Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space

2. Hello

3. A new era is dawning on
the real estate
transaction space

4. Technological evolutions

5. technological advancements create the possibility of a
far be er customer experience
Technology

6. 1. The iPhone launched a mobile revolution
2. Social Media created the possibility for small businesses to
create their own media a on a shoe-string budget
3. E-commerce showed customers how to shop, compare and
review products and services from the cosiness of their own
homes
Technology

7. many industries have seen dramatic changes…
Technology
The opportunities that technological advancements present for
be er customer experiences have been largely ignored by some
established industry players.

8. Retail - Amazon

9. Television - Netflix

10. Transport - Uber

11. A major shi in the real estate market has yet to
happen, but make no mistake.
That moment is now !
Technology

12. Next gens

13. The next gen customer
Next generation customers will almost fully power the
market within the next 5 years

14. The next gen customer
born from 1980 to 2000
o en first-time buyers or tenants
in 2017 more than half of all first-time buyers are next gens
next gens account for 35% of all home buying transactions
- share has grown consistently over the last 4 years

15. “Next generation customers” are
mobile, tech savvy, and expect
exceptional levels of service

16. A ending and marketing to this
new generation of real estate customers
is a totally new ballgame

17. Mobile
• Internet usage is now far larger from a mobile than from on any other device
• Users spend on average 69% of their media time on mobile
• 80% of social media time is spent on a mobile device
• 70% of consumers delete emails that don’t render well on a mobile device

18. Mobile

19. Mobile
• 58% of next gen home buyers found their home via mobile
• 46% of buyers’ age 37 to 51 found their home via a mobile
• 72% of all buyers used a mobile device in their home search

20. Mobile
A business that doesn’t have a strong mobile
presence is in trouble !
This goes far beyond mobile responsiveness
content
functionality
UX design

21. • There are 1.74 billion mobile active users on Facebook
• There are 1.15 billion mobile daily active users.
• 1.37 billion people on average log onto Facebook daily (mobile + other devices).
Social Media
So in case you had any lingering doubts,
Facebook is too big to ignore.

22. Social Media
Being on social media doesn’t mean posting
a listing occasionally
generate interesting, immersive content on a regular basis
and engage with customers

23. Social Media
Inman Connect Gary Vaynerchuk Keynote

24. Efficiency & ease-of use
Next gens are constantly bombarded with
a ention grabbing “triggers”

25. Efficiency & ease-of use
access to information instantly
chat be er than phone
book a viewing without back and forth emails
visually immersive content
they want

26. Efficiency & ease-of use
access to information instantly
chat be er than phone
book a viewing without back and forth emails
visually immersive content
they want

27. Understanding what this means and adapting to it by
tapping into the right technologies to provide greater
customer experiences
The key

28. The threat

29. Telling yourself that you can continue to
do the same thing because
“it works“
The threat

30. About Netflix
Blockbuster went bankrupt in 2010 and Netflix is now a
$28 billion dollar company, about ten times what
Blockbuster was worth.

31. About the iPhone
Palm is no longer with us. Nokia owned about 63% of the
mobile phone market at the end of 2007.
Today it’s less than 5%.

32. The opportunity

33. Some have already started to fill the gap between the
next gen customer expectations and the service
conventional actors provide by leveraging technology
to create extraordinary customer experiences
The opportunity

34. The opportunity
Compass just raised 100mio$ at a 1.8$Bio valuation &
continues to expand in the US and a ract top agents
Reffkin, Compass’s CEO

35. Thanks !