UnLurk me?
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
VisualSP: Supporting Office 365: An Administrator's Move from Systems to Serv...Adam Levithan
Are you a SharePoint or Exchange Administrator in a large organization, or maybe a do-it-all Network to Software Microsoft stack expert in a small to medium size business? Have you been reading about the transition from Development or Administration to DevOps? Yes, changes are happening not only with technology, but in the roles that are supporting them. The change to "[ ]aaS", everything as a service, is changing the way administrator's must approach supporting collaboration and communication technologies. In this session we'll take a deep dive how an administrator manages all services, instead of being an expert in one. We will take a look at strategies and methods to make her/his job easier, as well as how to these skills will help today's administrator evolve into the modern service engineer .
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
VisualSP: Supporting Office 365: An Administrator's Move from Systems to Serv...Adam Levithan
Are you a SharePoint or Exchange Administrator in a large organization, or maybe a do-it-all Network to Software Microsoft stack expert in a small to medium size business? Have you been reading about the transition from Development or Administration to DevOps? Yes, changes are happening not only with technology, but in the roles that are supporting them. The change to "[ ]aaS", everything as a service, is changing the way administrator's must approach supporting collaboration and communication technologies. In this session we'll take a deep dive how an administrator manages all services, instead of being an expert in one. We will take a look at strategies and methods to make her/his job easier, as well as how to these skills will help today's administrator evolve into the modern service engineer .
Books inspire and create. They can provide pleasure or provocation—either can make you better. Every two months (or so, I’m a slow reader) you can see what I’m recommending for you in order to live A Life in Full.
To learn more and subscribe to our Quarterly eMagazine, please visit http://ALifeInFull.org
Cheers, and always happy to help…
Chris
http://ALifeInFulll.org
Unlurk Me? 24 Social Laws to Entice the 90% from the ShadowsJane Boyd
A set of mobile friendly slides for UnLurk Me? The Social Book Project - by Nick Kellet & Jane Boyd.
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
Legal Tools for Worker Cooperatives and the Sharing EconomyRicardo Nuñez
Legal professionals, accountants, and community development organizations were invited to a two-day workshop on legal structures and strategies for cooperative development and sustainable local economies. This workshop had a special emphasis on worker cooperatives, freelancer-owned cooperatives, land trusts, and alternative capital structures.
On the first day, attendees learned about ownership and governance structures being used in the wake of the Great Recession to create a more inclusive economy, including land trusts and housing cooperatives, as well as new financing vehicles that leverage community capital.
The second day focused on worker cooperatives and freelancer-owned cooperatives, including entity structure, bylaws and operating agreements, ownership transitions to worker cooperatives, nonprofit incubation of worker cooperatives, employment law, tax structures and more.
Lawyers were offered 1 Ethics Credit and 5.5 Professional Practice Credits on Day 1 and 7 Professional Practice credits on Day 2 for the State of New York.
Presenters included:
Janelle Orsi, Executive Director of Sustainable Economies Law Center (SELC) and author of Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies (ABA Books 2012).
Ted De Barbieri, Assistant Professor of Clinical Law at Brooklyn Law School
Camille Kerr, Director of Field Building at the Democracy at Work Institute (DAWI)
Ricardo Nunez, Cooperatives Program Director at SELC
The event was held Feb 4th and 5th, 2015 from 9am-5pm both days at Brooklyn Law School (205 State St.Brooklyn, NY 11201)
Media law for community journalists and bloggersjtownend
A presentation given to participants at the Community Journalism Conference, Cardiff University, 16 January 2013, setting out the legal landscape for online publishers and asking for responses to a survey
"What Could Go Wrong?" - We're Glad You Asked!Shawn Tuma
Dallas cybersecurity and data privacy attorney Shawn Tuma delivered this presentation on social media law to Social Media Breakfast on February 22, 2018.
