Internet Marketing
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In 2012, the majority of the U.S. population will be internet users, with most consumers researching products and brands online before making purchases. While search and social media have transformed shopping behaviors, many car dealerships still rely on outdated advertising approaches. To remain relevant, dealerships must transform their marketing strategies to match how today's consumers research and buy cars primarily through digital channels.
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It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.
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The survey’s main objective was to better understand the auto preferences of U.S. Hispanics mobile consumers.11 digital trends in 2011
This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
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1) The study surveyed over 23,000 consumers across 19 countries, including over 2,000 US consumers, to understand factors influencing consumer mobility and transportation decisions as new models like car sharing emerge.
2) The study found that Gen Y consumers are more open to alternative transportation options and less loyal to vehicle ownership compared to other generations. Over half of Gen Y sees themselves driving an alternative powertrain vehicle within 5 years.
3) While Gen Y consumers are more receptive to new technologies and see benefits, safety technologies are preferred over connectivity features. Most consumers are not willing
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Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
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Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
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Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
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The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
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The annual report discusses Telkomsel's transformation into a digital business to adapt to changing market dynamics and consumer behavior trends driven by digital technology. It outlines Telkomsel's strategy to grow its digital services across four pillars: digital advertising, digital enterprise solutions, digital payments, and digital lifestyle services including games, social media, music and more. The report also notes that Telkomsel needs innovation to address challenges like declining revenue from traditional voice and SMS services as the cellular market reaches maturity, and increasing competition from over-the-top players and other digital services.
Why Millennials Aren't Buying Cars
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
Moblie consumer
This document discusses trends in consumer behavior and technology that are impacting marketing. It notes that while internet usage in Canada is high, many small businesses still lack an online presence. Consumers are doing extensive online research prior to purchases. Mobile internet usage and smartphone ownership are growing rapidly and will continue to change consumer habits. The document provides recommendations for marketers to have an online and mobile-friendly presence, utilize social media and location-based advertising, and provide measurable multi-media experiences to engage consumers.
Digital China 2015
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Presentation how consumers use technology
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
Ronak Desai PPt
This document discusses research into the effectiveness of e-commerce among consumers in India, particularly youth. It notes that 61.2% of Indians are under 30 and penetration of digital products is highest among youth. E-commerce is growing rapidly in India, driven by the youth demographic as the country's online community stands at 125 million users. The research design involves a questionnaire survey using both primary and secondary data with a sampling of 100 people. The hypothesis is that e-commerce has a direct impact on the spending habits of young consumers. Key findings are that 57% of people shop online and prefer it for convenience, and internet marketing is seen as the most effective form of marketing with a bright future.
Digital leadership discussion paper
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Technology and Consumer Behaviour
People use technology for entertainment, to connect with friends and relatives, to stay informed and to buy.
Digital luxury experience_2013
This document summarizes research from the Altagamma-McKinsey Online Observatory on digital trends in the luxury goods market. Some key findings include:
- Digital interactions now influence over 45% of luxury purchases, with pure online sales doubling in recent years and expected to reach 20 billion euros or 6% of the total luxury market by 2017.
- More than 70% of luxury shoppers own smartphones and about half own tablets, driving greater mobile engagement with brands online and influencing in-store purchases.
- While social media accounts for over half of all online mentions of luxury brands, fewer than one in three luxury shoppers actively post opinions online, and only 3% of posts are negative in sentiment.
The Importance and Function of Your Website in Digital Marketing
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
IRIS_Digital Landscape Proposal_Apr, 2016_1.ppt
This document discusses the digital landscape and e-commerce conditions in Indonesia. It provides details on internet and smartphone usage trends driving e-commerce growth. The document then analyzes online shopper behavior in Indonesia based on demographics and purchase categories. It also summarizes survey findings on the behaviors of 53 contact lens users in Indonesia regarding their product usage and preferences when purchasing online. Finally, it proposes developing a web-commerce site for selling contact lenses and outlines a marketing campaign approach involving digital efforts like social media, banners ads, and search engine marketing to promote the site.
