Tablets have overtaken smartphones in the amount of traffic to websites globally. Tablet users browse more pages per visit than smartphone users. Retail websites receive the most tablet traffic, while telecom and media sites see more smartphone traffic. iOS and Android dominate the mobile landscape, accounting for nearly 90% of traffic in the countries analyzed. Tablet usage leads to more frequent, in-depth reading sessions of digital magazines compared to smartphones. Mobile video consumption is rising rapidly and now accounts for over 10% of total digital video starts.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
A new report by Adobe Digital Insights (ADI) has a critical takeaway for automotive marketers: Consumers now turn to digital channels for buying information and are visiting third-party sites more than dealership sites.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
A new report by Adobe Digital Insights (ADI) has a critical takeaway for automotive marketers: Consumers now turn to digital channels for buying information and are visiting third-party sites more than dealership sites.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Les enjeux du marketing mobile à l'heure de RGPD et de l'ultra-personnalisati...Philippe Dumont
Harris Interactive, Azetone et FollowAnalytics présentent une toute nouvelle étude auprès de plus de 200 professionnels du mobile sur les enjeux du mobile en 2018
Dans cette présentation, vous découvrez notamment comment :
- Mesurer quels canaux vous apportent le plus d’installations
- Segmenter simplement vos utilisateurs
- Booster l’engagement de vos utilisateurs
- Et maximiser les conversions dans votre appli
Azetone - Comment optimiser l’expérience utilisateur de son appli mobile ?Philippe Dumont
Si les marketeurs et développeurs mobiles investissent massivement en ASO (App Store Optimization) tout comme en acquisition de téléchargements d’applications, ils négligent parfois les problématiques d’expérience utilisateur, et la nécessité d’engager une véritable stratégie de UXO (User Expérience Optimisation).
Des critères tels que la récurrence de l’utilisation, de l’engagement des utilisateurs, voire des conversions des visites en ventes, sont pourtant des indicateurs clés de réussite d’une application, et imposent de disposer des bons outils et des bonnes méthodologies.
Découvrez au travers de nombreux exemples clients :
- Qu’est-ce qu’une expérience utilisateur réussie sur mobile ?
-Quels sont les outils à adopter pour bien comprendre les comportements utilisateur ?
- Quelles sont les bonnes pratiques ou au contraire, celles à éviter ?
- Quel bénéfice peut-on attendre de l’UXO ?
Infographie : Les enjeux marketing mobile en FrancePhilippe Dumont
Etude Harris Interactive - Azetone - HPE couvrant :
- Les principales priorités mobiles des entreprises
- Les défis auxquels sont-elles confrontées et comment y répondent-elles
- Les résultats du match sites vs applications mobiles
- Les initiatives et investissements des entreprises dans les applications mobiles
Infographie shopping mobile : Chiffres et tendances 2016 en France et dans le...Philippe Dumont
Cette infographie réalisée par RetailMeNot présente rapidement mais avec un luxe de détails et de comparaisons où en sont les pays les plus développés en matière de m-commerce en Europe et en Amérique. Paniers moyens, dépenses annuelles, modes d'achats... bref un "must-have"...
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
E marketer webinar b2b mobile marketing trends 2016Philippe Dumont
En parlant mobile, on se cantonne (trop ?) souvent au monde du B2C. Pourtant le B2B est au moins autant bouleversé par le mobile que le consommateur final.
C'est ce qu'eMarketer a décidé de démontrer lors de ce webinaire en illustrant les 6 grands points d'entrée du mobile dans le B2B.
Comme les autres éléments du mix marketing, la publicité bascule vers le digital ainsi que le montre le dernier observatoire de l'ePub du DRI par PwC.
Mais le mobile est le principal facteur de transformation, introduisant un nouveau media, de nouveaux formats et de nouveaux modes d'achat de la pub...
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
Credoc rapport enquete diffusion tic france cge arcep nov2015Philippe Dumont
Ce rapport du Crédoc est une véritable mine d'information sur le comportement des consommateurs et son évolution sur ces dernières années...
