Received 2nd place with this presentation at the University of Toronto Consulting Association's strategy case competition. Presented to a panel of professional consultants.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Have you ever wondered why your horoscope can predict your future, or what motivates people to report false information on a survey? These phenomena can be explained by everyday biases that can drastically impact user research studies. This introduction to bias in user research describes a number of biases we encounter in everyday life, and explains their impact in a user experience study.
Senior Experience Researcher, Leah Samuelson, will help identify common biases, explain where they arise in user testing, and note best practices for avoiding them to get the most accurate data.
Taking Instructional Design To Infinity & Beyond!Arturo Pelayo
This slide deck is an easy-to-absorb way for you to begin the journey of enhancing the educational offerings for the learners within your organization.
An infinite loop provides a good analogy of how we can visualize the balancing act of doing what is best for the organization or what is best for the learner.
This friction is important to highlight.
The slide deck -when used as a filter for a learning product- can enable structural organizational improvements and realize efficiencies across the board.
Rutgers Business School Executive Education Case StudyGreg Jarboe
The document summarizes a case study conducted by Rutgers Business School Executive Education and SEO-PR on optimizing a press release to promote an executive education program on supply chain strategy. Key findings include:
- The optimized press release generated significantly more views, social media mentions, and traffic to the program website than the unoptimized version.
- Media coverage resulted from the release, including articles in local and industry publications that further promoted the program.
- The optimized marketing efforts were calculated to have generated a 12.9x return on investment based on the program registrations and revenue compared to the costs.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Small Business Guide To Social Media MarketingHubSpot
This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Have you ever wondered why your horoscope can predict your future, or what motivates people to report false information on a survey? These phenomena can be explained by everyday biases that can drastically impact user research studies. This introduction to bias in user research describes a number of biases we encounter in everyday life, and explains their impact in a user experience study.
Senior Experience Researcher, Leah Samuelson, will help identify common biases, explain where they arise in user testing, and note best practices for avoiding them to get the most accurate data.
Taking Instructional Design To Infinity & Beyond!Arturo Pelayo
This slide deck is an easy-to-absorb way for you to begin the journey of enhancing the educational offerings for the learners within your organization.
An infinite loop provides a good analogy of how we can visualize the balancing act of doing what is best for the organization or what is best for the learner.
This friction is important to highlight.
The slide deck -when used as a filter for a learning product- can enable structural organizational improvements and realize efficiencies across the board.
Rutgers Business School Executive Education Case StudyGreg Jarboe
The document summarizes a case study conducted by Rutgers Business School Executive Education and SEO-PR on optimizing a press release to promote an executive education program on supply chain strategy. Key findings include:
- The optimized press release generated significantly more views, social media mentions, and traffic to the program website than the unoptimized version.
- Media coverage resulted from the release, including articles in local and industry publications that further promoted the program.
- The optimized marketing efforts were calculated to have generated a 12.9x return on investment based on the program registrations and revenue compared to the costs.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Small Business Guide To Social Media MarketingHubSpot
This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
Katso Media proposes managing Broadreach Corporation's social media campaign to promote HIV/AIDS testing among youth. They will use existing Education Ambassadors SA social media accounts with over 11,000 Facebook fans and 7,000 Twitter followers. The campaign goals are to raise awareness, increase discussions, and get youth to test through posts, ads, and engagement. Katso Media will create and publish content, respond to users, and provide weekly/monthly reports on metrics and results. Their fee is R9,500 per month for managing all social media platforms and providing marketing strategy, ads budget, and reporting to help Broadreach achieve its goals.
This document discusses whether various items will blend in a blender and provides recommendations for social media strategies. It suggests focusing on programs rather than tactics, shifting budgets to social media while measuring impact, understanding audiences and goals, developing a listening practice, monitoring brand impact, creating social platforms with customers in mind, setting metrics, and optimizing return on engagement.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
A new paper from Cegos created with our Partners in Australia TP3 to update our thinking around blended learning and offer some best practices from our joint experiences.
