TitleABC123 Version X1Marketing Plan Outline and Time

Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the
outline below, for a product or service of your choosing. The
product or service must be identified by the end of Week 1. The
product or service you select is used to develop the assignments
for Weeks 2 through Week 6. References must be included for
each section.
There are no defined standards for the length of the marketing
plan; however, your plan must disclose complete marketing
strategies and provide reliable and valid references and data
supporting the strategies to convince the target audience. The
plan must be written in plain language that would be easily
understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following
sections. Refer to the timeline for due dates for each section and
subsection. Assignments may include modifications to these
lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives

· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research

· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns

· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in
Week 1. You may select an existing type of product or service
or a new product or service but it must be global or multi-
regional. Once you have selected your product or service, you
must define the size and type of company that provides the

product or service (available from annual reports). This need
not be elaborate but must include total number of employees,
production volume, distribution methods, and so forth.
Company and product or service selection is a critical part of
this project. You must ensure your proposed company can
implement the marketing methods discussed in the text.
· Key to creating an effective marketing plan is the ability to
analyze the environment in which the product or service will be
offered. The Week 1 assignment allows you to begin to
understand various reports and how they can be used in your
marketing plan.
Week 2: Understanding Target Markets
· To develop effective relationship marketing, a company must
first understand its targeted consumers’ buying influences and
behaviors. In Week 2, create the Research section of your plan.
In addition, create the first two parts of the Target Market
section, which includes performing the demographics and
psychographics analysis.
Week 3: Promotion and the product life cycle
· All products/services go through a life cycle of NPI (new
product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional
efforts. In Week 3, you will incorporate a promotion strategy
that addresses at least three areas of the product life cycle.
Week 4: Price and Channel Strategy
· How one goes to market and the influences of the channel
(channel power, strength of channel, speed of channel, etc.)
affects the pricing strategy of the product or service. In Week 4
your pricing and distribution strategy will be incorporated into

the marketing plan.
Week 5: Marketing Communication and Brand Strategy
· Brand strategy and the communication of the brand is essential
to understanding the various phases of a product or service (viz
a viz the life cycle). Brand recognition is based in the marketing
communication efforts of the firm. When you hear or see the
word Coke, you immediately know it is Coca Cola. When you
see five interlocking rings of different colors you know that is
the symbol for the Olympics. In Week 5, you will develop a
brand and communication strategy for your product.
Week 6: Executive Summary, Legal, Social and Ethical Issues,
Final Plan
· Review your final plan. Does the plan effectively analyze
market strategies? Are the social, ethical, and legal
considerations valid and accounted for? What is the relationship
among quality, price, satisfaction, and perceived value within
the plan?
Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2017 by University of Phoenix. All rights reserved.
1
3
Researching Marketing QuestionsStudent NameMarketing 571
12/09/2019
Dr. John Kautenberger
Researching Marketing Questions

MEMORANDUM
To: Senior Vice President of Marketing
From: Tiffany Benson
Date: 12/09/2019
Re: Marketing Analysis
Summary Analysis
In response to the summary analysis carried out by the
company’s new marketing analyst, I have provided additional
insights to assist in providing further details. The other ideas
provided include information related to critical areas of increase
and those of revenue decrease. Also included are emerging
trends concerning revenue as well as further details on overall
growth and other relevant information.
Revenue Details
A look at the years and dates for the period between January to
June 2015 against that of the period January to June 2016, we
realize that there was an increase in revenue between the two
years. Subsequently, in all of the three overall report time
frames, the revenue increased where much of it came from
domestic sales. The local sales for a long time have been the
undisputed major contributor to tax in the company. Sales
average at 87 percent of the company income. Much as the sale
numbers are encouraging, overreliance on sales as a significant
revenue source for the company sets a negative trend when we
consider the international market scene as later explained in this
memo. Considering the financial data in general, there is no
notable drop in revenue by any of the customer clusters save for
a specific group of customers known as the Delta Appliances.
In summary, the company is showing a consistent positive
growth but can still improve if suggestions provided in the
analysis are taken care of.

