June 9, 2009
What’s In It for ICPSR and Its Projects?
• How does ICPSR deliver its products/services?
What “environment” are we operating in?
• Who are our main “customers”?
– How do they find information?
– How do they share information?
– Where are they located?
• Will the majority find us at conferences or by
some other means?
• The answer: Just like SEM, Social Media will
assist us to be “found” – and found with
What’s In It For You?
• My assumption:
– Promoting yourself professionally is good for
ICPSR = credibility for you and for the
• Users post content & questions, you respond
and link to appropriate solutions/answers
(credibility), users follow and share solutions
with other users (more credibility) – this is
called going “viral”
• It’s also a lot of fun!
Agenda & Goals
• Get you comfortable with social media terms
• Explore a few social media outlets – even
interact with them if you are comfortable!
• Gain understanding of how they might benefit
ICPSR or your project – and you!
• Disclaimer: Social Media is a rapidly evolving
environment – you jump in, gain
understanding, & then it all changes! The trick
is to jump!
• Virtual Communities (Second Life; Webkinz)
And the list of “old fashion” new
• Email (subscribed lists) – but dress it up if you
can! - http://www.icpsr.umich.edu/ICPSR/enewsletter/2009-04-07.html
• Websites – design & tag for search engines
– Sidenote: You can create your own website
or a project website in seconds! See Google
sites - https://www.google.com/accounts/ManageAccount
• Webinars – old technology in the new media!
B4 & After approach:
– B4 - Promote it in the new media
– After - Put it out there as a recording
Commonality between Social Media
• User generated content – users as publishers
– Online conversations between friends and
strangers resulting in content
• Tags & links
• Those with interest can “find” content
• It’s free!
Let’s start with blogs:
• A blog (from
weblog) is much
like a diary
• Blogger and
• ICPSR Blog
• Tags, categories
How is ICPSR using its blog?
• Informal announcements
• Explanation of process & procedures in a
conversational manner – the nominations
• Webinar registration links
• Providing a community for the data
– This will increase for the 2009 OR Meeting
• Be conversational – link to hard core content
don’t just repurpose it
• Tags are critical – how you’re found
• If you want to be found, let Google know you
exist! See Google Webmaster tools.
• Add media content (visuals, YouTube, etc.)
• What do you trust more? Content from
anonymous or real names?
• Afraid to start? You can delete it – the “throw-
away blog” concept!
– Advice I was given: You won’t truly
understand it until you do it!
Moving on to Communities
How can our organization use online
• Announcements & links to events
• Create communities (self-selected – so
• Show images of people, where we
work, what we do
• Build a personality for our brand, our
websites – “pull away the curtain”
• Increase chances of going “viral” &
being found by the right people
• Enhance search engine interpretation
The “Visual” Social Media
The Impact of YouTube – better
viewed than described!
• Pure Michigan (
• ICPSR (Summer Program) (
And Still More Outlets!
• Delicious – social
• Digg – social news
Bringing It All Together
• Check out Keotag – to find your project across
several platforms (and maybe yourself!)
• Aggregators – still no king, but highly desired
so stay tuned!
• Check out RSS
• Find some blogs to follow:
– Google Blog Search
– Technorati (searches other platforms too)
• Then jump in and comment!
• Why not Twitter for awhile? Follow the 2009
• Remember, you can always delete your
Social Media Rules to Live and
• If anything you post would make your mother,
children, significant other, or EMPLOYER blush,
DO NOT HIT THE SUBMIT BUTTON!
– Guess what the majority of employers are
doing with respect to new candidates?
• If you are posting anonymously because you
would NOT want your mother, children,
significant other, or EMPLOYER to know you
were responsible for the post, DO NOT HIT
THE SUBMIT BUTTON!