The document outlines five essential truths about creating effective content on platforms like Slideshare. It emphasizes the importance of building a diverse body of work, experimenting to understand what resonates with audiences, and embracing self-service practices while disregarding traditional brand rules. Additionally, it suggests that brevity is key for impactful content, advocating for memorable visuals and formats that encourage sharing.

1. FIVE
SLIDESHARE
TRUTHS
1 WHERE DO VIEWS COME FROM?
2 Where do customers come from?
FIVE
SLIDESHARE
TRUTHS Part One
ANSWERs to two Questions
PLUS

2. SlideSHARE
CREDENTIALS
50 decks published
200k views earned
Multiple awards
Top 1% producer
KeyNoTE AUTHOR

3. 5 Slideshare Truths
1. Build & BENCHMARK
Your Body of Work
2. Experiment to learn
3. Embrace SELF-SERVICE
4. Trash brand rules
5. BREVITY WINS

4. 1 Build & BENCHMARK
Your BodIeS of Work
A body of work is 1st step to
CONTENT Mastery
Create 50+ DECKS , slides, videos ,
graphic etc
I’ve created a 50+ on Listly,
Slideshare & YouTube
BODY OF WORK enhances all forms of
content networkS/ MEDIA types
(many reasons why)
2nd step is to benchmark across
platforms to learn & REFINE FORMULAS
VS

5. BODY OF WORK
COMPARE RESULTS
Benchmark your media
Views EmbedsFansBody of Work
50
500+
50
200k
540k
60k
1500
1500
73
100
1000
10
*
% Views
25%
45%
77%
Follows (Fans)
* On Listly fans = helpers (these people contributed to my body of work by suggesting or voting)
% Views
via Embed** Embedded media can be on your blog (ie OWNED MEDIA and on other blogs (EARNED MEDIA)
These are my summary content metrics
Platform *
*
Slideshare
Listly
YouTube

6. YOU WIN WHEN YOU LET GO
(& embrace embeds)
if 75%of your slide views
on are Slideshare 25% are not
if 55%of your list views
on are Listly 45% are not
if 23%
of your video views
on are YouTube 77% are not
YOU WIN. MEDIA PLATFORMS GET YOU MORE EXPOSURE

7. Benchmark YOUR BEST
PIECE TRANS PLATFORM
Total
ViewsContent Name
THE LOVE CONNECTION:
How to create content ..
Twitter Bootstrap
Alternatives
28.3k
76.5k
1.9k
0.9k
The Origins
"ReGifting" 47.5k 33k
Platform
Slideshare
Listly
YouTube
Embed
Views

8. SHOCK FACT
MEDIA PLATFORMS WORK
PEOPLE FIND YOU In many ways
TRAFFIC COMES FROM MANY SOURCES
We all have unique media / learning NEEDS / PREFS
You need to let go and embrace Media Platforms to
enjoy this exposure
You a blog (owned media) & outposts ( i.e. SOCIAl &
EARNED & PAID) to facilitate this

9. The RISE OF Embeds
& MEDIA PLATFORMS
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
YOUTUBE
SCRIBD
SLIDESHARE
SOUNDCLOUD
LISTLY
INSTAGRAM
FLICKR
VINE
Platforms make it easier to manage your media & for others to embed & share it too

10. key Metric: time to Author
When thinking about building a
BODY OF WORK
consider
TIME TO AUTHOR by MEDIA
& learn how to
DESIGN FOR REUSE

11. 2 Experiment to Test
Nobody can predict
content success
Create straw-man
theories/models,
then break,
rebuild & repeat
!
!!

12. 3 Embrace SELF-SERVICE
Content must be FOUND
to solve problems
People seek your
content when they
feel PAIN
Publishing lets people
find your content on
their timeline
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13. 4 Trash brand rules
Give each piece of content
visual identity to be:
1. Memorable
2. Share worthy
Work on Title/Theme/Look
Use unique fonts, colours,
themes & images (purchase
/ credit as needed)

14. 5 BREVITY WINS
Less Content = More Impact
= less to SKIM
= More memorable
Don’t be afraid to revisit/
rework old ideas (or come
back with 5 more points)
Don’t bury ideas on slide 27
Don’t make readers think!

15. Try THIS

16. Try THIS