Session 6/8. Promotional strategies. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
The document discusses LinkedIn APIs and how they can be used by companies and developers to build applications that integrate LinkedIn data and functionality. It provides examples of types of APIs and plugins that can be used to build tools for activities like promoting products, finding advisors, amplifying content, and promoting events. The document emphasizes that LinkedIn APIs cannot be used for commercial purposes without an exception or going through a certified partner.
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Singapore
How do you up-level your game in Content Marketing? LinkedIn Marketing Solutions shows you how to add fuel to the fire and really ramp and scale your content marketing strategy in this Slideshare presentation.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
Katso Media proposes managing Broadreach Corporation's social media campaign to promote HIV/AIDS testing among youth. They will use existing Education Ambassadors SA social media accounts with over 11,000 Facebook fans and 7,000 Twitter followers. The campaign goals are to raise awareness, increase discussions, and get youth to test through posts, ads, and engagement. Katso Media will create and publish content, respond to users, and provide weekly/monthly reports on metrics and results. Their fee is R9,500 per month for managing all social media platforms and providing marketing strategy, ads budget, and reporting to help Broadreach achieve its goals.
This document discusses whether various items will blend in a blender and provides recommendations for social media strategies. It suggests focusing on programs rather than tactics, shifting budgets to social media while measuring impact, understanding audiences and goals, developing a listening practice, monitoring brand impact, creating social platforms with customers in mind, setting metrics, and optimizing return on engagement.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
A new paper from Cegos created with our Partners in Australia TP3 to update our thinking around blended learning and offer some best practices from our joint experiences.
Session 6/8. Promotional strategies. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
The document discusses LinkedIn APIs and how they can be used by companies and developers to build applications that integrate LinkedIn data and functionality. It provides examples of types of APIs and plugins that can be used to build tools for activities like promoting products, finding advisors, amplifying content, and promoting events. The document emphasizes that LinkedIn APIs cannot be used for commercial purposes without an exception or going through a certified partner.
LinkedIn Content Marketing 2.0 Seminar: Five Tactics to Ramp & Scale Your Con...LinkedIn Singapore
How do you up-level your game in Content Marketing? LinkedIn Marketing Solutions shows you how to add fuel to the fire and really ramp and scale your content marketing strategy in this Slideshare presentation.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
The document discusses social media strategies and marketing. It outlines elements that should be part of a marketing strategy like blogs, social networking, discussions. It discusses how marketing budgets are shifting from awareness spending to engagement metrics. Communities are highlighted as the most important interactive information source that can boost loyalty, gain insights, and gain control. Case studies of companies like Nike, Bank of America, and CNN using online communities successfully are provided.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Content Marketing 2.0 - 5 Tactics to Ramp & Scale your Content StrategyBlack Marketing
How do you up-level your game in Content Marketing? LinkedIn Marketing Solutions shows you how to add fuel to the fire and really ramp and scale your content marketing strategy in this Slideshare presentation.
Social Media Integration, Monitoring & Measuring ROILarissa Fair
This document summarizes a presentation on social media integration, monitoring, and measuring ROI. It provides tips on managing social media profiles consistently, sharing content across platforms, and listening to users. Case studies show how companies used social media to drive sales, improve products, and increase traffic. The document stresses engaging with users by addressing issues and improving based on feedback in order to demonstrate ROI through metrics like lead generation, customer service, and brand awareness.
How to run a killer social media campaign Social Circle
The document provides an overview of how to plan and run a social media campaign using the CMI (Content Marketing Institute) framework. It discusses establishing goals and objectives, understanding your target audience through personas, developing a central story or theme, planning the process including a content calendar, and defining metrics to measure performance. The framework is demonstrated through an example of planning a quarterly content strategy around the theme of mortgages.
