Ingredients101 - Business Model C. Garner and Associates Generic-Resume Removed
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For the personal attention of Mr/Mrs/Ms. A.N. Other, International Business Director of Company, Ltd.
The following document provides backup and supporting information to our verbal proposal. This prospectus outlines how
Ingredients101, LLC would assist Company in its endeavours to continue its success in the North American [Product]
market place. Please accept this document as an honest overview of our young but vibrant company which is firmly
entrenched in markets that are most applicable to Company.
i n g r e d ie n t s 1 0 1, LLC
Ingredients101 was founded in the fall of 2013 and is now in its third
year of operation. The Company’s business is governed from corporate
offices located at:
C o n t a c t D e t a i l s
Sales & Marketing
Ingredients101, LLC
14354 N. Frank Lloyd Wright Blvd, Ste #3
Scottsdale, AZ 85260-8844, USA
Office: +1(480) 477-7777 – Main Switchboard
Office: +1(480) 477-7656 – Direct
Office: +1(480) 477-7770 – Fax
CGarner@Ingredients101.us
www.ingredients101.us
Corporate & Administration
14000 N. 94th Street, Unit 1063
Scottsdale, AZ 85260-7778
Cell: +1(845) 325-6792 - International
Office: +1(480) 404-9550 – Voice Mail
Company Registration
EIN: 46 3597070
Registered in the State of Nevada, United States of America.
Ingredients101, LLC was founded by Colin Garner to formalize a sales and marketing advisory consultancy business to
assist food and food processing companies to increase profitable sales revenues/volumes of sustainable, all natural,
conventional and organic food ingredients primarily in the North American market place. Ingredients101 has experience in
several international markets, further details can be found by referring to the attached
profile in my signature or accessing the resumé embedded below. The executive
members of ingredients101, LLC are: 1. Colin Garner, (President and Founder), 2. Denise
J. Buxton (Administration and Finance), 3. Thomas L. E. Garner (Sales and
Marketing Executive).
Responsibilities and Job Functions:
Colin Garner:
Denise J. Buxton:
Global Sales & Marketing
Assistant to the President of Sales & Marketing
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Thomas L.E. Garner:
A.N. Other:
A.N. Other:
Sales & Marketing Executive & Culinary Support (Chef)
Associates, NJ, IO, IL,
Graphic Design - Independent Associate
Resumé – C. Garner Available Upon Request
(Double Click the Icon above to open the attached file – CG Resumé) – Available Upon Request
I n t r o d u c i n g t h e E x e c u t i v e T e a m
Denise Buxton, Sales & Marketing Administrative Assistant:
An experienced administrative professional. Denise has worked in various fields as a personal assistant to senior directors
and vice presidents in various industries. Denise’s experiences span the UK banking business, European Civil Engineering
and Aerospace Consultancy Businesses. Denise eventually entered the New York education system. Her career started
as a personal assistant in the education/career advisory field. She was promoted through various positions and eventually
ran the administrative department on behalf of a 2,500 pupil high school in the Central Valley School District in New York.
Finally, concluding her career in the education field as the Personal Assistant to the Principal of this education establishment
with the administrative team reporting directly to her. This very rewarding position demanded a high level of involvement
with the pupils and staff within the school and the education district.
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Thomas Liam E. Garner:
Educated in Plattsburgh University, New York in Business and Marketing. After moving from NY to Arizona Tom joined
Le Cordon Bleu Culinary College and has completed one year of a two year Associates Degree in the Culinary Arts. Tom
completed his first year certificate, regularly being honoured on the ‘Dean’s List’ for exemplary effort,
100% attendance and a 4.0.grade average. Tom held several positions as a
Junior Chef prior to joining AJs Fine Foods which is a high class Arizona based
retail and foodservice establishment offering full internal and external catering
to its very loyal customers. Tom was promoted from Junior Chef to Catering
Manager prior to joining Ingredients101. Tom’s involvement with
Ingredients101 today is primarily within application technology and performing
his duties as Sales and Marketing Executive with direct customer
responsibilities. Tom is also responsible for web design and back of web analytics.
i n g r e d ie n t s 1 0 1 – The Future
The ambition of Ingredients101 is to offer all manner of assistance in order for Company, Ltd to achieve and/or exceed its
development goals in the Global [product market] business. Ingredients101 can certainly help in business and brand
development with technical sales, marketing and culinary support in the North American market place. We are very
experienced at providing a one-stop-shop approach in order to assist the sales and marketing plans of its principals. We
provide sales management and direct sales support in order to satisfy customer needs. Also, marketing
expertise and graphic design in order to maximize our clients budgeted marketing dollars. The objective
is to gain maximum customer intelligence when exhibiting at food
ingredient tradeshows and achieve a good response from pre-
organized customer meetings and technical seminars. In short,
responding to any form of customer enquiries in a professional
and timely manner resulting in profitable sales for its principals.
