Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

Marketing Business Technology

HARTMANEVENT

Create Digital Miracles

1

follow the Hippo trail: onehippo.com

2

76% 26%
WILL NOT SHOP ON THAT SITE
Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011

WILL NOT SHOP WITH THAT FIRM
follow the Hippo trail: onehippo.com

Create Digital Miracles

Bad websites kill business

HARTMANEVENT

3

Create Digital Miracles

27%

HARTMANEVENT

LOST BUSINESS
Of customers who researched a product or service
on a company’s website and couldn’t find the
information they were looking for gave up altogether
or did business with another company.

Source: Forrester Research Inc., November 2012
“Websites That Don’t Support Customers Waste Millions”

follow the Hippo trail: onehippo.com

4

Create Digital Miracles

Before

HARTMANEVENT

follow the Hippo trail: onehippo.com

5

Create Digital Miracles

eCommerce 2015: From Shopping Cart
to Shopping Experience

HARTMANEVENT

Sonja Wraith, VP Marketing
@sonjawraith
October 10, 2013
Utrecht, The Netherlands

follow the Hippo trail: onehippo.com

Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.

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Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same. *Key Takeaways From the Talk* 1- Generating eCommerce insights based on user behavior 2- Using generated insights to plan time-boxed campaigns 3- Data backed case studies with proven success rates

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SOASTA

How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud. My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital. VIDEOS • Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI • BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE • UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o

Solve presentation

bopent

5 false assumptions about your online traffic

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

The Future of B2B Marketing: Trends and Implications for Marketers

Demandbase

B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.

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Paul Boyce

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"We ask too much of technology and not enough of ourselves". Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals. • IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM • Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/ • UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o • 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4 • Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE

Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary

Maddie Cary Deuel

Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors

Crushing Your Quota with Social Selling

Maximizer Software

#CNX14 - 7 Technology Trends Transforming Customer Communication

Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.

5 Things You Should Know About the Secondary Ticketing Market

Etix

Practical advice for measuring, analyzing, and reporting on your nonprofit's ...

Sarah M Worthy

Get Local with Social, Jan 2012

Sara Lingafelter

Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy. Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.

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Fixing marketing data: how to achieve success in a data-driven world

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7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust. In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation. You'll learn: Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail. How a little detail like event names can make your data a joy or a pain to work with. Why adding more tools isn't always better despite how fun it may seem.

Fix, don't stitch: be a steward of your marketing data

Florian Gramshammer, MD, Impact The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are creating data Frankenstein monsters by stitching data together from different warehouses, assembling disparate findings, and failing to optimize decisions around the customer journey. In this session, Florian Gramshammer, MD of Impact EMEA, will discuss the importance of examining, cleansing, and accounting for your data carefully in a way that will inform sound decisions about your paid marketing and media spend; how CMOs can become data stewards within their own organizations and lead their teams with confidence; and how to establish whole, pure entities that will promote industry-wide innovation

Creating The Next Transformation in Retail: The Hypershowroom

Tesser

Presented by one of the top strategic branding and design leaders in the retail and restaurant space, Tré Musco shares the results of a one-year study Tesser conducted into the future of retailing. He focuses on key drivers for the next decade that will shape the success of retail and talk about ways to leverage them. Hyper-showrooming, a term Tesser coined, combines a multisensory in-store experience with instantly accessible proprietary data. It will create a shopping experience that is more compelling than traditional bricks and mortar and anything online. In addition to a fascinating discussion on how to tailor hyper-showrooming experiences to different retail sectors, Musco also reveals findings on: micro-personalization, how technology will enhance the shopping experience without interrupting it; the changing role of store employees to concierges and curators; characteristics of the emerging shoppers; and the evolution of retail stores as emotional destinations. Welcome to the future of retail!

Inbound Marketing Summit - Building Your Personal Brand Through Inbound Marke...

Clark kokich - why ceos are terrified of new digital technology and what to d...

From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done? Brand marketing didn’t change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” — people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short– to create customers. Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape. This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.

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