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
This document provides an overview of using social media for B2B marketing. It discusses how social media allows businesses to connect directly with customers and prospects through content and conversations. Key platforms covered include LinkedIn for professional networking, Twitter for real-time news and discussions, blogs for sharing expertise, Facebook for building communities, and YouTube for education. The document emphasizes starting with objectives and strategies before tactics. It also stresses the importance of listening, engaging authentically, and measuring results over time.
This document discusses best practices for mobilizing employees to contribute content that promotes a brand's message. It recommends establishing an editorial team to develop a content strategy and governance process. Employees should be trained and assigned roles based on their skill level to engage on social media platforms. Guidelines are suggested for content submission and approval workflows. The right technology solutions like advocacy and community platforms can help optimize the content supply chain and participation. The goal is to empower employees as advocates who authentically share brand stories and deepen affinity through participatory storytelling.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
This presentation template provides resources for creating marketing presentations, including sections on company overview, goals, principles, competitor analysis, social media stats, case studies, and credits. Key features include editable slides on market share, buyer personas, roadmaps, and alternative graphic resources. Premium users can use the template without attribution while free users must keep the thanks slide credited to Slidesgo.
This presentation template provides resources for creating marketing presentations, including sections on company overview, goals, principles, competitor analysis, social media stats, case studies, and credits. Key features include editable slides on market share, buyer personas, roadmaps, and alternative graphic resources. Premium users can use the template without attribution while free users must keep the thanks slide credited to Slidesgo.
This document provides a marketing mix plan template that can be customized for presentations. It includes sections for an executive summary, company overview, goals, competitive analysis, social media strategy, financial metrics, and credits. The template offers editable slides on company description, objectives, principles, action plans, mockups, personas, roadmaps, market sizes, case studies and resources to help structure a marketing plan presentation.
This presentation template provides resources for creating marketing presentations, including sections on company overview, goals, principles, competitor analysis, social media stats, case studies, and credits. Key features include editable slides on market share, buyer personas, roadmaps, and alternative graphic resources. Premium users can use the template without attribution while free users must keep the thanks slide credited to Slidesgo.
Strong content can establish relationships with candidates and enhance their perception of your talent brand. Providing information that helps candidates professionally builds trust and positive feelings toward your organization. Is your Federal agency taking full advantage of its LinkedIn Company Page posts to attract talent?
This presentation from Lisa Shah, LinkedIn Federal Branding Consultant, teaches you how to get started with content marketing and tips for using it to nurture relationships with the top talent you need.
Learn more about our solutions here: http://bit.ly/2cHdy43
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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Competition Deck - TribalScale
1. CONVEYING THE LANGUAGE OF EMPOWERMENT, MERIT, AND
TRANSPARENCY THROUGH DIGITAL MARKETING
Angela He Helen He Rosie Fan Serene Chen
TEAM BACK TO THE FUTURE
2. EXECUTIVE SUMMARY
SITUATION
STRATEGY
OUTCOMES
RECOMMENDATION
Modify content themes
and copywriting
Utilize interactive media for
community engagement
Optimize Medium blog
content
Optimize social media content and interaction by utilizing multimedia content and Medium