Essay On The Cause And Effect Of Global Warming With Some Solutions To .... Explain the causes, effects and possible solutions to the problem of .... What is Global Warming? - GCSE Science - Marked by Teachers.com. Essay on Global Warming- Leverage Edu. Global Warming Mind Maps: Understand Climate Change | EdrawMind. Global Warming Argument Essay : The ultimate climate change FAQ. Effects of Global Warming - Bing images. Write A Short Essay On Global Warming - Global Warming Argument Essay. Global Warming and its Impact: Mention both the global effects and the .... Essay of global warming - College Homework Help and Online Tutoring.. Global Warming and Its Effects - Free Essay Example | PapersOwl.com. Proposing a solution for global warming - PHDessay.com. Causes effects and solutions to global warming. Polarity and global warming sample essay. Global warming and cooling essay. Advice for You Next Global Warming Essays. Global Warming Solutions Essay | Essay on Global Warming Solutions for ....
Cyber Libertarianism: Real Internet Freedom (Thierer & Szoka)Berin Szoka
Adam Thierer & I are attempting to articulate the core principles of cyber-libertarianism to provide the public and policymakers with a better understanding of this alternative vision for ordering the affairs of cyberspace. We invite comments and suggestions regarding how we should refine and build-out this outline. We hope this outline serves as the foundation of a book we eventually want to pen defending what we regard as “Real Internet Freedom.”
Books inspire and create. They can provide pleasure or provocation—either can make you better. Every two months (or so, I’m a slow reader) you can see what I’m recommending for you in order to live A Life in Full.
To learn more and subscribe to our Quarterly eMagazine, please visit http://ALifeInFull.org
Cheers, and always happy to help…
Chris
http://ALifeInFulll.org
Unlurk Me? 24 Social Laws to Entice the 90% from the ShadowsJane Boyd
A set of mobile friendly slides for UnLurk Me? The Social Book Project - by Nick Kellet & Jane Boyd.
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
Legal Tools for Worker Cooperatives and the Sharing EconomyRicardo Nuñez
Legal professionals, accountants, and community development organizations were invited to a two-day workshop on legal structures and strategies for cooperative development and sustainable local economies. This workshop had a special emphasis on worker cooperatives, freelancer-owned cooperatives, land trusts, and alternative capital structures.
On the first day, attendees learned about ownership and governance structures being used in the wake of the Great Recession to create a more inclusive economy, including land trusts and housing cooperatives, as well as new financing vehicles that leverage community capital.
The second day focused on worker cooperatives and freelancer-owned cooperatives, including entity structure, bylaws and operating agreements, ownership transitions to worker cooperatives, nonprofit incubation of worker cooperatives, employment law, tax structures and more.
Lawyers were offered 1 Ethics Credit and 5.5 Professional Practice Credits on Day 1 and 7 Professional Practice credits on Day 2 for the State of New York.
Presenters included:
Janelle Orsi, Executive Director of Sustainable Economies Law Center (SELC) and author of Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies (ABA Books 2012).
Ted De Barbieri, Assistant Professor of Clinical Law at Brooklyn Law School
Camille Kerr, Director of Field Building at the Democracy at Work Institute (DAWI)
Ricardo Nunez, Cooperatives Program Director at SELC
The event was held Feb 4th and 5th, 2015 from 9am-5pm both days at Brooklyn Law School (205 State St.Brooklyn, NY 11201)
Media law for community journalists and bloggersjtownend
A presentation given to participants at the Community Journalism Conference, Cardiff University, 16 January 2013, setting out the legal landscape for online publishers and asking for responses to a survey
"What Could Go Wrong?" - We're Glad You Asked!Shawn Tuma
Dallas cybersecurity and data privacy attorney Shawn Tuma delivered this presentation on social media law to Social Media Breakfast on February 22, 2018.
Essay On The Cause And Effect Of Global Warming With Some Solutions To .... Explain the causes, effects and possible solutions to the problem of .... What is Global Warming? - GCSE Science - Marked by Teachers.com. Essay on Global Warming- Leverage Edu. Global Warming Mind Maps: Understand Climate Change | EdrawMind. Global Warming Argument Essay : The ultimate climate change FAQ. Effects of Global Warming - Bing images. Write A Short Essay On Global Warming - Global Warming Argument Essay. Global Warming and its Impact: Mention both the global effects and the .... Essay of global warming - College Homework Help and Online Tutoring.. Global Warming and Its Effects - Free Essay Example | PapersOwl.com. Proposing a solution for global warming - PHDessay.com. Causes effects and solutions to global warming. Polarity and global warming sample essay. Global warming and cooling essay. Advice for You Next Global Warming Essays. Global Warming Solutions Essay | Essay on Global Warming Solutions for ....