Bref un "must-read" pour comprendre l'impact profond que le mobile imprime sur la société française
Petit déjeuner du Marketing Mobile : monétisation des applis Philippe Dumont
A l'occasion du petit déjeuner du Marketing Mobile organisé par la Mobile Marketing Association sur "comment développer du business avec son application mobile en 2016", on a pu découvrir cette présentation qui résume le potentiel actuel du mobile en terme de publicité, d'achat in-app et de m-commerce.
Les données de traffic et de vente sur Smartphone et sur Tablette en France Philippe Dumont
Chiffres de la rentrée 2015 vues par IBM: IBM vient de publier cette infographie qui présente en une page les toutes dernières tendances d'usage et de ventes en ligne en France sur la période de la dernière rentrée scolaire.
On y découvre notamment l'importance relative des smartphones et tablettes en matière de part d'audience et de m-commerce.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
The State of Mobile Benchmark
1. The State of Mobile Benchmark
Adobe Digital Index
2. ADOBE DIGITAL INDEX
Mobile’s on the move
Mobile devices have changed the way consumers interact with
businesses. Marketers should understand the trends, strengths,
and weaknesses of both tablets and smartphones in order to
present the right experience to the different mobile customers.
Table of contents
Mobile browsing
01 Tablet versus smartphone growth
02 Traffic share by country
03 Traffic share by industry
04 Smartphone operating systems by country
05 U.S. smartphone operating system growth
06 Smartphone manufacturers by country
07 Tablet operating systems by country
Mobile reading
08 Digital magazine readership growth
09 Engagement by device type
The State of Mobile Benchmark - Q2 2013
Mobile viewing
10 Video on mobile devices
Mobile social media
11 Engagement on mobile devices
Mobile shopping
12 Conversion by mobile device type
13 Glossary
14 Methodology
3. ADOBE DIGITAL INDEX
Mobile browsing
Tablet versus smartphone growth
In just three years, tablets have overtaken
smartphones in the amount of traffic they drive.
The findings:
• Globally, websites are getting more traffic from tablets
than smartphones.
• Internet users view 70% more pages per visit when
browsing on a tablet vs. a smartphone.
The opportunity:
While tablet and smartphone consumers are both mobile
users, they behave very differently. Tablet users actually
behave more like PC users in the way they
browse and engage.
The State of Mobile Benchmark - Q2 2013
1
SHARE OF PAGE VIEWS
TABLET
PROJECTION
SMARTPHONE
PROJECTION
10%
5%
0%
4. ADOBE DIGITAL INDEX
Mobile browsing
Traffic share by country
Consumers all over the world are trying tablets
for the first time. Internet users in western
countries have adopted tablets rapidly, while
their counterparts in Asia prefer to browse
via smartphone.
The findings:
• Smartphone traffic is similar between the U.S. and the U.K.,
but tablet traffic is much higher in the U.K.
• U.K. Internet surfers are more likely to browse through both a
tablet and smartphone than their German and French counterparts.
• In Japan and China, smartphones remain the browsing device of choice.
The opportunity:
Consumers use their various mobile devices differently. You need
to optimize your site for both the smartphone and tablet experiences.
TABLET SMARTPHONE
The State of Mobile Benchmark - Q2 2013
2
5. ADOBE DIGITAL INDEX
Mobile browsing
Traffic share by industry
Consumers’ preferences for tablets versus
smartphones vary depending on the type of site
they’re visiting. When shopping on retail and
e-commerce sites, users prefer tablets. Telecom
and media sites tend to be frequented more often
by smartphone users.
The findings:
• Retail websites get the most tablet traffic followed by auto and
travel & hospitality sites.
• Conversely, consumers prefer their smartphone when visiting
both telecom and media & entertainment sites.
The opportunity:
As tablets get smaller and smartphones get bigger you’ll need to
rely less on screen size and more on other cues like connection type
(Wi-Fi vs. cellular) and referral source to determine the best web
experience to offer.
The State of Mobile Benchmark - Q2 2013
3
TABLET SMARTPHONEMOBILE TRAFFIC SHARE
BY INDUSTRY
10%
5%
0%
6. ADOBE DIGITAL INDEX
Mobile browsing
Smartphone operating
system by country
Android and iOS are becoming more dominant
around the world. Other competing platforms
account for only a small percentage of the traffic.