through our Enhancement, Media, and Thought-Leadership (EMT) strategy
ü Increased digital presence and organic growth
ü More effective use of underutilized digital media platforms
Ineffective platform
connectivity
Multimedia not
intriguing
No platform to become
tech influencer
3. SITUATION
Situation OutcomesRecommendation Implementation
Problems with the current digital marketing initiatives
Content themes not driving
interactions on social media or
towards our website
Current media content is not
intriguing and there is not
enough video type
Not optimizing the use of
Medium with lack of engagement
between viewers
4. ENHANCEMENT MEDIA THOUGHT
LEADERSHIP
Our strategy will better optimize TribalScale’s digital channels and increase
engagement through Enhancement, Media, and Thought-Leadership
Modify social media content
themes and copywriting to
increase SEO and organic reach
Utilize interactive media content
released through all channels for
increased community
engagement
Optimize Medium blog content
released to better become a
Toronto-Waterloo tech industry
influencer
Situation OutcomesRecommendation Implementation
1 2 3
6. Situation OutcomesRecommendation Implementation
Our current social media platforms on average underperform
with certain outliers
Twitter Performance in 1 Week Sample
Sample Avg. RTs Avg. Likes Avg. # Hashtags
26 0.3 0.7 3
Facebook Posts (incl. photos) Performance in 1 Week Sample
Sample Avg. Likes Avg. Comments Avg. Shares
11 8.9 0.1 0.8
197Without 4 outliers of 2k+ views each -
Facebook Videos Performance
Population Avg. Likes Avg. Comments Avg. Shares Avg. Views
18 11.4 0.6 0.6 1132
4.4 - Without 1 outlier of 50+ likes
SOCIAL
MEDIA
7. Situation OutcomesRecommendation Implementation
Our current social media platforms on average underperform
with certain outliers
Twitter Performance in 1 Week Sample
Sample Avg. RTs Avg. Likes Avg. # Hashtags
26 0.3 0.7 3
Facebook Posts (incl. photos) Performance in 1 Week Sample
Sample Avg. Likes Avg. Comments Avg. Shares
11 8.9 0.1 0.8
197Without 4 outliers of 2k+ views each -
Facebook Videos Performance
Population Avg. Likes Avg. Comments Avg. Shares Avg. Views
18 11.4 0.6 0.6 1132
4.4 - Without 1 outlier of 50+ likes
What is different in the
content theme(s) and
copywriting of the
overperforming outliers?
SOCIAL
MEDIA
8. TRIBALSCALE’S FACEBOOK PLATFORM
Showcasing an actual
company product/hack
Featuring more of our product
portfolio increases transparency
and piques interest
Product demonstration, 4.4k views, 19 likes, 1 comment, 3 shares
Situation OutcomesRecommendation Implementation
Company-specific content
Featuring employees and their
work adds to transparency
9. TRIBALSCALE’S FACEBOOK PLATFORM
Company culture exemplified
Demonstrating values, speaking
to both public and employees
Anniversary photo, 162 likes, 16 comments, 13 shares
Situation OutcomesRecommendation Implementation
Increased interactions from
tagging 5 employees
More engagement and thus
organic reach if tagged
people/pages are those less
likely to ignore the mention
10. ENHANCE
Situation OutcomesRecommendation Implementation
TribalScale’s content themes and copywriting should focus
on TO-WLOO hack culture and company transparency
Toronto-Waterloo
hack culture
67% of Millennials
considered or have
started their own business
ü Geotag
ü Tag universities and
hackathon pages
ü Like/comment/share
hackathon’s own social
media posts
Company project
portfolio and processes
ü Product demos and case
studies
ü Engage companies we’ve
worked for
ü “Behind-the-scenes”
footage
73% of businesses have
used case studies to make
buying decisions
Our company culture
and employees
Almost 80% of Millennials
look for culture fit and
people in an employer
ü Tag employees when they
are featured
ü Encourage employee
liking/commenting/sharing
ü “Behind-the-scenes”
footage
11. USER INTERACTION CHAIN
1) Initial Platform
Copy includes link to
content also featured/
archived on website
Pass through intermediary
platform if needed
Prominent video, photo content,
Medium articles, challenges, and
news releases kept on our new
“Thought Content” webpage
2) Our Website
1 2
ACQUISITION
RETENTION
CURRENT: “Blog Posts” anchored to homepage PROPOSED: New separate webpage “Thought Content”
Copy should readily link to a new webpage on our site featuring recent content releases