Research.pptx
The document provides information about audience research and existing fashion brands. It analyzes the demographics, interests and behaviors of Instagram users. It also examines the website and Instagram of the brand ASOS. Some key points:
- Instagram's largest audiences are aged 25-34, followed by 18-24. Females make up 51% of users. Top interests are travel, music and food.
- ASOS targets a similar demographic to the author's (ages 18-25). Its website uses large images and features sales to attract customers. Its Instagram uses influencers, celebrity content and varied creative images.
- Examining existing successful brands provides inspiration for styles, techniques and strategies to engage the target
The Millennial Renter is Here! Are You Ready? (Property Management Industry)
Millennials have taken rental housing by storm, making up more than 40% of the market. If you’re not prepared to attract and retain this modern renter, you’re going to lose out to a competitor that will--it’s that simple! In this presentation Aimee Miller, VP of Marketing from AppFolio shares statistics and data that will help you understand how the modern renter communicates and thinks, what's important to them and what you should be doing to attract and serve this growing demographic. Flip through the slides to learn more!
Digital Strategies York Region Workshop: Part Two
This document discusses trends in social media and mobile fundraising. It notes that 84% of social media use is for customer service and engaging customers on social media can increase sales by 15-30%. Facebook is a major player in fundraising, with 14% of traffic to donation pages coming directly from Facebook. It also discusses the growth of mobile use of social networks and that mobile traffic to charity pages is driven by the rise of smartphones/tablets and email. Responsive design and a "mobile first" approach are important. Social advertising on platforms like Facebook is discussed as an effective fundraising tool.
Competitive analysis of jabong and myntra
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HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
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Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Selling Promotional Products Online
InkHead Promotional Products examines the current state of eCommerce as it relates to the promotional product and advertising specialty industry.
Google's Year in Search 2016
Get up to date with all the digital trends in India with this comprehensive 60 page book from Google India. An absolute must for anyone in the marketing industry. Strongly recommended for all others.
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The 2015 DigitasLBi Connected Commerce Study shows interesting new trends and findings on digital commerce specifically for Belgium.
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The Importance and Function of Your Website in Digital Marketing
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
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McKinsey’s Digital Transformation Framework
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Internet Marketing
- 1. It’s time to… TRANSFORM your marketing.
- 2. In 2012 there will be 239 million internet users in the U.S., representing 75.65% of the total population.
- 3. 91.4% of consumers go to the Internet before… …buying a car.
- 4. 70% of the links search users click on are organic – not paid
- 5. K Keywords are the new neon signs
- 6. 78% of Internet users conduct product research online
- 7. Twitter’s active user base generates 90 Million Tweets per day.
- 8. Facebook will reach 143.4 million US users in 2012.
- 9. 24% of adults have posted comments or reviews online about things they buy.
- 10. Search engine marketing, social media, blogging & other Internet trends have fundamentally transformed the way people shop and purchase automobiles but many dealerships still use outdated & inefficient old fashioned advertising. TONY FRENCH
- 11. More than half of all Internet users read blogs at least monthly.
- 12. This is most dealership’s marketing mix. Online The Rest
- 13. 40% Of US households have a DVR
- 14. 51% of are more likely to buy the brands they fan.
- 15. WEB EQUITY Own Your Website Presence Online
- 16. The Average Consumer Only Visits 1.8 Dealerships in Person.
- 17. 1 out of every 8 minutes online is spent on Facebook
- 18. Mobile shoppers will reach 72.8 million in 2012.
- 20. If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki Chief of Staff, U. S. Army
- 21. 54% of Consumers Choose Their Dealer Online
- 22. Dealerships only increased advertising spending on the internet 19.1% in the last ten years. REALLY? NADA State of the Industry Report 2011
- 23. It ’ s t im e t o … TRANSFORM y o u r m a r k e t in g .