Highlights
E-invites; e-blasts; e-news letters
oProvide intelligence and relevant content to [Company] associated with the North
American customer base
Exhibition selection and attendance
oReserve the necessary space, design brochures/promotions, ensure that all the
necessary collateral is in place and relevant to the N. Am market place
Reserve accommodation, customer [booth] appointments, restaurant (entertainment) etc.
Sales follow up
Under direction from [boss] – new business opportunity follow up in a professional and timely
manner
Electronic, verbal (telephone follow up) and personal (direct customer meetings)
Advertising design assistance for
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o New product launches
o Product promotions
Assist with all necessary promotional activity
Under direction from [Company] with adherence to strict marketing
budget guidelines provided by [Company]
o Advertorials
Negotiate on behalf of [Company] preferential pricing for a brand and product
awareness campaign
1/2 or 1/3 page adverts, example provided (1/3 page advert style)…............
o Negotiate with magazine editors to achieve the following
Purchase 3 insertions get 1 free
Purchase insertions into one magazine market
segment and copies of the same advert would also be
inserted into other Sosland magazines free of charge!
The above are achievable examples utilizing
ingredients101’s relationships with the printed
press
Collateral Design
o E-marketing; E-flyers; catalogues and brochures
Back of web analytics will be provided to [Company] on a quarterly basis
Sales Management and Salesmanship
o Prepare and present technical presentations with applicable product application recipes
on behalf of [Company]
[Company] will be personally invited to all pre-organized tech’ seminars in a
timely manner
The opportunity for the [Company’s] sales team to join and participate will be offered for
all customer visits
Ingredients101 Culinary Services
Prepare and present innovative application ideas that demonstrate the [Company] range
at the highest level designed for the relevant markets organoleptic taste profile
Ingredients101, Chef Tom trained and duly qualified via Le Cordon Bleu Culinary
College, Scottsdale, Arizona in the culinary arts
o Le Cordon Bleu - Culinary College
o Promote [Company’s] product range at all levels within agreed upon target customers – examples:
Customers/Target Customers/Technical Seminars – selling to:
Senior management (Presidents, Vice Presidents and Director level decision makers)
In-line management (Director and Manager level decision makers)
o Hands-on users [developers] - Food Scientists; Food Chemists; Application-
Scientists; New Product Development Technologists; Culinary Chefs etc.)
o Quotations and other necessary paper-work
Provide customers and/or potential customers with
Price Quotations
Technical Specifications
MSDSs
Country of Origin, Kosher, Non-GMO etc. [All necessarydocumentation in order to achieve new
profitable sales]
o Simply provide all necessary paper-work to answer customer enquiries in a
timely manner with professional sales follow up
Logistics
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o Assist [Company’s] logistics efforts as required
Inventory management (required for orders smaller than full container loads [FCLs])
Sales forecasts
Customer order processing
Logistics (imports and domestic over-land distribution)
Warehouse management and control
o First-in-first-out [FIFO]
o Shipments in a timely manner (ensuring complete customer satisfaction)
Contact, as we discussed, ingredients101 needed to finalize a major project before moving forward in order to commit time
(if required) to [Company’s] sales effort in the North American market place. I have sincerely tried to highlight the areas
where ingredients101 could help in your sales efforts. We have experience and also youthful enthusiasm in order to assist
you and your team in many areas. We believe the only way forward is to be fully transparent with all our efforts sharing with
you what we can achieve on your organization’s behalf. We would stand side-by-side and work totally as a team. We are
at your service!
If you feel there is some merit in working together let us meet and discuss how we can structure a business plan that would
make sense for both parties.
Colin
Colin Garner
President of Global Sales & Marketing
+1(845) 325-6792 – Cell
+1(480) 404-9550 – Office - direct
+1(480) 477-7656 – Office - switchboard