Cyber Libertarianism: Real Internet Freedom (Thierer & Szoka)Berin Szoka
Adam Thierer & I are attempting to articulate the core principles of cyber-libertarianism to provide the public and policymakers with a better understanding of this alternative vision for ordering the affairs of cyberspace. We invite comments and suggestions regarding how we should refine and build-out this outline. We hope this outline serves as the foundation of a book we eventually want to pen defending what we regard as “Real Internet Freedom.”
Could tools like Ethereum and "distributed autonomous organizations" be used to mitigate the risks of economic life? This talk looks back to the private fraternal organizations that were important risk-mitigators in the late 19th and early 20th Century for inspiration in designing smart contracts and distributed organizations in the 21st Century.
This session will examine new data environment concepts like ‘big data’ and ‘stream analytics’, and the impact of the new data environment on privacy (and related constructs) and how this will feed into the way we carry out research from data collection through to publication. This of course is not a fixed thing; the environment is in a constant state of change. Working out what is happening right now is a challenge and as for what will happen next …
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
Some might call it “talking to the shadow people” or “getting the lurkers to reveal themselves”
We're exploring the 1% Rule ( ie 1:9:90).
Learn what it takes to get the shadow people into the light – and into your sights, and how knowing this is a critical part of your content strategy and your success.
Lurker is a term who’s meaning has evolved.
No longer a “stalker”.
Lurking is internet for “Just looking”.
When people say “I’m just lurking” they are asking to be invited to the party.
Lurking has taken on a bigger role with the emergence of the self-service economy.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
Publish slides to instagram in 5 easy stepsNick Kellet
Authoring content for Instagram is not easy for many people.
It's easier to work with simple desktop tools like Keynote and PowerPoint and then easily publish this content for Instagram.
This is a five step recipe for authoring with ease.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
Dark Social is an interesting concept.
I researched it here
http://list.ly/list/Xno-dark-social-research-into-the-digital-underbelly
I explore the dark side of digital.
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
Are you a content master?
Do you commit to platforms and build a body of work.
I've been learning how to be a slideshare master.
I've learned these hard lessons
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
4. Copyright 2015 Nick Kellet & Jane Boyd
SYNONYMS +
ALTERNATIVES
Unlurk Me includes 24 Social Laws.
We’ve added synonyms for each law to
help you quickly get the context.
Alternatives are a great coping
mechanism for fast changing culture.
You can be part of developing new
synonyms for each of the laws too!
Click on the List.ly link to share your
ideas.
Lurking Synonyms:
Lurk, Lurkers, Lurker,
Silent Majority , Tire
Kickers, Passive
Consumers, Observers,
The 90%, Browse, Gather,
Observe, Learn
6. Copyright 2015 Nick Kellet & Jane Boyd
The Self-Service Economy has
emerged as the web matures.
The 1% Rule (1:9:90) explains
how people participate in online
communities.
The Law of Majority puts
community in context of the larger
population to explain the key role
of the silent majority (the 90%).
creators
contributors
consumers
find
fringe
Law of
Majority
• Law of Context
• Law of the Silent Majority
• Law of Self-Service
• Law of Create, Curate, Consume
• Law of Beyond 1:9:90
Synonyms
Summary
http://list.ly/list/Yx3-law-of-majority
7. Copyright 2015 Nick Kellet & Jane Boyd
YOUME
A million
third
PERSONS
Law of A
Million Thirds
Imagining there’s a 3rd person in
every two person exchange is a
great mental model to explain
why being overheard is scalable.
When you know everything you
say is being overheard it
changes how to speak, or it
should.
This is social selling.
• Law of The Invisible Third
• Law of Cocktail Party
• Law of Social Inclusion
• Law of Always Listening
• Law of Never Alone
Synonyms
Summary
http://list.ly/list/Yx4-law-of-a-million-thirds
8. Copyright 2015 Nick Kellet & Jane Boyd
HotWarm Not
Hot
Again?
cooling
off
getting
hotter
Law of
hot or not Life is a constant churn of
what’s hot or not.