The findings:
• AndroidTM
and iOS account for nearly 90% of smartphone
browsing in all six of the countries we observed.
• RIM and Symbian® maintain their strongest footholds in
the U.K. and China.
• Android share is largest in Japan.
• iOS is the leading operating system in the U.S., U.K., and France.
The opportunity:
As the market consolidates around iOS and Android, focus
your mobile experience on these two major players.
The State of Mobile Benchmark - Q2 2013
4
iOS
ANDROID
RIM
SYMBIAN
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY SMARTPHONE OPERATING SYSTEM
FEBRUARY 2013
7. ADOBE DIGITAL INDEX
Mobile browsing
U.S. smartphone
operating system growth
Even as sales of Android devices increase, iOS
has reemerged as the operating system most
often used for browsing in the U.S.
The findings:
• Today, iOS accounts for 49% of smartphone
browsing in the U.S.
• Android accounts for 45% of smartphone browsing.
• Over the last 12 months, RIM slid from a 5% to a 1%
share of visits in the U.S., and Windows® maintained
its 1% share.
The State of Mobile Benchmark - Q2 2013
5
U.S. SMARTPHONE SHARE OF VISITS
FEBRUARY 2013
4%
2%
0%
60%
40%
20%
0%
iOS ANDROID RIM
RIM WINDOWS SYMBIAN LINUX® BADA
8. ADOBE DIGITAL INDEX
Mobile browsing
Smartphone manufacturers
by country
In five of the six countries we featured, Apple
and Samsung devices accounted for the majority
of smartphone website traffic. Japan was the
only outlier.
The findings:
• From February 2012 to February 2013, the share of online visits
from Samsung devices has grown at the expense of other
manufacturers who produce Android-based devices.
• No manufacturer besides Samsung and Apple has gained
more than a 1% market share in the U.S. in the last year.
• In Japan, its DoCoMo, not Samsung, that accounts for
significant percentage of mobile visits, closely rivaling Apple.
The State of Mobile Benchmark - Q2 2013
6
APPLE SAMSUNG HTC MOTOROLA RIM
APPLE
SAMSUNG
HTC
DOCOMO
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY SMARTPHONE MANUFACTURERS
FEBRUARY 2013
40%
20%
0%
9. iOS ANDROID WINDOWS LINUX RIM
ADOBE DIGITAL INDEX
Mobile browsing
Tablet operating systems
by country
When it comes to browsing on tablets, Apple
has a commanding lead in all six of the
countries we featured.
The findings:
• iOS dominates tablet browsing with over 77% of the share
in the six countries measured, and continues to increase its
share of tablet visits.
• In the U.S., iOS grew by nearly 10% year-over-year with the
release of the iPad 3 in March 2012, and iPad 4 and Mini in
November 2012.
The State of Mobile Benchmark - Q2 2013
7
iOS
ANDROID
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY TABLET OPERATING SYSTEM
FEBRUARY 2013
100%
80%
60%
40%
20%
0%
10. ADOBE DIGITAL INDEX
Mobile reading
Digital magazine
readership growth
Publishers of digital print content are enjoying
steady growth in readership due in part to
release of new devices and further adoption
of digital magazines.
The findings:
• From August 2012 to February 2013, there was a 200% average
growth in readers of digital publishing apps.
The State of Mobile Benchmark - Q2 2013
8
SECOND QUARTILE
THIRD QUARTILE
AVERAGE PUBLICATION
AVERAGE REACH GROWTH
AUGUST 2012 - FEBRUARY 2013
11. ADOBE DIGITAL INDEX
Mobile reading
Engagement by device type
Most digital magazine consumers read with tablets.
Tablet use leads to more frequent, in-depth, and
longer reading sessions compared to smartphones.
