Interactive scotland mobile apps event

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A Gunn, INt Scot.

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Interactive scotland mobile apps event

  1. 1. Mobile Apps: Adding Value to your Business
  2. 2. Contents Interactive Scotland Mobile Platforms Mobile Applications
  3. 3. Interactive Scotland and our services Market research and intelligence Product and technology support Networking Events Develop your business Make the right connections
  4. 4. Contents Interactive Scotland Mobile Platforms Mobile Applications
  5. 5. Mobile evolution
  6. 6. What is a Smartphone ??
  7. 7. Smartphones are driving innovation
  8. 8. … with a variety of platform choices
  9. 9. … however choose your platform wisely
  10. 10. Mobile vs Mobility
  11. 11. Contents Interactive Scotland Mobile Platforms Mobile Applications
  12. 12. Each customer is different
  13. 13. … and different audiences
  14. 14. Number of smartphone apps
  15. 15. … however more downloads than others
  16. 16. Top 5 reasons for using apps
  17. 17. How many apps used per day
  18. 18. Average purchase per month
  19. 19. Costs in developing an application
  20. 20. Frequency of use
  21. 21. Most popular categories
  22. 22. … with growth in services
  23. 23. Demand for new applications
  24. 24. Finding applications
  25. 25. Churn in apps
  26. 26. Should I develop an application ? • Mobile has a vital part to play in the modern purchasing lifecycle • Almost 12% of UK consumers have received or downloaded coupons and vouchers via their mobiles • 5% of consumers use mobile for customer reviews and feedback • Although immature in its use in retail, mobile GPS technology has the potential to make shopping easier • Lacking legacy CRM systems stops companies understanding the full potential of mobile • The lack of usability and functionality remains a major obstacle to the growth of m-commerce • Apple iPhone offers the most opportunity for retail applications, for now • Mobile websites allow full commerce operations to be delivered to the Smartphone and Wap phone • iPhone is the most prominent platform in terms of brand and services • Symbian is the most widely distributed platform across a number of leading manufacturers’ devices • BlackBerry is not just used by business users, the number of consumers users is growing • Android is growing in popularity and new handsets are starting to rival the iPhone for mobile internet browsing and apps
  27. 27. Reasons for not shopping using mobile
  28. 28. Consider all services in an app
  29. 29. … and make a trade off – enterprise vs social
  30. 30. Web vs native application
  31. 31. … but develop for more platforms
  32. 32. The 4 deliverables… 1 Velocity – “give customers what they want, as fast as possible” 2 Visibility – “don’t surprise customers” 3 Value – “understand the medium, and deliver” 4 Variation – “never come out of beta”

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