The document discusses how the student's media product uses and develops conventions of real music magazines. It follows conventions like using a house style of red, white, gray, and blue colors throughout. It challenges conventions by using a full-page image on the contents page with text overlaid rather than against a plain background. It also develops conventions by including more images on the double-page spread where most magazines had one main image. Overall, it aims to follow real magazine conventions while putting its own spin in some areas.