The internet has
accelerated the speed at
which things come, go &
return once more to favour.
• Law of Come & Go
• Law of the Revolving Door
• Law of Goes Around, Comes Around
• Law of Shiny Object Syndrome
• Law of Cohorts
Synonyms
Summary
http://list.ly/list/YxI-law-of-hot-or-not
9. Copyright 2015 Nick Kellet & Jane Boyd
community
ENGAGEMENT
Content
Law of
creation Creating anything of value takes
three elements.
• The idea (your content),
• The people (the community of
interested parties)
• Their participation, visible or not
(i.e. engagement).
• Law of Original Content
• Law of Your Art Matters
• Law of Build Your Body of Work
• Law of Less Curation
• Law of Stand for Something
Synonyms
Summary
http://list.ly/list/YxJ-law-of-creation
10. Copyright 2015 Nick Kellet & Jane Boyd
backchannel
Law of the
LOW
impact
HIGH
Volume
low
volume HIGH
IMPACT
VS
Back
FRONT
The backchannel is about a small
number of high-impact non-public
exchanges; ironic in a world of
social visibility.
The backchannel exists even if you
don’t know about it.
Learning to cultivate backchannel
influence is key.
• Law of Sidebar Conversations
• Law of Hidden Influence
• Law of Invisible Collaboration
• Law of Old Boys Network
• Law of Influencer Connections
Synonyms
Summary
https://list.ly/list/YxK-law-of-the-backchannel
11. Copyright 2015 Nick Kellet & Jane Boyd
CreateCurate
Alone Together
FewInternal External
0%
100%
100%
0%
♥♥ "
♥♥ "
many
"
"
together
Law of
Today you can easily find others
with shared passions, no niche is
too small.
Collaborating locally & globally
is both possible & highly
scalable.
Consumers & brands can benefit
from this tribal togetherness.
• Law of Collaboration
• Law of Tribes Scale
• Law of Multiplication
• Law of 100 People Like Me
• Law of Many Hands / Light Work
Synonyms
Summary
https://list.ly/list/YxL-law-of-together
12. Copyright 2015 Nick Kellet & Jane Boyd
REAL
WORK
BUSY
WORK
Private
public
(Your
CONtENT)
Curated
(work
of
others)
anonymous
Secrecy
Law of self +
It’s easy to begin by
working anonymously or
privately or by sharing the
work of others.
The real real value comes
from publicly creating &
sharing your own original
work.
• Law of Self-Service / Anonymity
• Law of Self-Discovery
• Law of Fake Research Identities
• Laws of Personal Preferences
• Law of Self Projection
Synonyms
Summary
https://list.ly/list/YxN-law-of-self-plus-secrecy
13. Copyright 2015 Nick Kellet & Jane Boyd
TIME
CONTRIBUTORSRISK OF FAILURE
Time creating Intrigue
Thriving
Law of
Ideas thrive when people get
involved.
People want to belong & share
ownership of their ideas /
beliefs.
The risk of failure goes down
as the number of contributors
go up.
• Law of Natural Momentum
• Law of Me to We
• Law of Shared Vision
• Law of Community / Belonging
• Law of Living Content
Synonyms
Summary
https://list.ly/list/YxP-law-of-thriving
15. Copyright 2015 Nick Kellet & Jane Boyd
Soft Signals
Law ofSIGNALS
accrue
S1
T1
IMPACTs
DECAY
TN
S1
S2
S2
S3
S3
S4
S5
There’s many digital platforms
to send / receive soft signals.
Getting noticed & noticing
others is a gentle art.
It can take many touches to
trigger action.
Because we forget & leak, we
need constant reaffirmation.
• Law of Getting Noticed
• Law of Cross Platform Comms
• Law of Gentle Touches
• Law of Dispersed Dialog
• Law of Matching Learning Styles
Synonyms
Summary
https://list.ly/list/YxQ-law-of-soft-signals
16. Copyright 2015 Nick Kellet & Jane Boyd
SMALL BIG
MANYTIMES/
MANYPEOPLE
ONETIME/
ONEPERSON
culture
communitysize
culture
Law of
Every cultural norm began
when one person dared to be
the change …. then others
copied.