Trends
Performance on gross profit is not encouraging, considering top
customers showing a negative trend in their performance across.
Many top customers registered decreases in their overall gross
profit percentages. Even though the bottom line gross profit
percent of the company remains the same, a continued trend of
the negative score will affect the bottom line. In addition to
that, international sales, in general, are down compared to the
percentages of domestic sales. This is a concern because earlier
on, the two types of sales used to compare at 50% to 50%. The
latest percentage comparisons from the two types of sales stand
at 90% - 10%. The idea behind this shift is not captured in the
report but is briefly explained in the section below.
Additional Analysis
Going forward, the focus should be placed on how ways to
improve sales at the international front. The company is
currently well positioned within its domestic market. Research
and focus on the trends can help in detangling the mysteries of
the international market. Given that the gross profit between
the two markets is largely comparable increased effort to drive
sales in the international will as well increase company sales as
a whole.
In summary of the analysis carried out, the above provided
additional insights will assist in providing further details. The
additional insights provided include information related to key
areas of increase and those of revenue decrease. Also included
are emerging trends concerning revenue as well as additional
details on general growth and other relevant details.
Thank you for your time.
Regards,
Tiffany Benson

References
Jones, T. (2013). The Surprisingly Long History of
Nintendo. Retrieved from
http://gizmodo.com/the-surprisingly-long-history-of-nintendo-
1354286257
Summary
Company Name: Nintendo
Location of Company Headquarters: Kyoto, Japan
Name of Product or Service Selected: Nintendo operates
several products primarily in the industry of Video Games that
also, software, hardware, and other accessories. Recently, the
company also entered the mobile app development industry.
General Description of Company: Nintendo is a company that
has grown through a lot in terms of success and failure
throughout its long history. It recently completed the launch of
video game systems and currently positions itself to be a world
leader in its line of products. In retrospect, the company has
also had its fair share of challenges. For instance, it launched
products that ended up costing the company a lot of its earnings
as well as revenues. Nintendo employs around 5944 employees
and has $5.59 billion in sales/revenue.
General Description of Product or service: Essential products
created by the organization are computer game equipment and
programming gadgets. They have a long history in the
computer game industry and have numerous characters and
properties that they claim the elite rights to. There latest arrival
of a NES Classic, a small form of reassure discharged in 1985
with worked in unique exemplary games, is a case of how the
history inside the organization can be utilized to create new
benefits with little to know new advancement while gaining by
the sentimentality factor and providing items for all ages of
computer game players around the globe.

Understanding Target Markets Grading Guide
MKT/571 Version 10
2
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights
reserved.
University of Phoenix® is a registered trademark of Apollo
Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered
trademarks of Microsoft Corporation in the United States and/or
other countries. All other company and product names are
trademarks or registered trademarks of their respective
companies. Use of these marks is not intended to imply
endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial
standards and practices.
Individual Assignment: Understanding Target MarketsPurpose
of Assignment
To develop effective relationship marketing, a company must
behaviors. This week’s assignment is the first part of the
development of a marketing plan. It provides the foundation of
the marketing plan and introduces the student to a variety of

diagrammatic tools for understanding a business.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student creates the research section of his/her marketing plan
and includes at least 3 elements of the research list of topics
provided here:
· Research List of Topics
· Primary Research
· Customer Profile
· Current Threats
Any diagram(s) provided (not required) are in APA format and
includes discussion providing insight and clarity.

Student develops the first two parts of the Target Market
section, which includes an overview of the demographics (age,
income, family members, and birthdays) and psychographics
(activities, interests, and opinions) analysis.
Student explains the insights he/she has gained from his/her
inspection and analysis of the demographic and psychographic
information he/she has found.
The Research section is a minimum of 700 words in length.
Total Available
Total Earned
70
#/70
Writing Guidelines

Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.

Total Available
Total Earned
30
#/30
Assignment Total
#
100
#/100
Additional comments:
MKT/571 Version 10
2
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights
reserved.
University of Phoenix® is a registered trademark of Apollo
Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered

trademarks of Microsoft Corporation in the United States and/or
other countries. All other company and product names are
trademarks or registered trademarks of their respective
companies. Use of these marks is not intended to imply
endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial
standards and practices.
Individual Assignment: Understanding Target MarketsPurpose
of Assignment
To develop effective relationship marketing, a company must
behaviors. This week’s assignment is the first part of the
development of a marketing plan. It provides the foundation of
the marketing plan and introduces the student to a variety of
diagrammatic tools for understanding a business.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student creates the research section of his/her marketing plan
and includes at least 3 elements of the research list of topics
provided here:
· Research List of Topics
· Primary Research
· Customer Profile

· Current Threats
Any diagram(s) provided (not required) are in APA format and
includes discussion providing insight and clarity.
Student develops the first two parts of the Target Market
section, which includes an overview of the demographics (age,
income, family members, and birthdays) and psychographics
(activities, interests, and opinions) analysis.
Student explains the insights he/she has gained from his/her
inspection and analysis of the demographic and psychographic
information he/she has found.

The Research section is a minimum of 700 words in length.
Total Available
Total Earned
70
#/70
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.

Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
30
#/30
Assignment Total
#
100
#/100
Additional comments:
Title

ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the
outline below, for a product or service of your choosing. The
product or service must be identified by the end of Week 1. The
product or service you select is used to develop the assignments
for Weeks 2 through Week 6. References must be included for
each section.
There are no defined standards for the length of the marketing
plan; however, your plan must disclose complete marketing
strategies and provide reliable and valid references and data
supporting the strategies to convince the target audience. The
plan must be written in plain language that would be easily
understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following
sections. Refer to the timeline for due dates for each section and
subsection. Assignments may include modifications to these
lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes

· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Customer Profile

· Current Threats
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive

· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in
Week 1. You may select an existing type of product or service
or a new product or service but it must be global or multi -
regional. Once you have selected your product or service, you
must define the size and type of company that provides the
product or service (available from annual reports). This need
not be elaborate but must include total number of employees,
production volume, distribution methods, and so forth.
Company and product or service selection is a critical part of
this project. You must ensure your proposed company can

implement the marketing methods discussed in the text.
· Key to creating an effective marketing plan is the ability to
analyze the environment in which the product or service will be
offered. The Week 1 assignment allows you to begin to
understand various reports and how they can be used in your
marketing plan.
Week 2: Understanding Target Markets
· To develop effective relationship marketing, a company must
behaviors. In Week 2, create the Research section of your plan.
In addition, create the first two parts of the Target Market
section, which includes performing the demographics and
psychographics analysis.
Week 3: Promotion and the product life cycle
· All products/services go through a life cycle of NPI (new
product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional
efforts. In Week 3, you will incorporate a promotion strategy
that addresses at least three areas of the product life cycle.
Week 4: Price and Channel Strategy
· How one goes to market and the influences of the channel
(channel power, strength of channel, speed of channel, etc.)
affects the pricing strategy of the product or service. In Week 4
your pricing and distribution strategy will be incorporated into
the marketing plan.
Week 5: Marketing Communication and Brand Strategy
· Brand strategy and the communication of the brand is essential

to understanding the various phases of a product or service (viz
a viz the life cycle). Brand recognition is based in the marketing
communication efforts of the firm. When you hear or see the
word Coke, you immediately know it is Coca Cola. When you
see five interlocking rings of different colors you know that is
the symbol for the Olympics. In Week 5, you will develop a
brand and communication strategy for your product.
Week 6: Executive Summary, Legal, Social and Ethical Issues,
Final Plan
· Review your final plan. Does the plan effectively analyze
market strategies? Are the social, ethical, and legal
considerations valid and accounted for? What is the relationship
among quality, price, satisfaction, and perceived value within
the plan?
Copyright © XXXX by University of Phoenix. All rights
reserved.
Copyright © 2017 by University of Phoenix. All rights reserved.
HHD-2990-R7/8/11: WESTERN CIVILIZATION I
Fall 2019
Project
This project involves reading the following materials and
writing a detailed summary which
addresses the associated questions. The readings are available in
the Google Drive folder
("Project-Readings.pdf"). If you have a particular source or

topic you wish to pursue, please feel
free to talk to me about it one day after class.
Our textbook leaves out so much material, particularly detail
about social life in the early modern
period. This project will address some of these topics.
First Reading: From Natalie Zemon Davis, Society and Culture
in Early Modern France (Stanford,
CA: Stanford University Press, 1975).
Social rituals were a big part of life in the past because they
helped to knit together many
aspects of life, and even social classes. They also served to
settle social tensions that arose.
This reading discusses some of these phenomena.
Your particular assignment is to write a fairly detailed summary
of the material and, within it,
address the following questions. Please cite specific evidence
from the reading.
Some guiding questions:
1. In what ways were different age groups involved in the
rituals of "misrule"?
2. What social problems did the Abbeys of Misrule tend to
solve?
3. How were different social classes part of these rituals?
Second Reading: From Merry E. Wiesner, Women and Gender
in Early Modern Europe (New York:
Cambridge University Press, 2008).

The history of women has become a huge topic within the
academy. This reading deals with
the most basic aspect of a woman's life, her biology and how it
related to social customs and
expectations in the early modern period.
Your particular assignment is to write a fairly detailed summary
of the material and, within it,
address the following questions. Please cite specific evidence
from the reading.
Some guiding questions:
1. What were the "stages" in a woman's life, and how are they
described?
2. In what ways was sexuality important?
3. Were women ever seen as a threat to men?
4. Did any women rebel against the cultural constraints of their
culture?
There is no particular length requirement, but to do a rigorous
job I would say that the
minimum altogether would be at least between four to six pages,
if typed and double-spaced.
The due date is listed on the Syllabus.

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