The findings:
• Seventy-five percent of reading sessions occur on tablets,
and 23% on smartphones. When compared to smartphone
readers, tablet readers:
_
Open their app twice as often per month
_
Read three times as many pages each time they read
The State of Mobile Benchmark - Q2 2013
9
READING SESSION USAGE
FEBRUARY 2013
FREQUENCY
READS/MONTH
ENGAGEMENT
PAGES/READ
1.7
2.9
10.0
30.3
12. ADOBE DIGITAL INDEX
Mobile viewing
Video on mobile devices
Mobile video consumption is on the rise. By Q4 2012,
mobile video starts—including both smartphones
and tablets—have tripled year over year and currently
account for over 10% of total digital video starts.
The findings:
• Video starts on smartphones tripled year over year from 2011 to 2012.
• Tablet video consumption slightly outpaced smartphones in
video starts.
The opportunity:
The growing mobile audience provides incremental engagement and
revenue opportunities for advertising. Tablet viewers, in particular, are
early adopters who typically spend more money, book more trips, and
consume more media content. Publishers can capitalize on this target
audience with high CPMs and incremental impressions.
The State of Mobile Benchmark - Q2 2013
10
ALL MEDIA VIDEO VIEW RATE
Video view rate is defined as video starts divided by visits.
SHARE OF VIDEO STARTS
Share of video starts are defined
as the device type video starts
divided by total video starts.
96.9% PC
1.8% TABLET
1.3% SMARTPHONE
89.6% PC
6.5% TABLET
3.9% SMARTPHONE
13. MOBILE SHARE OF NEW PAGE LIKES
JANUARY 2012 - APRIL 2013
ADOBE DIGITAL INDEX
Mobile social media
Engagement on mobile devices
Mobile accounts for a growing share of social media
engagement. Mobile consumers like the strides
Facebook is making to improve the user experience
on smartphones and tablets.
The findings:
• One third of all likes on Facebook now occur via a mobile device.
• After a slight dip at the end of 2012, the mobile share of Facebook
“likes” jumped 56% between December 2012 and January 2013.
The opportunity:
Mobile and social go hand in hand. Use mobile specific
offers on social media channels to reinforce this
natural affinity.
The State of Mobile Benchmark - Q2 2013
11
14. ADOBE DIGITAL INDEX
Mobile shopping
Conversion by mobile device type
When shopping online, consumers use tablets like
a PC to compare products and make the purchase.
They use smartphones for quick references like
price checks and finding store locations.
The findings:
• Conversion rates on tablets are three times greater
than on smartphones.
• Tablet conversion rates still don’t match those of PCs.
The opportunity:
Differences in conversion rates point to the use cases
shoppers have in mind when they choose to use a tablet
or a smartphone. Retailers should not treat all mobile visits
the same.
The State of Mobile Benchmark - Q2 2013
12
RETAIL CONVERSION
DECEMBER 2012
15. ADOBE DIGITAL INDEX
Glossary
• Average Reader Growth: Unique visitors by month divided by August 2012 unique visitors.
• Download Completion Rate: Download starts divided by download completes.
• Consumption: Time spent divided by month.
• Conversion Rate: Orders divided by visits.
• Engagement (Reading): Pages divided by reading session.
• Frequency (Reading): Reading sessions divided by month.
• Like Share: Likes divided by total likes.
• Page Views Share: Page views divided by total page views.
• Video Start Share: Video starts divided by total video starts.
• Video view rate: Video starts divided by visits.
• Visit Share: Visits divided by total visits.
The State of Mobile Benchmark - Q2 2013
13
16. ADOBE DIGITAL INDEX
Methodology
The data for The State of Mobile report was pulled from:
• Mobile browsing statistics were based on analysis of more than 150 billion visits to 1,500+ websites
worldwide between January 2012 to February 2013.
• Mobile reading statistics were based on analysis of 223.5 million reading sessions to 100 digital
magazine apps between January 2012 to February 2013.
• Mobile viewing statistics were based on analysis of 19.6 billion video starts on 50 media websites in 2012.
• Mobile shopping statistics were based on analysis of 500+ retail websites in December 2012.
Visit our website:
adobe.com/go/digital_index
Read our blog:
blogs.adobe.com/digitalmarketing/?s=digital+index
Follow us:
@AdobeMktgCloud
Ask a question or make a suggestion:
digindex@adobe.com
The State of Mobile Benchmark - Q2 2013
14