Culture for small & large
groups operate on a
continuum of scale &
influence.
Humans mirror the good, the
bad & the ugly.
• Law of Crowd Think
• Law of Crowdsourced Behaviour
• Law of Mirroring/Herding/Sheep
• Law of Cultural Norms
• Law of Lets Copy Them
Synonyms
Summary
https://list.ly/list/YxS-law-of-culture
17. Copyright 2015 Nick Kellet & Jane Boyd
learning
Law of
expert
novice
2
3
6
7
4
5
1
We’ve shifted from learning
alone to learning together
& from learning whole
topics to learning what we
need to get by.
Stepwise, “search first”
learning is a survival
mechanism for coping with
information excess.
• Law of Bit by Bit
• Law of Accumulated Knowledge
• Law of Layered Learning
• Law of Self-Serve Education
• Law of Minimal Learning
Synonyms
Summary
https://list.ly/list/YxT-law-of-learning
18. Copyright 2015 Nick Kellet & Jane Boyd
numbered lists
Law of
#
$
%
&
'
%Posts including
%blogsUsing
98%
30%
81%
20%
80%
15%
30%
5%40%
3%
Numbered lists equate to
30% of digital media.
Lists are shareable,
snacks & how we learn.
People are willing to
contribute, hence lists
build community.
• Law of Listicles
• Law of Resources, Tricks & Hacks
• Law of the Best /Top / Worst ...
• Law of Bite Size Content
• Law of Skimmable Media
Synonyms
Summary
https://list.ly/list/YxU-law-of-numbered-lists
19. Copyright 2015 Nick Kellet & Jane Boyd
exchange
Law of minimal
(
(
(
(
e1
(
(
(
(
e2
e3
e5 e6
e7 e8
e4
Say just enough, but not too
much.
Be helpful, but don’t overload
people. Keep the dialogue
alive.
Multiple minimal exchanges
allow you to slowly build real
relationships.
• Law of Keeping Conversation Alive
• Law of Taking Turns
• Law of Back & Forth
• Law of Ping Pong Dialogue
• Law of Reciprocal Conversation
Synonyms
Summary
https://list.ly/list/YxX-law-of-minimal-exchange
20. Copyright 2015 Nick Kellet & Jane Boyd
Adding Value
Law of
( (B1 p1VALUE
Always leave room for others
to add value.
You are more attractive when
you leave the door open for
community contribution one
person at a time.
Don’t be too smart, be
accessible.
• Law of Utility
• Law of Contribution
• Law of Matching
• Law of Equality
• Law of Leaving Room for Others
Synonyms
Summary
https://list.ly/list/YxY-law-of-adding-value
21. Copyright 2015 Nick Kellet & Jane Boyd
Made Asks
Law of Ready
s
ML
XL
XXL
We suck at asking for &
accepting help.
Prepare a number of “pre-sized
asks” so you can leverage your
network.
Ready made ask help you get
more from people’s support and
you’re more likely to find people
offering support.
• Law of Accepting Help
• Law of Matching
• Law of Saying Thanks
• Law of Knowing What You Need
• Law of Helping & Being Helped
• Law of Want to Help? Here’s How
Synonyms
Summary
https://list.ly/list/YxZ-law-of-ready-made-asks
22. Copyright 2015 Nick Kellet & Jane Boyd
discovery
Law of social
) *
+$
,
%
&
#
-
Social exchanges,
connections & people
influence individual
discovery & search.
How we find stuff is less
dependent on Google than
we believe.
• Law of How we Search
• Law of Human Curation
• Law of Getting Found
• Law of Fighting the Gamed Results
• Law of Psychology Trumps Tech
Synonyms
Summary
https://list.ly/list/Yxa-law-of-social-discovery
24. Copyright 2015 Nick Kellet & Jane Boyd
self doubt
Law of
creative
output
Self
doubt
Low
High
Your inner critic obstructs your
creative output, your ability to
show up & how you
participate.
