 5.7 Billion Daily in the United States (CTIA 2010) 6.1 Trillion texts sent worldwide in 2010
19. Mobile Web On the Rise Android OS Source: Sharma Consulting (2010) Apple OS 30% Smartphone Penetration today, 50% by end of year
20. The World of Apps KRAFT: 2010 MMA Overall Excellence Award Winner http://bit.ly/eamtLn http://bit.ly/eamtLn 11 Billion Apps downloaded 2010; Expect 80 billion by 2014 Apple OS Kraft iFood Assistant Source: Chetan Sharma
32. Introducing The MMA/BMA Benchmarking Study We looked at: The role of mobile in the marketing mix Current uses Most effective tactics Anticipated spend Industry needs/opportunities
37. Marketers Have Found Two Mobile Marketing Tactics Most Effective Mobile Websites for: Branding Awareness Acquisition Transactions Mobile Email for: Loyalty/Retention Customer Care
45. Key Take-Aways Marketers’ attention is clearly focused on Mobile Websites, Apps and Email But half don’t have Mobile Website or App Mobile enjoys a range of applications with a surprising emphasis at the top of the purchase funnel Clear gap between importance of mobile in the marketing mix and the ability to execute mobile tactics Possibly due to low levels of spend/education Spending expected to increase resulting in greater experience with mobile tactics Funding is a clear barrier to understanding the medium and its ROI Marketers will look first to sales linked to mobile programs and then to other forms of in-market measurement to justify investment
47. slide title Ford F-150 Case Study “Most Important Car Launch in Ford’s History.”Bill Ford
48. But Does It Impact Sales? Ford Media Mix * Cost of Portal Home Page Take-Over ad in study: $500,000 Cost of Portal Home Page Take-Over ad today: $2,500,000 Priceless! Traditional Media (TV, Magazines) $ $$$ Equal to +$1,350,000,000in U.S. Truck sales Equal to $750,000,000 inU.S. Truck sales * Approx. $200 Million Budget
49. Who do you want to be? “That’s it? B2B Marketer of the Month, August ‘97!”
Today I’m going to discuss three big noticeable change; the number of channels available, the language of marketing and consumer behavior. What I am not going to lead with is the changes in the technology available, although it will have a role to play
The mobile phone far outstrips the reach of any other media channel in the world, it is the 7th mass-mediaThe mobile phone is a global media channelCompare and contract the numbers, mobile phone usage worldwide (4.6 billion phones, 3+ billion unique mobile subscribers), to that of other mass-market consumer products, like PCs or TVs. Point how fast the mobile phone has been adopted, in just 8 years, use grew from 1 billion to 4.6 billion users, by all accounts this is adoption rate far exceeds the adoption rates of all other consumer media channels (just think how long TVs have been in the market, 60 years). Mobile penetration is the highest in developed markets, largest areas of growth will come from developing markets. http://communities-dominate.blogs.com/brands/2010/11/preview-of-mobile-stats-to-end-of-year-2010-52-billion-subscribers-350m-people-got-their-first-phone.html2.3 Billion people have only one mobile phone account and phone (61% of all people who have a mobile)1.1 Billion people have two accounts (29%)350 Million people have three or more mobile accounts (9%)
Please check all of the mobile marketing tactics your company is intending to implement this year. You may check more than one tactic for each marketing objective.
Which mobile marketing tactic will be the single most important to your company this year? Please select one.
Please check all of the mobile marketing tactics your company is intending to implement this year. You may check more than one tactic for each marketing objective.
Please rate each of the following mobile marketing tactics in terms of its importance to your company this year.
How would you rate your company’s ability to execute each of the following mobile marketing tactics?
Please rate each of the following mobile marketing tactics in terms of its importance to your company this year.