Situation OutcomesRecommendation Implementation
12. Better social media practices with
copywriting will increase these metrics
Increased word-of-mouth growth will increase
these metrics
Situation OutcomesRecommendation Implementation
TribalScale can optimize website engagement through better
social media practices
Source/
Medium
Sessions
% New
Sessions
New
Users
Bounce
Rate
Pages/
Session
Avg
Session
Google/
Organic
13,589 67.75% 9,207 75.45% 1.4 1:02
Direct/None 7,178 69.71% 5,004 72.53% 1.53 1:13
Linkedin/
Referral
1,129 65.72% 742 71.30% 1.46 0:56
FB/Referral 768 67.71% 520 71.22% 1.53 0:43
FB (mobile)/
Referral
433 90.07% 390 82.45% 1.27 0:27
Better social media content themes will
increase our search engine optimization and
these metrics
WEBSITE
14. Situation OutcomesRecommendation Implementation
TribalScale can leverage the trend and power of video
content to grow Internet traffic and revenue
VIDEO
74% of all Internet traffic in 2017
will be video
From Apr-Nov 2015, average daily video views on Facebook doubled from 4 billion to 8 billion
Marketers who use video grow revenue
49% faster than non-video users
Videos are particularly effective towards
Millennials, who communicate using images
Authentic
Evokes Emotion
Personal & Relatable
Entertaining
15. Situation OutcomesRecommendation Implementation
Facebook Live Videos have strongest reach and user
engagement
FACEBOOK
LIVE
Stronger, more personal
relationship with viewers
Authentic1
TribalScale’s most viewed Facebook video, currently at over 5,000 views, is a Facebook Live broadcast
Live videos higher in News Feed and
viewed at much higher durations (3x)
than non-live content.
Untouched content communicates
transparency and connects better
with audiences
Real-Time2
Off-the-Cuff3
Example:
Live event
broadcasting
such as at
hackathons
Events Live Broadcast
(Hackathons)
16. Situation OutcomesRecommendation Implementation
Release a series of online challenges/puzzles relating to
Internet of Things trends as a promotional campaign
TECH
CHALLENGES
Engagement
Interactive
Mixed Media
Challenges
Example: 360 degree video
challenge: 20-30 vid at our
office space and name all the
IoT devices you see
How to communicate
TribalScale’s Brand?
Brand
17. - Thought Leadership Lab
They are trusted sources who move and inspire people with innovative ideas; turn
ideas into reality, and know and show how to replicate their success.
THOUGHT LEADERSHIP
18. Situation OutcomesRecommendation Implementation
Careful CONTENT
creation and curating
Generates
RECOGNITION &
TRUST
Generate interest in
RETRUITMENT &
HIRING
Increase in organic
CLIENT OUTREACH &
INTERESTING
PROJECT
THOUGHT LEADER
How does becoming an industry thought leader drive sales and recruitment?
19. Situation OutcomesRecommendation Implementation
WHY USE
MEDIUM?
“Medium is building the future of brand storytelling”
25 - 30 million
monthly unique visitors
Reach a pre-existing audience1
Source: Mike Essex, Koozai
20. Situation OutcomesRecommendation Implementation
WHY USE
MEDIUM?
Engage potential clients and recruits2
Main Metric:TTR
Total Time Reading
Medium expands reader
engagement by:
= 64%
for the majority of stories
39
61
1
“Medium is building the future of brand storytelling”
21. Situation OutcomesRecommendation Implementation
WHY USE
MEDIUM?
Empower TribalScale employees3
2
1 An individual performs better in
the Medium stream, garnering
more recommendations,
responses, and shares when
compared to branded and
group accounts.
“Medium is building the future of brand storytelling”
Each high-contributing
TribalScale employee should
have their own Medium
account to post to TribalScale
22. Situation OutcomesRecommendation Implementation
SUCCESS ON
MEDIUM
What are tangible steps Tribalscale take to turn Medium into a
thought leadership platform?
Adopt Medium Best
Practices
Because everybody on Medium is
using the same publishing tool,
Medium specific formatting is
especially important.
Be an Active Member
of the Community
Medium is more than a publishing
platform. Engage your audience by
commenting, responding,
recommending and highlighting.
Target Publications to
Your Expertise
Choose an expertise to pique the
interest of the average Medium reader
and use it to host both TribalScale
and outside contributor stories .