Push through self doubt & your
creativity & contribution
increases.
Build your creative muscle &
learn to be vulnerable.
• Law of Not Worthy
• Law of Out of My Depth
• Law of Can’t Start
• Law of Excuses
• Law of Smarter Than Me
Synonyms
Summary
https://list.ly/list/Yxb-law-of-self-doubt
25. Copyright 2015 Nick Kellet & Jane Boyd
the grind
Law of
1
3
4
5
6
7
2
Commit for the long haul.
Think of your journey as a
marathon - not a sprint.
Everything takes work, by
making it a social journey;
you’ll have an army of people
who won’t let you fail.
• Law of No Overnight Successes
• Law of Doing the Hard Work
• Law of Pushing Through
• Law of Stuff Worth Doing Takes Time
• Law of It’s a Journey
Synonyms
Summary
https://list.ly/list/Yxc-law-of-the-grind
26. Copyright 2015 Nick Kellet & Jane Boyd
imperfect
Law of
Which is more fun?
The more you learn to
have fun with your
imperfections, to be
vulnerable & to be open
about your mistakes the
more enticing you
become.
Nothing & nobody is
perfect.
• Law of Messy is Okay
• Law of Done is Better Than Perfect
• Law of Dive in & Hit Publish
• Law of Approachability
• Law of Vulnerability
Synonyms
Summary
https://list.ly/list/Yxd-law-of-imperfect
27. Copyright 2015 Nick Kellet & Jane Boyd
#$
%
&
'
.
./
hybrid
transform
INPUT output
lists
slides
videos
infographics
podcasts
Text
snack media
Law of
Create content that can be
shared via multiple formats &
in small chunks.
Use multiple platforms to
create various types of content.
Pick the length & format to fit
the function/story.
• Law of Bite Size Content
• Law of Breaking Content Up
• Law of Repurposing
• Law of Transmedia
• Law of Hybrid Media
Synonyms
Summary
https://list.ly/list/Yxe-law-of-snack-media
28. Copyright 2015 Nick Kellet & Jane Boyd
the fishbowl
Law of
Every single person experiences
life through the lens of living in
multiple fish bowls.
Each fish bowl is a small
community with unique culture,
boundaries & norms.
We each experience every
fishbowl uniquely.
• Law of My World/Reality
• Law of My People / Lens / Lingo
• Law of Little Fish in Big Pond
• Law of Bubbles
• Law of Language & Context
Synonyms
Summary
Non Profit tech
ChurchSoccer moms
https://list.ly/list/Yxf-law-of-the-fishbowl
29. Copyright 2015 Nick Kellet & Jane Boyd
new extroverts
Law of the
Face to
Face
Social
Media
Low
High
Energy Reach
Introverts have figured out
how to use social media & the
various online platforms to
level the playing field with
extroverts.
An online presence can
outperform physical presence.
• Law of Expertise is My Persona
• Law of I am My Output
• Law of Big Content vs Big Presence
• Law of the Skilled Observer
• Law of Listening First
Synonyms
Summary
https://list.ly/list/Yxg-law-of-the-new-extroverts
30. Copyright 2015 Nick Kellet & Jane Boyd
gender
Law of
M W
Words account for 7% of all
meaning, & can easily be
misconstrued.
Gender differences amplify this
impact, as such gender is one
of the most under utilized
forms of segmentation &
persona profiling.
• Law of Gender Bias
• Law of Mars & Venus
• Law of Feelings
• Law of Metrics
• Law of Persona Marketing
Synonyms
Summary
https://list.ly/list/Yxh-law-of-gender
31. Copyright 2015 Nick Kellet & Jane Boyd
never done
Law of
TASKS
SOCIETY YOU
Nothing is ever done, not
completely.
This is an undeniable truth
because it’s a reality we all face
daily.
What things mean, the tasks we
complete & our own beliefs are
in a state of ever accelerating
flux.
• Law of the Living Dictionary
• Law of Burn out Syndrome
• Law of Always More / Undone
• Law of Guilty Workload
• Law of Excessive Demands
Synonyms
Summary
https://list.ly/list/Yxi-law-of-never-done
32. want to be part of
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