8/31/11<br />1<br />How Device Manufacturers Can Appealto Android App DevelopersGregory KennedyDirector, Global Marketing<...
8/31/11<br />2<br />We’re A Mobile Ad Network<br />
8/31/11<br />3<br />We’re A Mobile Ad Network<br /><ul><li>43.7 Billion Monthly impressions
Live in 165 countries
313 M Consumers reached
Backed by Kleiner Perkins </li></ul>London  <br />San Francisco  <br />Tokyo  <br />Bangalore  <br />Nairobi  <br />Singap...
About Me<br />Bangalore, India<br />Hong Kong, China<br />Moscow, Russia<br />London, England<br />8/31/11<br />4<br />
Global Device Share: Q2 2011<br /><ul><li>1 out of every 10 ads in Q2 globally was on an iPhone.
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Huawei Presentation - Gregory Kennedy

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Ten tips on how device manufacturers can appeal to Android app developers.

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Huawei Presentation - Gregory Kennedy

  1. 1. 8/31/11<br />1<br />How Device Manufacturers Can Appealto Android App DevelopersGregory KennedyDirector, Global Marketing<br />
  2. 2. 8/31/11<br />2<br />We’re A Mobile Ad Network<br />
  3. 3. 8/31/11<br />3<br />We’re A Mobile Ad Network<br /><ul><li>43.7 Billion Monthly impressions
  4. 4. Live in 165 countries
  5. 5. 313 M Consumers reached
  6. 6. Backed by Kleiner Perkins </li></ul>London <br />San Francisco <br />Tokyo <br />Bangalore <br />Nairobi <br />Singapore <br />
  7. 7. About Me<br />Bangalore, India<br />Hong Kong, China<br />Moscow, Russia<br />London, England<br />8/31/11<br />4<br />
  8. 8. Global Device Share: Q2 2011<br /><ul><li>1 out of every 10 ads in Q2 globally was on an iPhone.
  9. 9. Most devices hold less than 2.4% global share
  10. 10. The top ten handsets are mostly smartphones</li></ul>Source: InMobi Mobile Insights – Network Research, Q2 2011<br />8/31/11<br />5<br />
  11. 11. 8/31/11<br />6<br />IDEOS Could Scale Bigger than iPhone<br />
  12. 12. 10 Ways to Appeal to Android Developers<br />8/31/11<br />7<br />Increase Your Device Footprint<br />Support Open Standards<br />Have Unique and Useful Features to Differentiate<br />Provide Alternative App Distributions Channels<br />Foster an App Eco-System (Developer Funds)<br />Give Hardware Away to Developers for Testing<br />Encourage Unique Content to Differentiate<br />Build a Relationship With a Monetization Partners<br />Prove Access to Global Markets<br />Be Creative and Don’t Try to Copy Apple<br />
  13. 13. Questions and Answers<br />8/31/11<br />8<br />Contact Me:<br />Gregory Kennedy<br />gregory.kennedy@inmobi.com<br />www.twitter.com/inmobi<br />www.facebook.com/inmobi<br />

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