1. Frank D. Houser
10156 Sunderland Circle Sandy, Utah 84092 (801) 541-6232 frank.houser@comcast.net www.linkedin.com/in/frankdhouser/
PROFESSIONAL SUMMARY: A game-changing Foodservice Equipment Sales Professional with
engineered product sales, customer service, business development, national account, sales management, leadership,
and training experience. Direct & indirect channels to market experience include B2B, B2C, VAR's, manufacturer
representatives, dealers, distribution networks, consultants, e-commerce, buying groups and trade shows. Sales
achievements have always been in the triple digit percentile versus sales quota. Accomplished these results by
developing new & existing markets, launching new & innovative programs, working across broad organizations,
thinking strategically, acting tactically, gathering market & competitor sales and trend intelligence, identifying
innovative opportunities, using consultative solution selling coupled with product knowledge and presentation skills,
client relationship building & management, exceeding customer expectations, and excellent verbal and written
proactive communication.
PROFESSIONAL EXPERIENCE:
WERMA-USA, INC. (Manufacturer of industrial optical & audible signaling devices) 2014-2015
Western Area Sales Manager
 Managed, trained, supported, and led four electrical equipment manufacturer rep groups and 11electrical
distributors with 400+ branches in 14 western states.
 Penetrated distributor base, raised brand awareness and doubled sales over the previous year.
 Demonstrated ability to foster winning business relationships with key decision makers and leaders at
Amazon, Crane Aerospace, Genie/Terex, OneSource Distributors (Sonepar), and Platt Electric (Rexel).
BLENDTEC, A DIVISION OF K-TEC (Manufacturer of microprocessor based blending equipment) 2001-2013
National Sales Manager, Wholesales Distribution Channel – Orem, UT
 Developed program moving Blendtec from direct selling to dealer based distribution.
 Created manufacturer rep contracts, go-to-market strategy, and pricing policy.
 Grew Wholesale Distribution from $0 to $3.2 million in first 12 months.
 Sourced, managed, trained, supported and led 16 commercial foodservice equipment manufacturer rep
groups (made up of 55 independent sales people plus their support staffs and dealer networks) throughout
US to represent Blendtec to marketplace. Achieved overall brand awareness.
 Created and maintained an internal Rebate & Incentive Program to achieve all sales targets.
 Increased total domestic Wholesale Distribution Channel sales by 53%, which contributed to overall
commercial sales growth from $7.5million to $30.0+million.
 Produced over $1.3 million in sales with Baskin-Robbins through an innovative trade-in program which
displaced competitive equipment.
 Successfully developed annual sales meetings at national trade shows, which introduced new products and
programs in a timely fashion which significantly reduced cost of visiting all 16 rep group areas separately.
 Demonstrated ability to foster winning business relationships with key decision makers and leaders at
major end-users such as Baskin-Robbins, Cinnabon, Dunkin' Donuts, El Pollo Loco, Long John Silver’s,
Krispy Kreme, Mrs. Fields, Panera Bread, TCBY, and Wendy's along with major dealers such as Action
Sales, Ford Hotel, Hockenbergs, J.L. Hufford, Katom, Kerry Food & Beverage, Pierce / Restaurant
Equipment World, Singer Equipment, Smith & Greene, TriMark (Economy, Foodcraft, S.S. Kemp &
United East), Tundra Restaurant Supply, and Wasserstrom, (to name a few), and within company
departments and functional teams, generating high levels of energy and a culture of cooperative success.
CATE INDUSTRIAL COMPANY (Master Distributor of Ingersoll-Rand Air Compressors) 1999-2001
Air Systems Sales Engineer – Salt Lake City, UT
 Called on and supported contractors and end-users specifying and installing air compressors.
 Worked with building owner and architect to bid and win order for complete air compression needs at their
new truck repair facility. Value $75,000.

2. Frank D. Houser
10156 Sunderland Circle Sandy, Utah 84092 (801) 541-6232 frank.houser@comcast.net
PROFESSIONAL EXPERIENCE (continued):
SUNSOURCE TECHNOLOGY SERVICES (Distributor of pneumatic & hydraulic components) 1998-1999
Account Manager – Salt Lake City, UT
 Developed a tier-two supply chain of fluid power MRO components through an industrial supply company
that was a major tier-one supplier to a local copper mine operation, taking business from competitor.
COOPER ENERGY SERVICES (now Cameron Compression) - Springfield, OH & Salt Lake City, UT
(Manufacturer of engines & compressors for gas gathering, processing & transmission)
Integrated Services Sales Manager / Sr. Field Sales Rep. - Salt Lake City, UT 1982-1998
 Prepared proposals & quotes for new equipment, and OEM aftermarket parts and services, and traveled to
customer facilities to make presentations and build rapport.
 Proposed and won order for first emission reduction system on large bore, dual fuel, industrial engine.
Contract valued at $3.0 million. Retrofit resulted in 5% diesel fuel savings to customer.
 Customer experiencing frustration at having to deal with five vendors to perform semi-annual and annual
maintenance on two 35,000 HP industrial turbine generator packages. Collaborated with our Service Team
and Amoco's plant engineer and developed a 5-year Planned Maintenance Agreement for the equipment.
Contract resulted in a consigned inventory package and Cooper controlling scheduling of all five vendors to
conduct the semi-annual and annual maintenance functions. Annual contract value $500,000.
 Demonstrated ability to foster winning business relationships with key decision makers and leaders at
major companies such as Amoco, Chevron, Exxon, and Shell Oil (to name a few), and within company
departments and functional teams, generating high levels of energy and a culture of cooperative success.
Customer Services Coordinator - Springfield, OH 1978-1982
 Managed scheduling, manufacturing and expediting of spare & repair parts business and led two people.
 Doubled standard hour shipments of parts from 5,000 per month to 10,000 per month.
Machine Shop Department Foreman - Springfield, OH 1977-1978
 Led a workforce of union machinists, managed manufacturing activities, and scheduled workflow.
 Implemented tracking program which better controlled flow of material out of department to test area.
Resulted in less scrap charged to department.
QUALIFICATIONS AND SKILLS:
 Highly effective at sourcing, managing and training a top level representative and accounts team based
sales programs including partner recruitment, setting, implementing and evaluating goals & objectives,
client relationship management, developing new & growing existing territories, coordinating joint sales
efforts, and proactive communication.
 Provide ongoing leadership for; staff coaching & development, training of partners, market trend analysis,
account profiles, sales tracking, and reporting performance while exceeding annual sales quotas.
 11+ years national sales manager experience of a manufacturer representative based Wholesale Distribution
Channel including developing & managing customer relationships to learn key information such as buying
influencers, customer budgets, purchasing criteria, buying cycles, and customer needs.
 Outstanding interpersonal and collaborative communication skills as a leader with the ability to develop
policy, procedures, pricing, training programs, sales materials, and sales presentations.
 Proven ability to communicate and provide strategic cross-functional leadership and direction including
leveraging internal relationships,working with field sales personnel to solve problems both technical and
sales related.
 Excellent presenter, facilitator and trainer/mentor/coach, with the ability to synthesize complex issues and
communicate into simple messages for peers, customers and global employee teams.
 Known as a team player, mentor, and product information source by all levels of the organization.
 Advanced computing technology skills including Microsoft Office, (Word, Excel, PowerPoint) and other
current industry tools.
EDUCATION:
Bachelor of Science The Ohio State University Mechanical Engineering
Pre-Masters Program Wittenberg University Business Administration