My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
The Culprits • Real-Time • Storage & Power • Social Media • Entertainment (Video & Music) • Notification • Location-based Services • Mobile Ads & Marketing • Personal Medium • Portability • Web Accessibility • Robust Design Usability • Low-cost
The Market 7 BillionPopulation http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
Desktop vs. Mobile http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
Mobile Habits• 86% of mobile Internet users are using their devices while watching TV• 29% of mobile users are open to scanning a mobile tag to get coupons• Americans spend 2.7 hours/ day socializing on their mobile device. • 2X spent on eating and 1/3 of their sleeping time. • 91% of mobile Internet is used to socialize vs 79% desktop.
Enterprise adoption• Corporate Usage • 40%: E-mail • 38%: Mobile Phones • 35% Texting • 30% Social Networking • 23%: IMs• 43%: Plan to incorporate mobile• 38%: Using more than 2010 http://elearningexamples.com/wp-content/uploads/2011/05/Infographic-Enterprise-Mobile-Explosion.jpg
Mobile Commerce :$31Bln by 2016 :39%/yr http://tecture.com/Blog/Mobile+Ecommerce+to+Reach+31+Billion+by+2016
Global Future• PC’s decline = Tablets & Smartphone increase.• Accelerated enterprise adoption.• Mobile Security• Cloud Computing• Advance phones• Near-Field Communication (NFC)• Social shopping (Mobile eCommerce)• Mobile advertising explosion• Mobilization of the “Web” & Geo- location
Key mindset • Integrating Physical & Digital & Social elements. • Seamless experience in real-time. • On-the-go mentality. • Value-based creation (1X) • Focus on the user. • Desktop is not Mobile. • Reduce overhead with cloud.