The presentation by Jeremy Waite discusses the Salesforce Customer Success Platform and the evolving landscape of marketing, emphasizing the need for companies to adapt to changing customer expectations and leverage technology for proactive engagement. It highlights the importance of big data, customer journeys, and personal connections in building profitable relationships. The document also addresses the associated risks of forward-looking statements related to Salesforce's performance and service offerings.

2. Marketing That
Saves Lives
@JeremyWaite
Head of Strategy, EMEA
Salesforce Marketing Cloud
jeremy.waite@salesforce.com

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Introducing the Salesforce Customer Success Platform
Helping Your Customers Love You

6. “We ask too much of technology
and not enough of ourselves.”
Nate Silver
@natesilver538

7. 4 Technology Shifts 2015
11.6%
Faster app
development
in the cloud.
25%
Mobile traffic
direct from
mobile to cloud.
550m
Social networks
and forums
(77% Dark)
90%
Data didn’t exist
12 months ago

8. Customer Expectations Have Changed
Yesterday Today
Today We Live In A Proactive World
Tomorrow
Reactive
Proactive
Predictive

9. The World Is More Connected Than Ever
Companies Must Become More Proactive
Thousands Millions Billions connected things
Terminal PC
Network of
terminals
Network of
PCs
Internet of
things

10. The Internet of Customers
Data From Devices, Apps, Sensors And More Should Improve Their Experience

11. We Need To Build Profitable Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys

14. There’s No Such Thing As…
@Scobleizer
#BigData

15. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
What is #BigData?
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected

16. 36 37 38 40 41 4239

17. 37º 38º 40º 41º39º

18. 39º
CELSIUS

21. • 8,000 Data Points / Second per Bed
• A 20 Bed ICU Is Responsible For 9.3m Decisions / Year

22. How will you turn billions of events into
proactive engagement?

23. Customer Experience

24. Disruptor Story
My Recent Business Trip
Focused on Experiences
Environment, Feeling, Context
Focused on Tasks
A to B, Collect Money

25. “80% Of Marketing Executives Feel
Overwhelmed By The Challenges They Face.”
Marketing Challenges 2015
PWC

26. Your Customer…
How Do You Fair?
First account
Education funding
Car financing
Marriage
Property
Short term investing
Savings
Budgeting
Variable payments
Daily cash
Long term investing
Fixed transactions
Retirement planning
Wealth transition
Bill payments

27. Precision Marketing
Building A Customer Company

28. • Unified customer view
• Apps built disruptor fast CloudMobile Profile
Personal
• Connect the total lifecycle
• Machine learning at scale
Big Data
Predictive
• Enriched profile
• Employee productivity
CommunitiesSales Service
Contextual
• Proactive insights flow
to everyone
AnalyticsJourneys Flow
Proactive
Precision Marketing
Building A Customer Company

29. Single View
What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?

30. Precision Marketing
Building A Customer Company
Real-­‐Time
Events
Rich
Contextual
Data
1011101100010001111101001010101
0110000100101101110001000010001
0001101110110001000111110100101
0101011000010010110111000100001
0001000110111011000100011111010
0101010101100001001011011100010
000100010001
Analyse
Compute
The
Perfect
Response
Deliver
The
Precise
ac<on
Proac<vely
and
In
Context

31. 37% Executives Don’t Know The
Lifetime Value Of Their Customers.

32. Customers Are On A Journey With Brands

35. Who • What • Why • Where • When

36. “Information is powerful but it is
how we use it that will define us.”
Avinash Kaushik
@avinash

37. 1% à £200m

44. “Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Steve Jobs
Apple, NeXT, Pixar

45. More Info?
@Jeremy Waite
Jeremy.Waite @ Salesforce.com

46. thank y u