23. Situation OutcomesRecommendation Implementation
Best
Practices
Formatting
1
2
3
Text Separators
Engaging Media
White Space
Having more white space increases
readability by 20% (Lin 2004)
Connected devices, Internet of Things, VR. @TribalScale, our
team works with innovative, premium brands to usher
businesses into the connected age. www.tribalscale.com/
32. Situation OutcomesRecommendation Implementation
LONG TERMSHORT TERM (3 MONTHS)
TIMELINE There is an expected over 60% growth of net income for the
next fiscal year
ü Train social media employees using Hootsuite
ü Redevelop content themes
ü Increase Facebook Live videos
ü Open YouTube channel
ü Developing Interactive Challenges
ü Engagement with Web & Graphic Designers
ü Implementing Medium best practices
ü Be more active and interactive on Medium
33. Situation OutcomesRecommendation Implementation
LONG TERMSHORT TERM (3 MONTHS)
TIMELINE There is an expected over 60% growth of net income for the
next fiscal year
ü Train social media employees using Hootsuite
ü Redevelop content themes
ü Increase Facebook Live videos
ü Open YouTube channel
ü Developing Interactive Challenges
ü Engagement with Web & Graphic Designers
ü Implementing Medium best practices
ü Be more active and interactive on Medium
ü Redevelop content themes
ü Increase Facebook Live videos
ü Develop videos and upload on YouTube channel
ü Release Interactive Challenges to the public
ü Engagement with Web & Graphic Designers
ü Be more active and interactive on Medium
ü Target publications on Medium to an expertise
34. RISKS & MITIGATIONS
What if employing these measures doesn’t positively impact engagement, sales and recruitment?
Situation OutcomesRecommendation Implementation
Risk Mitigation
Loss of readers who specifically follow
TribalScale social media for tech news
By having each high-contributing
employee have their own Medium
account, their actions could reflect
poorly on TribalScale
Begin with a split of TribalScale
generated content (60%) and industry
news (40%) and adjust based on data
With the training we’ve outlined and
careful curating from the home
TribalScale account, we can
preemptively address these risks
Facebook Live content won’t gain
traction and employees won’t buy into
the idea and filming process
Content will be kept easy and simple for
employees to manage and buy into,
which makes us more authentic
38. Enhancement of Social
Media Practices
RECOMMENDATION
Optimize social media content and interaction by utilizing multimedia content and Medium
through our Enhancement, Media, and Thought-Leadership (EMT) strategy
Media Engagement Thought Leadership
ü Optimize social media
engagement with more
company-centric and TO-
WLOO content themes
ü Drive traffic to new
webpage with copywriting
ü Increase video and
Facebook Live content
ü Release tech challenges
to social media audiences
ü Engage recruits on
Dribbble and AngelList
ü Medium best practices
ü Engage the audience and
Medium tech community
ü Optimize TribalScale
publications for content
readers care about
43. TRIBALSCALE’S FACEBOOK PLATFORM
Work process content
Featuring Agile processes,
transparency regarding our
company’s work
Animation infographic, 5.2k views, 30 likes, 2 shares
Situation OutcomesRecommendation Implementation
Only video with animated
infographics
Eyecatching, informative,
company-specific
44. TRIBALSCALE’S FACEBOOK PLATFORM
Facebook Live
HackuWeather, 5.8k views, 40 likes, 7 comments, 3 shares
Rising usage and reach of
livestream video methods, also
results in more comments and
interactions and thus greater
organic reach
Situation OutcomesRecommendation Implementation
46. TRIBALSCALE’S FACEBOOK PLATFORM
Greater engagements through
attendance at local Hackathons
Tagged the hackathon organization,
local at Trent University
TrentU Hackathon photo, 18 likes, 1 share
Situation OutcomesRecommendation Implementation
47. TRIBALSCALE’S CURRENT FACEBOOK VIDEO CONTENT
Video Caption Type of Video Views Likes Shares Implication
“Demos!
