The document provides 7 tips for simplifying content marketing planning in 2015, which include being open to reinventing marketing approaches, tearing down internal silos to focus on the big picture, creating an efficient content creation supply chain, being ready to jump on real-time triggers to distribute messages, understanding competitive activity inside and out, adopting and integrating social strategies rather than adding them as an afterthought, and listening, amplifying and connecting to develop an audience.

1. 7 Must-Read Tips
To Simplify
Content
Marketing
Planning In 2015

2. REINVENT
Be open to reinventing
your marketing
approach completely.
MORE

3. NO SILOS
Tear down internal silos
to focus on the big
picture.
MORE

4. SUPPLY CHAIN
Create an efficient
content creation supply
chain.
MORE

5. TRIGGERS
Be ready to jump on
real-time triggers to
distribute the message.
MORE

6. COMPETITION
Understand competitive
activity – inside & out.
MORE

7. INTEGRATE
Adopt and integrate
social strategies vs.
adding them in the end.
MORE

8. LISTEN
Listen, amplify and
connect to develop an
audience.
MORE

9. Back Story
While exploring Gerry Moran’s
MarketingThink & his use of Lists, I
made a listicle & a slide deck
from one blog post.
I used Pacifico & Festivo fonts