Where Will Connected Customers Go in 2016?

"We ask too much of technology and not enough of ourselves". Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals. • IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM • Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/ • UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o • 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4 • Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE

The World's Most Significant Brands?

A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do. I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose? Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose. Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch. So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough. What are your most significant brands?

Marketing That Saves Lives

Building A Social Brand in 2016

D-Congress 2016 Keynote

Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors

Digital Marketing Directions 2016: HSMAI NYC

Tim Peter

Moments that matter - Harnessing the power of meaningful in-person shopping e...

Emarsys Breakfast Presentation

MediaPost

Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns. With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets. With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another wasted expenditure instead of a highly advanced resource. This is not the time or place to jump into processes without considering goals, so marketers need to take the time to contemplate the ideal outcomes and plan accordingly.

The Relevance ImperativeLinkedIn

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Klaxon

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie Cary

Maddie Cary Deuel

Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers

Digital Marketing - Creating Value 2

Salesforce Marketing Cloud

#CNX14 - 7 Technology Trends Transforming Customer Communication

Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.

The Future of B2B Marketing: Trends and Implications for Marketers

Demandbase

B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.

Making the Right Decisions within a Continuously Changing Digital World - Google

In today’s ever changing digital world, new technologies and critical consumer demands ask the most from any organisation. Personalisation, 1 on 1 combinations at scale are examples that require a different way of thinking and working. What can you learn from companies that have a culture of a/b testing, have a customer first mindset and have data informed design strategy to help you make the right decisions?

5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)

Etix

Ever wonder about the biggest marketing challenges facing theatres today? We do too. So we asked. We interviewed 5 different theatres from around the country to hear about their greatest marketing wins, challenges, and opportunities from 2014. The answers may surprise you... Building on our 5 Ways to Drive ROI presentation from last year's Annual LHAT Conference, we'll share real testimonials from some of your industry peers to identify what's working, what isn't, and what's on the horizon. From SEO strategy to mobile optimization to email marketing best practices, we'll cover a variety of marketing topics to help you sell more tickets, capture prospects, and boost brand awareness. We'll also help you improve your marketing strategy with a list of ways you can get started TODAY.

Digital Expert PART 5 - Selling Without Selling

The Future Of Consumer Content Catering

Miel Van Opstal

Law firm sites presentation

Insivia

Mobile Email Optimisation Strategies for Small Screens - Litmus

The number of emails opened on mobile devices has grown more than 500% since 2011. Tons of copy, tiny text, and static layouts no longer cut it—subscribers expect emails that are legible, relevant, and easy to use. In this session, we'll take a look at the challenges of optimizing for mobile, support for responsive email (no, it doesn't work everywhere!), and how innovations like Apple Watch may change our email marketing strategies.

What's the ROI of Social Media?

Ogilvy Consulting

Future of Demand 2019 & Beyond

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How To Build Relationships. Faster.

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Digital Marketing Directions 2016: HSMAI NYC

Tim Peter

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MediaPost

The Relevance ImperativeLinkedIn

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American Banking Association Marketing Conference - Modern Consumers

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The Ultimate Growth Marketing Stack

With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale. Join Kissmetrics and Effin Amazing in this upcoming webinar to learn: The tool stack that drove record-breaking growth for Effin Amazing's clients How to integrate your stack for maximum marketing impact and minimum effort Cool stack use cases including data enrichment, lead scoring, and workflow automation

FlipMyFunnel Austin 2019 Roadshow

#FlipMyFunnel

Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...

Travis Wright, Author 📚🤔

With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness? This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.

Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions

Mikogo

B2BCamp: ANNUITAS Technology First Syndrome

B2BCamp

Brought to us by, Sarah Shelnut, ANNUITAS Pick the right technologies and you will have a successful Demand Generation programs, right? Wrong. As tempting as it may be for marketers to be enticed by the latest and greatest technologies, we need to always think about what will best enable our existing strategy before we double down on a technology, especially one of the critical platforms like marketing automation or CRM. Find out how to avoid the “technology-first syndrome” and make choices that drive results because they fit your organization, your needs and match your goals. It’s never technology first.

4 Proven Marketing Systems

Lawebstrat

5 pillars of the Infinite Marketer

A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.

Blueprint for High Performing B2B Marketing Campaigns

qvcplansbookLauren Guerrieri

26 Tweetable Referral Stats

Amplifinity

#HBASummit 2014 - Metrics that Matter

Michael Street

The Retail Revolution

Carter Jensen

Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success. This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution. The Proof Points — • The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends. • Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience. • Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms. • In this fight for attention, each visit must be personalized in order to add greater value.

Sales Trends in 2015 - Predictions by 14 Industry Experts

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More from Jeremy Waite

10 Secrets of Virtual Storytelling: A Guide For Better Online Presentations

From 0 - Greta Thunberg in 60 Weeks

IBM x Climate Change (2019)

IBM has won more climate leadership awards than any other company, but hardly anyone knows what we are actually doing to fight climate change. So I wrote a 6,000 word whitepaper to show people what we've been doing. But then I remembered that people hate whitepapers. So I created a GIF from these slides instead. (I posted an article with all the sources, links and videos on Linkedin article if you're interested).

Dark Social Webinar

A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control. This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details. (85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.

CMO Summit 2017

My keynote slides from CMO Summit, Ascot Racecourse, October 12th. • Link to HBR CMO article: https://hbr.org/2017/07/the-trouble-with-cmos • Try the technologies that power Wimbledon: https://www.ibm.com/uk-en/marketplace/wimbledon/ • Personality Insights Twitter demo: https://personality-insights-livedemo.mybluemix.net/ • More info about Watson: www.IBM.com/Watson • Watson Marketing Assistant demo: https://vimeo.com/216818571

Festival of Marketing: Marketers v Machines

Dark Marketing

Figaro Digital 2017

Marketing Week Live 2017

Watson Marketing 2017 Research

IBM Watson + Hootsuite Social Breakfast

Disruptive Innovation in 2016

ABBA Keynote, Sweden ~ "Disruptive Brands"

28 Quotes from Dreamforce 2015

Internet of Things (and Humans) #d15

Online Influence Conference '15

How to Build a Social Strategy (and How NOT to Build One)

How to Build a Social (Hotel) Brand

"The World's Most Valuable Whiteboard Session" by Steve Jobs

The 55 Best Social Media Quotes