#HackuWeather”
Facebook Live
Broadcasting of
Participants at the
HackuWeather challenge
presenting their demos
5,888 40 3 Facebook Live
videos have
strongest reach and
user engagement
“Check out how
TribalScale works,
our processes
and what makes
us Agile.”
The TribalScale Way: sleek,
infographic style explaining
TribalScale’s offerings,
processes, and competitive
advantage
5,255 30 2 Visually appealing
image-based
infographics draws
audience views
“Check out the
TribalScale team
demoing our
winning Alexa
hack!”
Live-style, unedited
broadcast of TribalScale
team presenting a demo of
their creation
4,412 19 3 Off-the-cuff,
transparent
glimpses into
TribalScale’s
operations engages
audiences
Situation OutcomesRecommendation Implementation
48. Situation OutcomesRecommendation Implementation
Increase Facebook Live video content to engage multiple key
audiences
Employee
Testimonials
FACEBOOK
LIVE
Events Live Broadcast
(Hackathons)
Recruitment Feedback
(Live Portfolio Review)
Office Tours Potential Clients
Passive Candidates
Tech Community
at Large
49. Situation OutcomesRecommendation Implementation
New video content should emphasize visually appealing and
honest glimpses into TribalScale’s company culture
VIDEO
TribalScale
SHORT-TERM New Youtube Channel
ü Office tour videos
ü Employee testimonials and merit
ü Share via social media platforms
and drive more traffic to website
LONG-TERM
ü Recruitment video campaign through
viral marketing
50. Situation OutcomesRecommendation Implementation
Release a series of online challenges/puzzles relating to
Internet of Things trends as a promotional campaign
TECH
CHALLENGES
Engagement
Integrate cutting edge tech with
Tribalscale’s brand of innovation
and connectivity
Release a series of online
challenges/puzzles relating to
Internet of Things or VR trends
as a promotional campaign
Interactive
Mixed Media
Challenges
Example: 360 degree video
challenge: 20-30 vid at our
office space and name all the
IoT devices you see
How to communicate
TribalScale’s Brand?
• Audience participation
• Leverage sharing capabilities of
social media for WOM
Brand • Merit through puzzle challenges
• Empowerment through education
52. Situation OutcomesRecommendation Implementation
Engagement with Web Designers, Graphic Designers and
Software Developers
HIRING
• Post jobs
• Engage and scout design talent
• Can filter by location to Toronto-Waterloo
• Existing account
• But no job postings, minimal info
• Should leverage account better
54. Situation OutcomesRecommendation Implementation
Best
Practices
Formatting
1
2
3
Text Separators
Engaging Media
White Space
• Use headings and subheadings
whenever possible
• Use the bullet and numbered
list options
• Quotations format to break up
the text
• Insert videos to make a point
• Use striking images that leave
an impression
• Always begin with a fullscreen
image
Having more white space increases
readability by 20% (Lin 2004)
57. Situation OutcomesRecommendation Implementation
Target
Publications
to Expertise
SALES: Reach
Potential Clients
RECRUIT: Reach
Potential Hires
Exemplify
TribleScale Values
Daily Life at
TribalScale
Establish Trust and
Rapport with future
clients
Demonstrate the
company culture as a
great place to work
Shows Transparency
by drawing back the
curtain
Industry Insight
Informal portfolio that
will show clients
TribalScale’s expertise
Establish TribalScale as
a leader and where
employees can grow
Shows Merit by
demonstrating
understanding
Guest Posts
A nod of approval from
industry influencers
and experts
Potential employees
may already be
following these guests
Shows Empowerment
with this tech platform
TribalScale Case
Studies
Demonstrates
TribalScale’s
capabilities
Shows off the projects
TribalScale employees
work on
Shows Transparency
and Merit
59. Medium’s Staff Picks and Medium accounts
are followed by almost every Medium user
Medium Promotes Your Content Too
Medium’s tags allow your article to be included
in collections and will become recommended
Medium Finds Readers that Care
Medium’s social media like tools facilitates
the reading, understanding and sharing of
your articles.
Medium Facilitates Engagement