This document summarizes the growth of digital media and over-the-top (OTT) services. It notes that viewers are increasingly consuming media on multiple screens and on-demand. New digital platforms are creating new behaviors and preferences for media consumption anywhere, anytime and on any screen. Examples are provided of Fox Sports' OTT offerings for second screen experiences and broadband TV. The document advocates adopting an anywhere, anytime approach to leverage viewer behaviors on OTT platforms.

1. CASBAAOTT&ConnectedMediaGroup
ANYWHEREANYTIMEANY-SCREEN SPORTS
James Miner
Digital Media
jamesminer@outlook.com
+65-9009-0411

2. “Linear TV may be losing its appeal…
…presenting both challenges and
opportunities for broadcasters
and content providers”
Francesco Venturini
Accenture Media & Entertainment
Image Credit – The Cable Guy Brillstein Grey

3. • INTRODUCTION
• WHY DIGITAL?
• DIGITAL MEDIA SAMPLES
• FINAL THOUGHTS
CONTENTS

4. OVER THE TOP & BROADBAND TV
Over the Top Video Services (OTT) and Broadband TV services
are transforming the way media is created, delivered and
enjoyed.
TV still leads at home, but new OTT and complimentary/second
screen experiences are emerging rapidly. These platforms are
creating new behaviors and changing preferences for media.
New Advertising and Commercial models will have to emerge.
We will continue to increase the amount of time that we spend
enjoying media across more and more devices… Anywhere,
Anytime, and on Any-screen.

5. • INTRODUCTION
• WHY DIGITAL?
• DIGITAL MEDIA SAMPLES
• FINAL THOUGHTS
CONTENTS

6.  77% of all TV viewers are multi-screening
 TV no longer commands our full attention
of all media
experiences are
screen based*
90%
*Google The New Multi-screen World Report 2012Photo: boxfish live demo
We Live in a Multi-screen World

7. Photo Credit RideThePine.com
Of Fans Check Favourite
Teams & Events At Least
Once a Day!
72%
Photo Credit RideThePine.com
It’s an on-demand world, Fans expect to get their
dose of sports whenever the mood strikes them

8. Mobile IP Traffic is Growing Faster than PC IP Traffic
Smart Phones
Globally in
2012
1BN
Data: Cisco Virtual Networking Index, Adobe Video Index 2013Image: Mashable , Code & Theory
Of Verizon’s Data
Traffic is Video
51%
*Verizon CEO Lowell McAdam

9. ericsson-mobility-report-february-2013
More Mobile Subscribers than TV Viewers
GLOBAL MOBILE
SUBSCRIBERS
4.4BN
GLOBAL TV
VIEWERS
4.2BN
Image credit: pvzcc.wikia.com

10. There has been 50% growth in video streams
since Q1 2011 led by News and Sports Content
More Video Starts in Q4
than ALL US Movie
Ticket Sales in 2012
11X
Adobe: The U.S. Digital Video Benchmark - Q1 2013
Photo image – AEREO

11. WELCOME TO THE POST PC ERA
4.3%
2012 Q1 2012 Q1 2012 Q1 2012 Q1 2012 Q1
-1.6%
-8.1% -8.3%
-13.9%
Source IDC PC Sales 2013

12. Global OTT Offerings are Growing Rapidly

13. OTT is Shaking up the TV Industry
has more U.S.
subscribers than
HBO
NETFLIX
Photo image – AEREO

14. • INTRODUCTION
• WHY DIGITAL?
• DIGITAL MEDIA SAMPLES
• FINAL THOUGHTS
CONTENTS

15. FOX Sports
Companion Service
brings fans closer to
all action Anywhere,
Anytime, on Any-
screen!
Companion Sports
Service is Available
for F1, Moto GP,
Super Bikes, Tennis,
Golf and Football.
Fans can watch all the
action on any device
Smart Phones, Tablets,
PCs and Mac
Computers.
All while engaging in
Live Social Media
Conversations in our
Live Chats and Twitter
Feeds!
FOX SPORTS OTT SECOND SCREEN
Bringing Sports Social TV to Asia:

16. FOX SPORTS PLAY BROADBAND TV
FOX Sports Play is Asia’s first Broadband Sports
Network, offering Live and VOD video streaming
across PC, Macintosh, and Tablet Platforms. FOX
Sports Play delivers over 6000+ Live events per year.
FOX Sports Play Overview:
• 5 Asian Broadband Sports Networks
• Validated Access
• 6000+ Live Events Per Year
• Live and On-Demand Content
• PC, Mac, and Tablet Platforms
• Geo-Targeted Advertising
• TVC Pre-Roll and Mid-Roll
• Background Skins/Banners
PCCW, Astro,
SingTel,
StarHub, and
First Media
Affiliates

17. MOBILE AND TABLET APPS
FOX Sports Mobile - Sports News, Scores,
VOD and TV streaming on IOS, Android, Blackberry,
and Windows8. Targeting Free Agents on the Move.
Mobile and Tablet Overview:
• All Major Smart Phone & Tablet Platforms
• IOS, Android, Blackberry, Windows8
Tablet and Mobile Versions
• Live Video Mobile Streaming Services
• Branded Sponsorship Across Platforms or Sports
• Targeted Advertising by Country
• Targeted Advertising by Platform
• Drives Measurable Engagement
Available in Singapore, Malaysia, Indonesia, Hong Kong, Philippines , Vietnam , Macau.
Mobile Services
& 4 Mobile TV
Offerings
28

18. • INTRODUCTION
• WHY DIGITAL?
• DIGITAL MEDIA SAMPLES
• FINAL THOUGHTS
CONTENTS

19. Next Generation TV is Social TV.
Image Credit: Anne Marie Roussel – edgeofdigitalculture.com

20. Sports and OTT Go Together
Photo Credit– Cream Blog.

21. Adopt an Anywhere Anytime Approach that
Leverages on the Behaviour of OTT Viewers
Photo Credit – AEREO

22. thank
you!
CASBAAOTT&ConnectedMediaGroup
ANYWHEREANYTIMEANY-SCREEN SPORTS
James Miner
Digital Media
jamesminer@outlook.com
+65-9009-0411