Changing media consumption trends pose both challenges and opportunities for traditional broadcasters. As connectivity and streaming options increase, viewers now expect on-demand access to content across various devices. Broadcasters are responding by offering more on-demand and online content delivery while still relying on linear programming. However, younger audiences are more drawn to online platforms and short-form content, representing a challenge for traditional broadcast models.

1. How are the changing trends in media consumption impacting the traditional broadcast business? Changing trends & Broadcasting By Ben Dair, Professional Product Manager

3. Today, what is considered traditional broadcast?

4. Various perspectives of the situation

5. Home entertainment

6. Consumer spend

7. Connectivity

8. Delivery

9. Behaviour

11. Interesting Facts 12% rise Daily TV consumption since 2001 6% rise in number of homes in the UK TV is the original social medium TV is not longer a group activity TV vs Social Media or… Online content predominately short-form IPTV is mainly used for catch-up, 70% of viewing 25-44 are put off IPTVdue to poor quality 16-25 more likely to view “free” content and lower quality

12. What’s happening with home entertainment? Worldwide Transactional home entertainment 1981-2010 Transactions (bn) VHS Rental DVD Purchase VHS Purchase BD Purchase DVD Rental TV VoD Digital BD Rental Source: Screen Digest

13. What are we spending our money on? Source: Screen Digest

14. Connectivity? Broadband coupled with connected devices is causing a seismic shift in how consumers use content, and what they expect from entertainment suppliers

15. How is content delivered? Source: Screen Digest

16. What are we watching?

17. What is actually going on? Online TV 3G mobile TV IPTV Digital terrestrial (television and mobile) DTH satellite Switched-digital cable Analogue terrestrial Digital cable Linear and on-demand content Linear, on-demand and user-generated content Linear broadcast content Broadcast defined schedule Consumer defined schedule Limited Choice Unlimited Choice Source: IABM / Screen Digest

18. How many distractions? 1990s 2009-2011 1970-80s 1960s 2000-2005 1950s 2006-2009

19. Changing Behaviour DIVERGENCE Content, anytime anywhere CONVERGENCE Tri and Quad Business Models

20. What are broadcasters doing?

21. Conclusions Daily TV consumption has risen in 10 years Quality is still important to the 25+ Technology distracts Broadcasters pushing the entertainment boundary Social Networks are the 21st century word of mouth Impact - Broadcast challenge or opportunity? Broadband Content is still king