Jeremy Waite is the Head of Digital Strategy for Salesforce EMEA. The document discusses how companies are now competing against speed and each other in real-time using customer data and analytics. It also highlights the growth of data and how technology can be used to build better customer relationships if applied thoughtfully.

2. Jeremy Waite
Head of Digital Strategy, EMEA
@JeremyWaite
Jeremy.Waite@Salesforce.com
Turning Healthcare
Around With #BigData

4. 1-1-1
Model adopted by:
sharethemodel.org
1%Time 1%Equity 1%Product
$100M+
Grants
1.1M
Service Hours
26,000+
Nonprofit Organizations
Celebrating 15 Years of Giving Back

5. Apps AnalyticsCommunityMarketingServiceSales
Connect To Your Customers In A Whole New Way
Customer Success Platform

6. 1MPH
$200m
1%
$3Bn
0:03
$256Bn
“Machines should be nothing more
than tools for extending the powers of
the humans who use them”.
Thomas Watson Jnr.

7. COMPANIES ARE NO LONGER
COMPETING
“
AGAINST EACH OTHER,
”
SPEED.
MARCBENIOFF
THEY ARE COMPETING AGAINST

8. Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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11100010000100010001101
11011000100011111010010
10101011000010010110111
00010000100010001101110
11000100011111010010101
01011000010010110111000
10000100010001
Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context

9. Customers Are On A Journey
“90% of the Consumer Buying Journey Now Crosses 5 Channels”. Google

10. We Need To Build Meaningful Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys

11. ANY SUFFICIENTLY ADVANCED“
”
ARTHUR.C.CLARKE
IS INDISTINGUISHABLE FROM
MAGIC.
TECHNOLOGY

12. WHO • WHAT • WHY • WHERE • WHEN

17. 69,444
LIKES / SECOND
28,936
LIKES / SECOND
5,787
TWEETS / SECOND
1,388
CYBER ATTACKS / SECOND
9,838
SWIPES / SECOND
20,000
NEW SONGS / DAY

18. There’s No Such Thing As…
@Scobleizer
#BigData
Only Lots of
Small Spoonfuls
of Data.

19. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
#BigData
Volume. Velocity. Variety. Veracity…
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected

20. AVINASHKAUSHIK
INFORMATION“
IS POWERFUL...
”
BUT IT IS HOW WE USE IT
THAT WILL DEFINE US.

21. • 8,000 Data Points / Second per Bed
• A 20 Bed ICU Is Responsible For 9.3m Decisions / Year

22. 1% à £200m

27. TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.

28. @HackingData

30. One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
Created by @JeremyWaite

31. thank y u
@JEREMYWAITE | @SALESFORCE

32. WE ASK TOO MUCH OF“
”
NATESILVER
AND NOT ENOUGH OF
OURSELVES.
TECHNOLOGY