my question 3

2. For my magazine proposal, I had intended to
use Towsquare Media to be my publisher
as they are the current publisher for XXL
magazine (they have been publishing for
XXL for 17 years). I thought that this was
an ideal publisher as they could have
given my magazine the same success rate
as XXL. But due to feedback from my
peers, I found that Townsquare Media not
be ideal for me as, XXL Magazine and
Beat magazine share the same musical
genre, which means that I would be
practically competing with my myself, as
there is no gap in the market for my
magazine with this publisher. Therefore I
have decided changed to change my
publisher.

3. The publisher I will now use is “Time
Inc. Publications”. I believe this
would be an ideal publisher for Beat
magazine, as this publisher
specialises with technology.
Therefore, it would be beneficial for
my magazine as I believe their
publishing will stretch and promote
my brand. Time Inc is also one of the
worlds leading media companies,
with over 130 million consumers.
However, I am aware that Time Inc
publishes for NME magazine, but
there is still a massive gap in the
market for a music magazine of my
chosen musical genre, as they do not
have a magazine of this genre.

4. As Time Inc uses a lot of
technology, the distribute a lot
of their published
products/brands electronically.
Postal/electronic subscription
is very useful as it forms a
good relationship between the
publisher and the reader.
Electronic subscription makes
it very easy for the reader to
access my magazine through
their phones, kindles (fire) and
tablets/iPads. Time Inc also
takes full advantage of social
media networks such as
Facebook, Twitter, Instagram,
ETC. This will allow my
magazine to reach out to a
wider and younger audience.

5. My magazine would be sold in different shops
like Tesco, WHSmiths, Supermarkets, Corner
Shops, etc. I have decided that my Magazine
would be sold by a sale or return method, as
it would be easy to see the trends within my
sales. It also give me an insight on what
works with my magazine and what doesn’t
work, allowing me to improve my magazine
by every issue. But I believe that my
magazine would be successful due to its
content and the publishing of Time Inc.